Browsing by Subject "cultural capital"

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  • Engström, Olivia Emelie (Helsingin yliopisto, 2019)
    In my thesis, I investigate how the allyship between UN Women and HeForShe Champions - male leaders, representatives of different countries and communities, make a significant shift in the universal UN gender equality discourse. I show how such allyship helps to modify the abstract UN gender equality rhetoric into change in cultural practices. My data is the UN documents representing gender equality discourse and is chosen within chronological frame between 1945 and 2018. My research answers questions What impact does the HeForShe movement has on the UN gender equality discourse? How does rhetoric of the UN gender equality discourse changes when male leaders are invited to participate as allies in efforts to solve gender inequality issues? I apply Kevin C. Dunn’s and Iver B. Neumann’s post-structuralist discourse analysis to trace the development of the rhetoric of men’s agency and to detect significant shifts in the UN gender equality discourse. I utilize Peter Hedström’s and Richard Swedberg’s analytical mechanism-based approach to explain the possibility of social change through the application of specific social mechanisms. I show how situational, action-formation and transformational mechanisms initiate the change in cultural practices, which further spread by means of social network diffusion effect, described by James S. Coleman. My findings show that the Champions interpret the UN global universal rhetoric of gender equality into the local cultural contexts. UN Women utilizes the knowledge and the positions of local leaders in order to implement the UN gender equality strategies in a way that they would work in the local contexts of different communities. New set of the ideas and the values incorporated into the exemplary actions of HeForShe allies, modifies patterns of attitudes and behavior. It spreads further through the next level of social networks, through social contacts. Such allyship approach transforms the rhetoric of men’s role in the UN gender equality discourse into practices. UN Woman strategy to leverage social and cultural capital of local leaders makes a significant shift in the UN gender equality discourse from the rhetoric to the path of cultural change.
  • Lai, Cheuk Tung (Helsingin yliopisto, 2019)
    This study aims to explore how family influences graduates in higher education and occupation markets, in the processes of opportunity, selection, purpose and motivation and performance in Hong Kong and Helsinki, Finland by applying the economic, cultural and social capitals introduced by Bourdieu and Coleman. Interviews (N=20) have been conducted to analyse the personal experiences of interviewees in both cities. However, results show that only cultural capital is the most influential resource provided by particularly parents in both Hong Kong and Helsinki. And the way of how parents in both cities contribute to and affect graduates is different from the claims of Bourdieu and Coleman. Thus, some sources of errors i.e. interview questions and interviewee’s answers and limitations are identified to support why results are not strong enough when applying Bourdieu’s and Coleman’s ideas of capitals. Also, diploma disease (Dore, 1976) is identified as one of the key problems in the education system, specifically in Hong Kong, which will be discussed at the end of this study.
  • Lehtonen, Inka (Helsingin yliopisto, 2018)
    In my Master’s Thesis, I analyse matrimonial advertisements published in two newspapers from 2011-12 in order to shed light on how Indian middle-class individuals and families describe their social identity and try to get more resources, “capitals” in Pierre Bourdieu’s terms, through marital alliances. I have two sets of data: one from an English newspaper published in a big metropolitan city and the other from a Hindi language newspaper published in a slightly smaller city, both from North India. I attempt to compare these two sets of data. My research method is qualitative content analysis. The theoretical perspective of this study is based on the different types of capital developed by Pierre Bourdieu. I try to find all the different factors mentioned in the advertisements which can be used as capital in the marriage market and in the other fields where the struggle for social distinction takes place. These factors are used by the advertisers to claim belonging to some groups whilst marking their difference from other groups, and to show that they hold valuable capitals. The families that post matrimonial ads in newspapers have to portray themselves and their candidate (bride or bridegroom) as an opportunity to increase and convert capitals. Education was the most frequently mentioned factor that can be seen to bring status. Everybody should be educated: grooms, brides and even the future parents-in-law. Occupation is not a quality of men only anymore but women too seem to have entered the labour force, especially in the sample from an English language newspaper. Software engineer, doctor, engineer and entrepreneur are some examples of prestigious occupations. Employment in big multinational firms and other reputed private companies is highly valued in today’s society. Descriptions of family status, such as “cultured family” or “respected family”, and parents and siblings’ occupations are frequently listed by the advertisers. The persons living abroad enjoy prestige. Other things that constitute one’s social status include property, caste, families’ social networks, values, lifestyle, religion, ethnic and linguistic group as well as dowries, gifts and lavish weddings.