Browsing by Subject "MODERATING ROLE"

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  • Visintin, Emilio Paolo; Brylka, Asteria; Green, Eva G. T.; Mahonen, Tuuli Anna; Jasinskaja-Lahti, Inga (2016)
    Objective: Research on intergroup contact and prejudice reduction has dedicated little attention to relations between minority groups. We examined whether interminority extended contact, that is, the knowledge that a member of the minority ingroup has a friend from the minority outgroup, is associated with positive outgroup attitudes. Affective (outgroup empathy and outgroup trust) and cognitive (ingroup norm) mediators were considered. Method: Two correlational studies were conducted. Study 1 (N = 640, 50% female, mean age = 44 years) was conducted in Bulgaria among the Bulgarian Turkish and Roma ethnic minorities, while Study 2 (N = 458, 67% female, mean age = 44 years) was conducted in Finland among Estonian and Russian immigrants. Results: Path analyses showed that, over and above the effects of direct contact between the minority groups, interminority extended contact was associated with positive outgroup attitudes in both intergroup settings. These effects occurred through empathy (Study 1), trust, and ingroup norms (Study 2). Conclusion: The 2 studies highlight interminority extended contact as a means to promote harmonious interminority relationships and suggest the implementation of interventions based on extended contact to reduce interminority prejudice and to foster solidarity among minorities.
  • Kushwah, Shiksha; Dhir, Amandeep; Sagar, Mahim (2019)
    Although the demand for organic food is growing globally, the mainstream consumption of organic food is far less. The present study attempts to understand underlying reasons for consumer resistance toward consuming organic food using the theoretical framework of innovation resistance theory (IRT). The study further examines the association between different consumer barriers and purchase decisions (purchase intentions, ethical consumption intentions, and choice behaviour) at different levels of buying involvement and environmental concerns. The collected data, consisting of 452 consumers, were analyzed by structural equation modeling approach. The results showed that value is the major barrier influencing purchase intentions and ethical consumption intentions. Ethical consumption and purchase intention were found to have direct influence on choice behaviour. Additionally, the relationship between ethical consumption intention and choice behaviour is mediated by purchase intention. However, no significant differences have emerged based on level of buying involvement and environment concerns. The findings of the study provide insight into public policymakers, marketers, suppliers, and consumer associations by enhancing their current understanding of buying behaviour of the growing organic food community.