Browsing by Subject "fashion"

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  • Mukhtar, Usama (Helsingin yliopisto, 2020)
    Sales forecasting is crucial for run any retail business efficiently. Profits are maximized if popular products are available to fulfill the demand. It is also important to minimize the loss caused by unsold stock. Fashion retailers face certain challenges which make sales forecasting difficult for the products. Some of these challenges are the short life cycle of products and introduction of new products all around the year. The goal of this thesis is to study forecasting methods for fashion. We use the product attributes for products in a season to build a model that can forecast sales for all the products in the next season. Sales for different attributes are analysed for three years. Sales for different variables vary for values which indicate that a model fitted on product attributes may be used for forecasting sales. A series of experiments are conducted with multiple variants of the datasets. We implemented multiple machine learning models and compared them against each other. Empirical results are reported along with the baseline comparisons to answer research questions. Results from first experiment indicate that machine learning models are almost doing as good as the baseline model that uses mean values as predictions. The results may improve in the upcoming years when more data is available for training. The second experiment shows that models built for specific product groups are better than the generic models that are used to predict sales for all kinds of products. Since we observed a heavy tail in the data, a third experiment was conducted to use logarithmic sales for predictions, and the results do not improve much as compared to results from previous methods. The conclusion of the thesis is that machine learning methods can be used for attribute-based sales forecasting in fashion industry but more data is needed, and modeling specific groups of products bring better results.
  • Pavlyshche, Tereza (Helsingin yliopisto, 2019)
    Fashion blogs are invention of the new millennia. Starting with something as simple as commenting on the outfit or a fashion event using this online medium, modern bloggers transformed it now into a successful business venture and a massive network for sharing ideas, tips and personal struggles with their followers. Thus, nowadays, a successful fashion blogger can be anything from a minor celebrity in the blogosphere, to a major international influencer in the fashion industry. Being personally fascinated by the way modern fashion bloggers run their blogs and manage to create a personal brand, I have decided to focus my research on creation of an online identity fashion bloggers go through whilst managing their personal blogs. Intentionally, or unintentionally personal fashion bloggers develop a certain type of writing and content creation that allows them to connect to many people. Fashion bloggers try to produce an idea that will guarantee them professional success. However, their personal background partially already set them up to be more connected to a certain group of people rather than the other. It is visible in their looks, ethnicity, lifestyle, personal interests and in opinions what type of people would be the majority of their followers. As a results, the network of followers that will be build by the blogger will determine what type of content she will be producing to attract even more readers. This is what will be discussed in this thesis: how fashion bloggers behave and what they primarily focus on in their blogs to keep up the online persona they are constructing.
  • Aakko, Maarit (Helsingfors universitet, 2011)
    The concept of sustainable fashion covers not only the ecological and ethical matters in fashion and textile industries but also the cultural and social affairs, which are equally intertwined in this complex network. Sustainable fashion does not have one explicit or well-established definition; however, many researchers have discussed it from different perspectives. This study provides an overview of the principals, practices, possibilities, and challenges concerning sustainable fashion. It focuses particularly on the practical questions a designer faces. The aim of this study was to answer the following questions: What kind of outlooks and practices are included in sustainable fashion? How could the principles of sustainable fashion be integrated into designing and making clothes? The qualitative study was carried out by using the Grounded Theory method. Data consisted mainly of academic literature and communication with designers who practice sustainable fashion. In addition to these, several websites and journalistic articles were used. The data was analyzed by identifying and categorizing relevant concepts using the constant comparative method, i.e. examining the internal consistency of each category. The study established a core category, around which all other categories are integrated. The emerged concepts were organized into a model that pieces together different ideas about sustainable fashion, namely, when the principles of sustainable development are applied to fashion practices. The category named Considered Take and Return is the core of the model. It consists of various design philosophies that form the basis of design practice, and thus it relates to all other categories. It is framed by the category of Attachment and Appreciation, which reflects the importance of sentiment in design practice, for example the significance of aesthetics. The categories especially linked to fashion are Materials, Treatments of Fabrics and Production Methods. The categories closely connected with sustainable development are Saving Resources, Societal Implications, and Information Transparency. While the model depicts separate categories, the different segments are in close interaction. The objective of sustainable fashion is holistic and requires all of its sections to be taken into account.
  • Pussinen, Kirsi (Helsingfors universitet, 2007)
    The aim of this work was to study, whether international fashion trends show in knit designs in Finnish craft magazines and how trends are modified. Women's knitted clothes and accessories in autumn winter season 2005 2006 were analyzed. Future research, trends, fashion, designing and knitting provides theoretical basis for this study. The trend material of this study came from Carlin Women's knitwear winter 2005 2006, which is fashion forecast for Women's knitwear. In addition to the trend book, I selected two international fashion magazines to reinforce this study. Fashion magazines were L'Officiel, 1000 models, Milan - New York - winter 05/06, No 52, April 2005 and Collezioni Donna, Prêt-à-porter autumn-winter 2005 2006, No 107. Finnish craft magazines in this study were MODA's issues 4/2005, 5/2005, 6/2005 and Novita's issues autumn 2005, winter 2005 and Suuri Käsityölehti's issues 8/2005, 9/2005, 10/2005. For the base of the analyze I took themes from the trend book. From fashion magazines I searched knitwear designs and these designs were sorted out by themes of trend book. To this trend and fashion material I compared knit designs from craft magazines. I analyzed how fashion trends show in knit designs and how they are modified. I also studied what features of trends were shown and which did not appear in knit designs of the craft magazines. For analyzing trend pictures and knit designs in craft magazines I applied qualitative content analysis and image analysis. According to the results of this research, effects of trend can be recognized in knit designs of craft magazines, although the fashion trends have been applied very discreetly. Knit designs were very similar regardless of magazine. The craft magazine data included approximately as many designs from Novita and MODA. In Suuri Käsityölehti provided only fifth of the designs data. There were also designs in MODA and Suuri Käsityölehti, which were made of Novita's yarns. This research material includes yarns of 15 different yarn manufacturers. Although half of all knit designs were knitted from Novita's yarn. There were 10 different yarns from Novita. Nevertheless Novita's yarn called Aino was the most popular. Finnish craft magazines have not respond to popularity of knitting. Magazines do not provide any novelty designs for knitters. Knit designs in Finnish craft magazines are usually practical basic designs without any innovativeness.