Browsing by Subject "commitment"

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  • Turunen, Pauliina (Helsingin yliopisto, 2018)
    The role of volunteering in our society has varied in different ages. Today, its role in our society has been established and its importance has been shown to be an important part of the maintenance and preservation of the welfare state. At the same time, however, it has been found that the commitment of volunteers to action is more challenging. It has also been decided to reflect on the benefits of volunteering; an individual or a society? The purpose of this thesis was to find out what the volunteers in the online services of the Save the Children Finland find out to be relevant to their involvement in the activity and what the commitment of online volunteers is all about. Previous studies have shown that volunteering motivation and voluntary commitment are both self-excited and self-directed motives. The theoretical framework of this thesis consists of examining the phenomenon at the social level and defining the concept through previous studies and literature. The material of the thesis consisted of nine online volunteer’s interviews from Save the Children Finland. The interviews were carried out by means of theme interviewing and material analysis in a phenomenological approach using the hermeneutical research record. The results of this thesis showed that there were many factors relevant to their own motives and commitment, which were dependent on themselves, the background organization and the object of the volunteer's work, that is to say, helping children and young people, of other volunteers as well as of society. Based on the results of the thesis, it can be stated that the volunteers' commitment consists of motives that are far from the self and the more self-motivated motives, which is why the commitment of volunteers should increasingly consider the personal needs and expectations of the individual.
  • Ojasalo, Jukka (Svenska handelshögskolan, 2000)
    Working Papers
    What is the nature of customer commitment in business-to-business relationships and what are its antecedents? What Key Account Management practices help to build customer commitment? Commitment is an important element of Key Account Management since customer relationships are built upon a the foundation of commitment. Building long-term key account relationships occurs by enhancing and maintaining their commitment. Customer commitment has various antecedents, and managing commitment involves focusing on these antecedents. This paper explains the nature of commitment and describes its antecedents. It also suggests how to manage each of these antecedents to strengthen customer commitment.
  • Heinonen, Kristina; Mickelsson, Jakob; Strandvik, Tore (Svenska handelshögskolan, 2010)
    Working Papers
    All companies have a portfolio of customer relationships. From a managerial standpoint the value of these customer relationships is a key issue. The aim of the paper is to introduce a conceptual framework for customers’ energy towards a service provider. Customer energy is defined as the cognitive, affective and behavioural effort a customer puts into the purchase of an offering. It is based on two dimensions: life theme involvement and relationship commitment. Data from a survey study of 425 customers of an online gambling site was combined with data about their individual purchases and activity. Analysis showed that involvement and commitment influence both customer behaviour and attitudes. Customer involvement was found to be strongly related to overall spending within a consumption area, whereas relationship commitment is a better predictor of the amount of money spent at a particular company. Dividing the customers into four different involvement / commitment segments revealed differences in churn rates, word-of-mouth, brand attitude, switching propensity and the use of the service for socializing. The framework provides a tool for customer management by revealing differences in fundamental drivers of customer behaviour resulting in completely new customer portfolios. Knowledge of customer energy allows companies to manage their communication and offering development better and provides insight into the risk of losing a customer.
  • Kaitila, Ville (2001)
    This licentiate thesis analyses fiscal policy co-ordination under imperfect labour markets and monetary union. Fiscal policies may have positive and/or negative spillovers that may lead to welfare losses. These spillovers can be internalised through policy co-ordination. First, we discuss policy credibility, time-inconsistency, and commitment, and then make a survey of policy co-ordination literature. Finally we extend an existing model to analyse fiscal policy co-ordination in a static two-country macro-economic framework. We compare uncoordinated and co-ordinated fiscal policies in a Nash game and two Stackelberg games with first the governments and then the labour unions as leaders. The results are analysed as functions of the governments' inflation aversion. We interpret the Nash game and the game with the labour unions as Stackelberg leaders as regimes in which the governments are unable to commit to their fiscal policies. The results of these two games differ only slightly. Also, there is very little difference between the uncoordinated and co-ordinated cases. The results are different in the Stackelberg game with the governments as leaders. Here the governments are able to commit in the eyes of the labour unions. Compared to the other two games, commitment results in stricter fiscal policies, lower nominal wages, lower inflation, higher real wages, lower employment and output, and higher labour union utility. Also there is a difference between the uncoordinated and co-ordinated cases. Co-ordination leads to a less strict fiscal stance, higher inflation and nominal wages, lower real wages, higher employment and output, and lower labour union utility. According to the results, governments should either let the labour unions be leaders or co-ordinate their policies if they are leaders themselves. Meanwhile, the labour unions gain from letting the governments act as leaders, especially if the latter do not co-ordinate their fiscal policies. The best case is therefore not the same for the governments and the labour unions. Our results emphasise the benefits from fiscal policy co-ordination when the fiscal authorities are able to make a commitment to their policies. Lack of commitment neutralises any effects from fiscal policy co-ordination.
