Browsing by Subject "1950s"

Sort by: Order: Results:

Now showing items 1-2 of 2
  • Vaajoki, Vicky (Helsingfors universitet, 2016)
    Change is often viewed as the essence of fashion, but many who operate in the field have observed that certain features and events recur either in a linear, cyclical, swinging or fragmented matter. The purpose of my thesis is to forecast the next 1950s revival by developing and testing a new tool for forecasting. To achieve my goal I examined, if the revivals show common always recurring features and what the similarities and differences are like. I studied the two most recent recurrences in the years 1996 and 2012 by focusing on two retrotrends, apparel and Zeitgeist. The perspective of my thesis was a qualitative and hermeneutic future study. I examined the apparel features with photographs of Chanel's and Dior's collections. For the interpretation of the Zeitgeist factors I used Mitä, missä, milloin -books and collected the research material from the section on culture, news and international politics. For the analysis I employed the hermeneutic circle and two types of qualitative content analysis. On the first round I expanded my pre-understanding and defined the factors with which I grouped, measured and interpreted the material in the content analyses. On rounds two, three and four I analyzed the photographs by applying content analysis of visual images, and examined the text with inductive content analysis. On the fifth and final round I formed the base for my forecast by comparing my expanded understanding and the results of the previous rounds with one another. According to the results the most common characteristic features of the dresses and jackets, in Chanel's and Dior's collections from the years 1996 and 2012, resembled the features of the 1950s. The greatest differences where in the lengths of the sleeves and skirts. All of the Zeitgeist factors recurred in each revival, except for the "racial riots", youth culture and the buy now pay later -mentality. Based on my findings I predict that the common characteristic features of the 1950s apparel and Zeitgeist will recur in the next revival.
  • Peltonen, Matti (2001)
    Matti Peltonen: Kunnollisuusvelvoite vai oikeus juoda? Ruotsissa ja Suomessa kayty alkoholipoliittinen keskustelu 1950-luvulla 1950-luvullasekä Ruotsi etta Suomi uudistivat alkoholipolitiikkansa melkein samaan aikaan. Ruotsissa luovuttiin vastakirjasta ja "kansanolut" vapautettiin. Suomessa uudistettiin ns. ostajantarkkailujärjestelmä, joka oli Bratt-järjestelmän suomalainen versio. Ruotsissa alkoholin kulutus ja juopumusluvut kaksinkertaistuivat nopeasti uudistuksen jälkeen. Mutta Suomessa ei mitään muutosta tapahtunut. Miksi Suomi oli niin erilainen? Selitykseksi voisi viitata historiallisiin tekijöihin. Ruotsalainen Bratt-järjestelmä oli paljon ankarampi, (kuukausiannokset yhteiskuntaluokan ja sukupuolen perusteella), ja siksi alkoholipolitiikan liberalisoimispaineet olivat suuremmat kuin Suomessa. Suomessa työväestö halusi osoittaa kunnollisuutensa kaikilla yhteiskuntaelämän aloilla. Erityisen mielenkiintoinen oli suurlakko vuonna 1956 ja sen aikana käyty alkoholipoliittinen keskustelu. Oikeiston keskuudessa käytettiin ahkerasti kuvaa juopottelevasta työläisestä ja vasemmistossa pyrittiin taistelemaan täta propagandistista hyökkäystä vastaan. Tällaisessa keskusteluympäristössä Suomessa ei ollut mahdollista tosissaan puhua alkoholipolitiikan liberalisoimisen puolesta. Matti Peltonen: Righteousness or the right to drink? : The debate on the ration book in Sweden and Finland during the 1950s Sweden and Finland reviewed their alcohol control policies in the 1950s at more or less the same time. Sweden abolished its ration book system and lifted restrictions on the sale of medium strength beer, Finland in turn revised its mechanisms for controlling the purchase of alcohol, a version of the Bratt system. In Sweden, alcohol consumption increased sharply and the number of drunkenness offences doubled. In Finland, by contrast, nothing happened. Why? History provides one possible source of explanation. The Swedish version of the Bratt system was much stricter (with monthly rations allocated on the basis of social class and sex) and therefore there was greater pressure towards a liberalisation of alcohol policy than was the case in Finland. During the war and in the post-war years Finland had a strong labour movement, which was keen to underline and demonstrate that the working class were in every respect decent and upright people. The debate that was touched off by the General Strike in 1956 is particularly interesting. On the political right, workers were frequently portrayed as heavy drinkers; the political left worked hard to fend off this propaganda attack. In this kind of atmosphere it was impossible to seriously call for a liberalisation of alcohol control policy in Finland.