Browsing by Subject "elintarvikepakkaukset"

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  • Kainulainen, Maiju (Helsingin yliopisto, 2020)
    The study examines consumers' views on the use of colours and their appreciation in food packaging. The study asks what characteristics consumers value in food packaging and what matters become relevant in relation to the colour of food packaging. A present, empha-sis is placed on environmental friendliness in the production and use of food packaging. The ecological production method and consumption of colours have also received some atten-tion. A previous study has examined packaging and colours, focusing largely on the charac-teristics of individual packages or product groups. The perspective has been on marketing science. From the perspective of home economics, packaging and colours are examined in the context of everyday life. The research has been carried out using qualitative research methods. The material collec-tion was carried out as a group interview using a semi-structured theme interview and stimu-lus material (food package). The material consists of four group interviews with three per-sons. The interviewees were 26–73 years old. The literate material was analysed using data-based content analysis. The study shows that consumers value the usability of food packaging, which means that it is easy for them to use it comprehensively. Consumers feel uncertain about the recyclability of packaging. The colours and printing of packaging are unfamiliar to consumers because they had no knowledge of the packaging colours and/or their origin. At the same time, how-ever, it emerged that consumers would like information on the packaging colours and would be happy to accept food packaging in which the colouring matter used would have been made more ecologically. Consumers trusted experts with information on the environmental friendliness, use and safety of colours. Based on the study, the aim should be to take into account the recyclability of packaging and the use of packaging colours throughout the life cycle of the product. On the one hand, we need clearer and more informative recycling la-bels for packaging and, on the other hand, the use of natural colours in packaging. This means that both packaging material and printing ink could be recycled simultaneously, which would increase the ecological quality of packaging.
  • Antola, Hanna (Helsingin yliopisto, 2020)
    This research studies the views and actions that students from Helsinki associate with recycling of food packaging. In addition, the aim is to study whether products are chosen based on ecological packaging. Previous research has concluded that highly educated individuals recycle more than those who have a lower level of education. Regarding the choice of food packaging, research has found that consumers have an increasing desire for sustainability also in terms of packaging. Whether a consumer engages in recycling depends on the information and skills that the consumer has, whether they find recycling important as well as easy access to facilities designated for recycling. Consumers’ knowledge on sustainable development and the related recycling skills can be influenced in school for example in home economics classes. The research was conducted as an online survey and it had 31 participants. 16 participants were male and 15 were female. The age of participants ranged from 19 to 28 and they were all students from Helsinki. The respondents were found through private groups and they studied in different disciplines within the University of Helsinki and Aalto University. The method of content analysis was applied to the responses. Through the technique of thematization, the responses were divided into different categories which were then used to answer the research questions. The results of this study show that almost all survey participants considered recycling as an important task. Students recycle many types of waste, the extent of which is based on the recycling possibilities provided in the waste management facilities of their housing. The challenges related to recycling are for example the lack of plastic waste containers, which prevents recycling of plastic. Another challenge is the limited space designated to waste management, which leads to all sorts of waste put into mixed waste containers. Most of the respondents claimed to occasionally pay attention to the sustainability of packaging when choosing products. Recycling is seen as an important act as it can diminish the overall amount of waste on this earth. Other reasons for the importance associated with recycling were protecting the nature and environment. In order to get even more people to recycle, the importance of education and teaching of home economics must be acknowledged; many respondents said to have learned recycling skills at school.