This article undermines the actuality of a strict boundary between language and materiality by presenting verbal charms (puheged, vajhed/pakitas in Vepsian) among Veps, an Indigenous minority group of Northwest Russia. Vepsian verbal charms are ritualizedways of speaking that are customarily used to prompt a change in both human beings and environments in very tangibleways. When observing how they are conceived, distributed, and performed among Veps, the rigid separation between "material" and "immaterial" realms begins to be felt as an artificial construction, since Veps understand that in the act of "blowing" air accompanied by the recitation of "specificwords," human and often non-human agencies join forces to promote changes in people and the environment. This paper engages not onlywith the academic interest in the material intersections between language and the world (see, Cavanaugh and Shankar 2017; Keane 2008a; Wiener 2013, to name a few), but also aims to reframe the notion of "event" as a transformative and suspended encounter between human and often non-human agencies (Kapferer 2015) and thus deepen our understanding of what living relationally might entail.

This historical materialist analysis places rankings into the imperatives both to govern and to accumulate, and positions academic ranking in particular as the telos of a more general audit culture. By identifying how rankings effect not merely a quantification of qualities, but a numeration of quantities, we can expose how state governments, managerial strata and political elites achieve socially stratifying political objectives that actually frustrate the kind of market-rule for which rankings have been hitherto legitimised among the public. The insight here is that rankings make of audit techniques neither simply a market proxy, nor merely the basis for bureaucratic managerialism, but a social technology or 'apparatus' (dispositif) that simultaneously substitutes and frustrates market operations in favour of a more acutely stratified social order. This quality to the operation of rankings can then be connected to the chronic accumulation crisis that is the neoliberal regime of political economy, and to the growing political appetite therein for power-knowledge techniques propitious for oligarchy formation and accumulation-by-dispossession in the kind of low-growth and zero-sum environment typical in real terms to societies dominated by financialisation. A dialectical approach to rankings is suggested, so that a more effective engagement with their internal and practical contradictions can be realised in a way that belies the market-myths of neoliberal theory.