Browsing by Subject "Authenticity"

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  • Sanchez-Garibay, Hector (Helsingin yliopisto, 2021)
    Hip-Hop in the global context has worked as a music genre that strives to bring to the centre of discussion inequalities lived by its actors through a visibility of the margins. In this regard, Hip-Hop developed by Indigenous artists highlights the re-negotiation of their ethnic identity within their own societies and in the global scenario. Sámi Hip-Hop in the Nordic region follows this logic as it takes inspiration from both global trends and local issues in the Sámi current world. In that context, this thesis aims to analyse the constitution of Sámi Hip-Hop as a music genre from the viewpoint of the artists engaged within it. The study draws from the question “What are the motivations for Sámi artists to engage with Hip-Hop and create a music genre in its own terms?”. This work proposes that global creativity and cultural sovereignty come together as the basis for Sámi artists to engage with this music genre. Global creativity refers to the influences of cultural trends (mainly the global Hip-Hop music) towards the development of creativity among Sámi artists, whereas cultural sovereignty here operates as the music created by Sámi Hip-Hop artists that praises for a multi-faceted perspective on what “Indigenous music” is, where the individual creativity of artists plays an instrumental role. The analysis of the phenomenon is based on the career of Amoc and Ailu Valle, two of the major contributors on the development of Sámi Hip-Hop as a genre. The sources for the inquiry are two documentaries, two qualitative interviews conducted with the artists in question through a conversational method and online journalistic material. The theoretical framework follows a Decolonial approach to the narratives of the margins in the European context, and completed with a “global viewpoint” from the development of Hip-Hop in different Indigenous latitudes worldwide. In so doing, Indigenous Hip-Hop genre is proposed here as an innovative contribution to contemporary global music. Concepts that are used for this Decolonial analysis are ‘Indigenous epistemes’, ‘Indigeneity’ and ‘Cultural Sovereignty’. As a conclusion, I state that Sámi Hip-Hop is a genre that is constituted by the local creativity of those individuals that nurture the genre, operating as a transcultural phenomenon where ‘Indigeneity’ and the positionality of Indigenous youth in music production are re-negotiated.
  • Hietanen, Joel; Mattila, Pekka; Sihvonen, Antti; Tikkanen, Henrikki (2018)
    Purpose - The purpose of this paper is to continue the emerging stream of literature that has found knockoffs and counterfeits to be unobtrusive or even beneficial to luxury companies by analyzing how they produce paradoxes of meaning and contribute to the renewal of luxury markets. This is done by exploring them as doppelganger brand images that reappropriate brand imagery for their own purposes. Design/methodology/approach - This is a conceptual paper that focuses on the role of knockoffs and counterfeits in the renewal of luxury markets. Findings - The findings highlight how knockoffs and counterfeits can contribute to the emergence and cyclical diffusion of luxury. As luxury offerings are introduced to the market, knockoffs and counterfeits accelerate the snob effect, aid in anchoring trends and contribute to induced obsolescence. During diffusion, knockoffs and counterfeits can strengthen aspiration, bandwagon and herding effects. In doing so, knockoffs and counterfeits create a paradox as they simultaneously legitimize the idea of the authenticity of genuine offerings through their presence in the market and create cyclical demand for novel offerings by undermining the authenticity claims of existing luxury offerings. Thus, knockoffs and counterfeits can be understood as a paradox of luxury markets that contributes to the market cyclicality not despite but because of this paradoxical interplay. Originality/value - While research on knockoffs and counterfeiting is plentiful in the field of marketing, this is among the few studies that analyze how these offerings contribute to luxury markets and their renewal.
  • Hietanen, Joel; Murray, Jeff B.; Sihvonen, Antti; Tikkanen, Henrikki (2020)
    Authenticity has often been considered to be a key theme in contemporary consumer culture. One of its manifestations is how branded market offerings can maintain authentic meanings, especially in a market increasingly saturated with counterfeit substitutes. By following a Baudrillardian perspective, we focus on fashion objects in the "branded luxury" category to problematize the sanctity of the authentic/counterfeit distinction. We argue that marketing literature generally attempts to normatively maintain and impose the distinction in ways that obscure the complexities of this conceptual interplay. We posit that instead of normative accounts that attempt to sanctify the extant orders of global capitalist markets, literature on luxury consumption should instead recognize the excess of meaning in the semiotic interplay of commodified authentic/counterfeit meanings. Any view of morality in luxury consumption should thus recognize "ambivalence" and "seduction" as its intensive qualities.
  • Nair, Vejay (Helsingin yliopisto, 2019)
    This study investigates the term authenticity and how it is used when applied to restaurants. In this thesis I explore the process of determining a restaurant’s authenticity and the numerous factors involved in defining whether or not a restaurant may be deemed authentic. Along with considering whether a restaurant can develop their authenticity using none-taste related elements, as well as what are the customer’s expectations for an authentic restaurant. The study observes the various interior modes (audible, visual and textual) of a selected restaurant from a major metropolitan area in the United States, as well as interviews with members of the restaurant’s staff. In order to offer the perspective of the customer and their understanding of authenticity reviews from the restaurant’s page on a popular travel website were collected and are discussed. Using a theoretical framework rooted in the concepts of multiculturalism, orientalism and place I explore the relationship of “us and them”, a common narrative in gastronomic discourse, and then discuss the concepts of ethnic food and authenticity. The selected restaurant weaves together different modes, identified in three separate modal categories, to create the overall visual look and feel of their restaurant. Often these modes result in the restaurant self-orientalizing or displaying general otherness in order to create a transportative experience for their diners. This study identifies that authenticity as a concept is multifaceted and its meaning is determined by both who is using the term and for what purpose they are identifying a restaurant as authentic.