Browsing by Subject "WILLINGNESS"

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  • Vincze, Laszlo; MacIntyre, Peter (2017)
    By integrating the social context model of L2 acquisition with the pyramid model of willingness to communicate in L2, this study examined aspects of the psychological process underlying willingness to communicate (WTC) in Slovak among young Hungarian speakers in Southern Slovakia. The data was collected among Hungarian-speaking secondary school students (N = 310). The results indicated that frequent and pleasant contact with Slovak speakers was related to higher proficiency in Slovak and lower anxiety to use Slovak, and these increased the willingness to communicate in Slovak. However, it was also demonstrated that accent stigmatization moderated the relationship between perceived L2 proficiency and L2 use anxiety. Anxiety was more closely related to proficiency among those who perceived less accent stigmatization than among those who perceived more stigma because of their Hungarian accent. The theoretical implications of these findings for the role of the intergroup context in developing accent stigmatization, and the link between accent stigmatization, L2 use anxiety and willingness to communicate in the majority language are discussed.
  • Vartiainen, Outi; Elorinne, Anna-Liisa; Niva, Mari; Väisänen, Pertti (2020)
    Introducing and increasing the use of insect-based foods as an alternative source of protein has recently aroused academic and commercial interest in Europe. In this research, we examined Finnish consumers' intentions to consume insect-based foods in the near future. As a theoretical background we used Ajzen's theory of planned behaviour (TPB), where individuals' intentions to change their behaviour are affected by their attitude (A), subjective norm (SN) and perceived behavioural control (PBC). The data was obtained by using an online questionnaire and convenience sampling. For measuring TPB-components a self-administered 58-item Likert-type questionnaire was used. Food neophobia (FN) was measured by using the food neophobia scale. Respondents' (n=564) intentions to consume insect-based foods were explained significantly (80%) by their A (beta=0.749, P
  • Karppinen, Heimo; Hänninen, Maria; Valsta, Lauri Tapani (2018)
    Given the high percentage of private forest ownership in Finland, family forest owners have an important role in mitigating climate change. The study aims to explore Finnish family forest owners' perceptions on climate change and their opinions on increasing carbon storage in their forests through new kinds of management activities and policy instruments. The data consists of thematic face-to-face interviews among Helsinki metropolitan area forest owners (n = 15). These city-dwellers were expected to be more aware of and more interested in climate change mitigation than forest owners at large. Forests as carbon fluxes appear to be a familiar concept to most of the forest owners, but carbon storage in their own forests was a new idea. Four types concerning forest owners' view on storing carbon in their forests could be identified. The Pioneer utilizes forestland versatilely and has already adopted practices to mitigate climate change. The Potential is concerned about climate change, but this is not seen in forest practices applied. The Resistant is generally aware of climate change but sees a fundamental contradiction between carbon storing and wood production. The Indifferent Owner believes that climate change is taking place but does not acknowledge a relation between climate change and the owner's forests.
  • Paloniemi, Riikka; Hujala, Teppo; Rantala, Salla; Harlio, Kirsi Annika; Salomaa, Anna Alina; Primmer, Eeva; Pynnönen, Sari; Arponen, Anni Katri Ilona (2018)
    Improving the effectiveness of voluntary biodiversity policies requires developing trans-disciplinary conservation plans that consider social constraints to achieving ecological objectives. We integrated data on landowners' willingness to participate in voluntary conservation efforts with ecological data on conservation values in a spatial prioritization, and found that doing so considerably reduced the loss in conservation value caused by landowners' reluctance to participate. We learned that conducting prioritization with stakeholder input gained through dialogue during field visits could be beneficial for increasing the legitimacy of conservation plans with stakeholders. Thus, in addition to developing a methodology for using data on stakeholder perceptions of conservation in spatial prioritization, our study suggests that engaging landowners and other stakeholders in the conservation prioritization process will improve the success of conservation plans.
  • Rasool, Shahid; Cerchione, Roberto; Salo, Jari; Ferraris, Alberto; Abbate, Stefano (2021)
    Purpose This study aims to examine the role of hunger, environmental, economic, landfill and water shortage concerns as significant dimensions of consumer social awareness marketing in socially responsible plate food consumption. Design/methodology/approach To carry out their purpose, the authors validate the hypothesized model empirically through data from 1,536 households using structural equation modeling (SEM). In particular, the construct measures of the structural model have been tested by confirmatory factor analysis (CFA). Findings The outcome the authors came up with is coherent with the hypothesized model, and it proves a positive relationship of the five dimensions identified on consumer awareness. Moreover, the study results show the crucial role of landfill and water shortage concerns in measuring consumer awareness. Practical implications These findings may be of interest to practitioners, academics and policymakers for socially responsible food consumption guidance and training for planning consumer awareness programs. More in detail, this study offers the indication that the dimensions of the social consumer awareness construct are differing from commercial consumer awareness. Originality/value Even though several previous studies have addressed the concept of consumer awareness concerning product and service purchase decisions, this is one of the first research studies on consumer awareness as a multidimensional construct in social marketing studies domain.
  • Puhakka, Riikka; Valve, Raisa Helena; Sinkkonen, Aki Tapio (2018)
    Increasing interest in health and well-being is likely to drive a growth in demand for products that have positive effects on health. Consumers’ acceptance of and willingness to buy functional foods has been widely studied, but there has not been research on consumers’ attitudes towards innovative non-edible products with health effects. This study examines how older consumers perceive functional foods and novel non-edible health-enhancing products, how willing they are to purchase such products, and how health orientation influences their views. As an example of a ‘radical’ innovation, consumers’ acceptance of rubbing their hands in a specific soil-based mixture to modulate the immune system is explored. The research material, 13 thematic interviews, was collected in Lahti region, Finland, in 2015. The study indicates that the older consumers’ market is not homogeneous. Based on a qualitative, in-depth approach, the study distinguishes four consumer segments with different lay understandings of health and attitudes towards health-enhancing products, which influence people's willingness to purchase such products. The segments are health-seeking consumers, cautious consumers, critical consumers and natural health consumers. Various motives and barriers for using products with health claims are also identified. The case of rubbing hands in organic soil-based mixture indicates the difficulty of predicting which consumer segment will first adopt this kind of ‘radical’ innovation. The results highlight that the credence qualities of a novel product must be communicated and advertised before entering the market while also taking into account the sensory properties of the product. ‘Radical innovations’ must be in a form that consumers can easily accept.
  • Niva, Mari; Vainio, Annukka (2021)
    This study investigated consumers' self-reported past changes and future intentions to change the consumption of beef and alternative, plant- or insect-based protein products. A survey of 18-79-year-old consumers in Finland (N = 1000) was analysed with latent class analysis, and five consumer clusters were identified. The largest cluster (37%) consumed beef, but no alternative protein products; three clusters incorporated alternative protein products in their diets in different ways (in total 55%); and one cluster did not consume beef or alternative proteins (8%). In total 27% of the respondents intended to reduce the consumption of beef in the future, whereas 26% planned to increase the consumption of plant-based and 24% planned to increase the use of insect-based protein products. Multinomial logistic regression indicated that the use of alternative proteins was associated with higher health and sustainability motives, and lower food neophobia. The results suggest that demand for new, more sustainable proteins and protein innovations will grow in the future.