  • Marttinen, Mikko (Helsingfors universitet, 2010)
    Purpose and aim of loyalty programs are to commit and bind customers and increase shopping amounts and times and create loyalty. Loyalty programs aim to achieve this by producing benefits to its members. Using multiple measures such as advertisement, producing benefits and offering discounts and introducing systems to encourage commitment achieve influencing attitudes and commitment towards loyalty programs. Aim of this thesis was to find out from consumers perspective what do customers think of loyalty programs. What types of attitudes do consumer programs show and does loyalty programs work in consumer’s minds. Does loyalty programs affect to consumers commitment and do they drive to concentrating in to specific companies. Consumers belong to multiple loyalty programs and from many of the programs there has been studies made on how they work from the companies’ perspective. Purpose of this thesis was to find out the consumers view on being a loyal customer and from loyalty programs. The research method of this thesis was quantitative. During summer 2008 through internet survey over 800 responses were collected. Survey was published on the consumer agency web pages and a link to the survey was published also in the Helsingin sanomat newspaper during August. Most of the respondents were from south Finland and from Uudenmaan district. Majority of respondents were women and most common age among respondent were between 26 to 35. Respondents belonged to multiple loyalty programs and in general the respondents liked loyalty programs. Centralising and commitment was slightly seen but in general also commonly lower price level companies were preferred. According to respondents the companies behind loyalty programs benefit more from the programs then the consumers. Never the less majority of the respondent felt that loyalty programs gave positive experiences and vast majority felt that they received benefits on monthly bases from the loyalty programs. Respondents felt in many cases that there are already too many loyalty programs offered toward consumers and those are not commonly compared with other loyalty programs. Based on this most often consumers are part of the most common programs existing but there is no apparent reason behind this other then their commonness. Joining to loyalty programs was met with carefulness and majority of respondents does not actively recommend loyalty programs to others.
  • Tolmatsova, Anastasia (Helsingfors universitet, 2012)
    The role of wood-based bioenergy has improved over the past few years after the European Union’s climate and energy directive came into effect. The main aim of the policy is to substitute fossil fuel with biofuels aim-ing to reduce greenhouse gas emissions, increase energy security and support the development of rural com-munities. To achieve this aim it is necessary to pursue more efficient energy use in living, construction and transport. Most of the EU countries have undertaken to participate in these actions by increasing the use of renewable energy such as wood-based bioenergy. Currently, wood-based bioenergy is highly supported with subsidies and other political decisions that act as the main market driver. Furthermore, the increasing prices of fossil fuels create favorable conditions for future bioenergy market developments. Nevertheless, the role of bioenergy is growing even though the market has its own challenges due to fluctuating forest industry cycles. To better understand the wood-based bioenergy market and its current situation, this Master’s thesis has ga-thered up-to-date information on three different market areas which will assist in finding potential delivery destinations within the Baltic Sea area for wood-based bioenergy produced in the Leningrad region. In addi-tion, this thesis introduces, on a broad scale, the central concepts of wood-based bioenergy and discusses the political drivers affecting bioenergy markets. The theoretical framework is mainly based on the Information Environment Model by Juslin and Hansen (2002), an instrument for investigating the bioenergy market from both macro and micro environment aspects, and on the Relationship Commitment and Trust theory by Morgan and Hunt (1994), which examines how relationships between buyers and sellers are established and discusses the role of two variables - trust and commitment. Both models were applied when collecting both the primary data from bioenergy customers through interviews and the secondary data from research articles, publications and Internet sources. The study also includes a discussion part as well as development proposals related to future customer relationship man-agement. Wood-based bioenergy is an important energy source fighting against climate change. However, to fulfill the targets set by the European Union and country-specific politics there is still a need for more opera-tors working in bioenergy field. Based on the results, it is necessary to support good communication, coopera-tion and trust between raw-material buyers and sellers in order to achieve functional raw-material exchange circumstances. The study is conducted as a qualitative research project.
