Cloud computing is an essential part of today's computing world. Continuously increasing amount of computation with varying resource requirements is placed in large data centers. The variation among computing tasks, both in their resource requirements and time of processing, makes it possible to optimize the usage of physical hardware by applying cloud technologies. In this work, we develop a prototype system for load-based management of virtual machines in an OpenStack computing cluster. Our prototype is based on an idea of 'packing' idle virtual machines into special park servers optimized for this purpose. We evaluate the method by running real high-energy physics analysis software in an OpenStack test cluster and by simulating the same principle using the Cloudsim simulator software. The results show a clear improvement, 9-48 %, in the total energy efficiency when using our method together with resource overbooking and heterogeneous hardware.