Browsing by Subject "Sustainable consumption"

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  • Janhonen, Kristiina; Mattila, Malla; Mesiranta, Nina; Kouhia, Anna; Autio, Minna; Närvänen, Elina (2020)
    Artikkelissa hahmotellaan materiaalitajun käsitettä kuluttajien ja materiaalien välisenä, tilanteisena, aktiivisena ja vastavuoroisena suhteena. Tavoitteena on luoda uutta ymmärrystä kuluttajien materiaalisuhteista osana kestävää kulutusta. Käsitteellisesti materiaalitaju rakentuu suhteessa lukutaidoista käytävään keskusteluun ja sen kritiikkiin. Ammentamalla teoreettisia vaikutteita uusmaterialismista ja pragmatismista, materiaalitajun käsite korostaa materiaalisuhteiden tilanteista, vuorovaikutteista, kehkeytyvää ja jännitteistä luonnetta. Lisäksi materiaalitaju rakentaa ymmärrystä siitä, miten kuluttajat luovasti oppivat ja muuttavat tapojaan olla vuorovaikutuksessa materiaalien kanssa. Materiaalitaju tuo kestävän kulutuksen tutkimuksen keskusteluun aiempaa vahvemmin ajatuksen materiaalien aktiivisista toimijuuksista sekä materiaalisuhteiden monenlaisista yhteenliitännöistä kuluttajien arjessa. Artikkelissa määrittelemme materiaalitajun käsitteen neljän ulottuvuuden (tilanteisuus, ajallisuus, eloisuus, kehollisuus) kautta, joihin kytkien hahmottelemme neljä kestävyyteen liittyvää empiiristä esimerkkiä pyrkimyksenämme luoda pohjaa materiaalitajun soveltamiselle jatkossa.
  • Salo, Marja; Mattinen-Yuryev, M.K.; Nissinen, Ari (2019)
    The current patterns of household consumption are environmentally unsustainable, especially in wealthy societies such as the Nordic countries. Globally, housing and energy use at home, travel, food, and the consumption of other goods and services contribute to roughly 60e70% of greenhouse gas emissions. Online footprint calculators have been introduced as a soft policy measure in order to raise public awareness of the carbon footprint of ordinary living. We examined ten calculation tools and interviewed six calculator hosts to study calculator features and hosts' expectations and experiences on engaging people to use calculators and to steer consumption. Our findings show that knowledge intensive calculators are designed to support a rational reflection of lifestyle and activities from an environmental perspective. Tips and pledges are presented in calculators to support taking action. However, engaging people to use calculators, especially more than once, is often considered to be challenging. We further discuss our findings with a framework based on practice theories and point out how features of calculators hold potential for further development, as well as have limitations. The limitations should be taken seriously in considering the role of calculators in policy-mixes to steer household consumption. We also propose that future studies on calculators would benefit from practice approaches in order to further explore patterns of calculator (non)use and how calculator use is (dis)connected from the practices they aim to change, and to avoid over emphasising the role of knowledge in reconfiguring practices.
  • Kushwah, Shiksha; Dhir, Amandeep; Sagar, Mahim (2019)
    Although the demand for organic food is growing globally, the mainstream consumption of organic food is far less. The present study attempts to understand underlying reasons for consumer resistance toward consuming organic food using the theoretical framework of innovation resistance theory (IRT). The study further examines the association between different consumer barriers and purchase decisions (purchase intentions, ethical consumption intentions, and choice behaviour) at different levels of buying involvement and environmental concerns. The collected data, consisting of 452 consumers, were analyzed by structural equation modeling approach. The results showed that value is the major barrier influencing purchase intentions and ethical consumption intentions. Ethical consumption and purchase intention were found to have direct influence on choice behaviour. Additionally, the relationship between ethical consumption intention and choice behaviour is mediated by purchase intention. However, no significant differences have emerged based on level of buying involvement and environment concerns. The findings of the study provide insight into public policymakers, marketers, suppliers, and consumer associations by enhancing their current understanding of buying behaviour of the growing organic food community.