  • Arantola, Heli (Svenska handelshögskolan, 2003)
    Economics and Society
    The study addressed a phenomenon that has become common marketing practice, customer loyalty programs. Although a common type of consumer relationship, there is limited knowledge of its nature. The purpose of the study was to create structured understanding of the nature of customer relationships from both the provider’s and the consumer’s viewpoints by studying relationship drivers and proposing the concept of relational motivation as a provider of a common framework for the analysis of these views. The theoretical exploration focused on reasons for engaging in customer relationships for both the consumer and the provider. The themes of buying behaviour, industrial and network marketing and relationship marketing, as well as the concepts of a customer relationship, customer loyalty, relationship conditions, relational benefits, bonds and commitment were explored and combined in a new way. Concepts from the study of business-to-business relationships were brought over and their power in explaining the nature of consumer relationships examined. The study provided a comprehensive picture of loyalty programs, which is an important contribution to the academic as well as the managerial discussions. The consumer study provided deep insights into the nature of customer relationships. The study provides a new frame of reference to support the existing concepts of loyalty and commitment with the introduction of the relationship driver and relational motivation concepts. The result is a novel view of the nature of customer relationships that creates new understanding of the forces leading to loyal behaviour and commitment. The study concludes with managerial implications.
  • Cornelissen, Joep P.; Mantere, Saku; Vaara, Eero (Hanken School of Economics, 2013)
    In this article, we seek to understand how individuals, as part of a collective, commit themselves to a single, and possibly erroneous, frame, as a basis for sensemaking and coordinated actions. Using real-time data from an anti-terrorist police operation that led to the accidental shooting of an innocent civilian, we analyze how individual actors framed their circumstances in communication with one another and how this affected their subsequent interpretations and actions as events unfolded. Our analysis reveals, first of all, how the collective commitment to a framing of a civilian as a terrorist suicide bomber was built up and reinforced across episodes of collective sensemaking. Secondly, we elaborate on how the interaction between verbal communication, expressed and felt emotions and material cues led to a contraction of meaning. This contraction stabilized and reinforced the overall framing at the exclusion of alternative interpretations. With our study we extend prior sensemaking research on environmental enactment and the escalation of commitment and elaborate on the role of emotions and materiality as part of sensemaking.
  • Niilekselä, Pia (Helsingin yliopisto, 2017)
    Entrance to academic studies does not automatically lead to commitment in one's studies. There may be differences in student commitment across different learning environments. In the present study, combinations of problems in studying medical students experience were investigated in a lecture-based learning environment (n = 246) and in a problem-based learning environment (n = 231). Also differences between the combinations in task avoidance and differences between the combinations in academic achievement were investigated in each learning environment. Medical students were classified in different learning environments by K-means cluster analysis by cases into groups based on the following variables: exhaustion, lack of self-regulation, lack of interest and distress. Three groups of commitment among medical students were identified in the lecture-based learning environment: committed, carefree and dysfunctional students. The profiles were related to task avoidance but not to study success. The committed students expressed less task avoidance than the carefree students and the dysfunctional students. The latter two groups of medical students did not differ from each other in this case. Also three groups of commitment among medical students were identified in the problem-based learning environment: committed, committed carefree and dysfunctional students. The profiles were related to task avoidance and study success. The dysfunctional students expressed more task avoidance than the committed carefree students and the committed students. The latter two groups of medical students did not differ from each other in this case. The committed students and the committed carefree students gained better grades than the dysfunctional students. However, the former two groups of medical students did not differ from each other in this case. The implications of the study for research are discussed.