Browsing by Subject "involvement"

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  • Heinonen, Kristina; Mickelsson, Jakob; Strandvik, Tore (Svenska handelshögskolan, 2010)
    Working Papers
    All companies have a portfolio of customer relationships. From a managerial standpoint the value of these customer relationships is a key issue. The aim of the paper is to introduce a conceptual framework for customers’ energy towards a service provider. Customer energy is defined as the cognitive, affective and behavioural effort a customer puts into the purchase of an offering. It is based on two dimensions: life theme involvement and relationship commitment. Data from a survey study of 425 customers of an online gambling site was combined with data about their individual purchases and activity. Analysis showed that involvement and commitment influence both customer behaviour and attitudes. Customer involvement was found to be strongly related to overall spending within a consumption area, whereas relationship commitment is a better predictor of the amount of money spent at a particular company. Dividing the customers into four different involvement / commitment segments revealed differences in churn rates, word-of-mouth, brand attitude, switching propensity and the use of the service for socializing. The framework provides a tool for customer management by revealing differences in fundamental drivers of customer behaviour resulting in completely new customer portfolios. Knowledge of customer energy allows companies to manage their communication and offering development better and provides insight into the risk of losing a customer.
  • Harvio, Viktor (Helsingin yliopisto, 2020)
    The concept of bioeconomy has been harnessed to support societies and their economies to produce value added products from renewable biological resources and to develop circular economy. Such systems require actions from a variety of actors from public and private sectors to consumers. As a heavily forested country Finland’s bioeconomy leans largely on the utilization of forests. Planned pulp and paper industry investments call for end-uses for logs to balance out the wood supply. Both forests and the construction sector are also focal areas in climate change mitigation. Wooden multistorey construction (WMC) and its capability to store carbon has been suggested as a partial solution to the aforementioned issues. The aim of this study is to investigate the relation of WMC and the bioeconomy and the role of end-users in WMC. This explorative study uses qualitative research methods to address its research ques-tions. The data consists of seven focus group interviews conducted in the metropolitan area of Helsinki between September 2017 and February 2019. The interviewed groups, with altogether 26 participants, included an academic expert group, three market actor groups (firm representatives, architects and property managers) and three wooden multistorey resident groups. The residents’ type of housing included rental, owner-occupancy and right-of-occupancy and the buildings were built between 2015 and 2017. Thematization was used for data analysis. Results of the study show that despite Finland’s close-knit relation to its forests and traditions in utiliz-ing wood, WMC is not currently perceived culturally embedded as part of the society nor the construc-tion industry. WMC is still a niche in the country and it also seems more connected to mechanical wood industry than the construction industry. WMC was associated with the bioeconomy by non-resident groups, although experts recognized also potential pitfalls in the current discourse. Percep-tions that were aligned with the general discourse of the bioeconomy are mainly related to material renewability, possibilities to recycle wooden construction material, wood products capabilities to store carbon, and Finland’s relatively abundant forest resources. Despite WMC’s publicly declared role in the bioeconomy programmes, some underlying features make its rationale challenging for consumers, which could turn out to be a hindrance for WMC growth in the future. Generally, experts, firm represent-atives and architects were pro-wood and considered that WMC is still being unjustly stigmatized by various actors. In accordance with previous studies, the interviewed WMC residents were satisfied with their apart-ments and the building as such. A wooden frame does not seem to surpass traditional housing prefer-ences of consumers, but it is perceived as a benefit when choosing housing. Results of this study are much in line with previous findings, which indicate that environmental aspects matter, but not as much as health or other more personal aspects of living. Wood can be sensed in the building and apart-ments, which is perceived positively. However, the prevailing fire safety legislation, which was consid-ered as too strict, constrains the use of wood on visible surfaces in interiors. WMC seems to have an environmentally friendly image among residents, which however calls for better communication.
  • Saloranta, Pauli (Helsingin yliopisto, 2020)
    This Master’s thesis is a study of the basis and nature of participatory budgeting in the City of Helsinki, called OmaStadi, in context of international participatory budgeting models. My task is to find specific qualities in Helsinki’s participatory budgeting solution, recognise its model and, if possible, name it. Deliberative democratic theory serves as background. Other central concepts are involvement, engagement, participation and light participation. By nature this thesis is a case study with the city's decision documents as main body of material, supplemented with expert interviews. Background chapter describes discovery of participatory budgeting in Brazil’s Porto Alegre in the 1980’s and diffusion around the world in various versions. I leave for further investigation my observation that the method was already known earlier in the fields of financial management and school management. In Finnish circumstances participatory budgeting combines long known functions of citizens’ right of initiative, joint planning and public referendum in a new way. Participatory budgeting arrived in Helsinki earlier than is usually known. In the years 1999–2011 city schools implemented targeted pedagogical participatory budgeting as a part of youth participation program ”Hesan Nuorten Ääni” following the model of Norway’s city of Porsgrunn. Also unit level participatory budgeting has been tried out, with notable examples of a pilot in the New Central Library Project and the operating model of Maunula House culture and community centre. Present enseble of participatory budgetings in Helsinki consists of four complementary parts: 1) School-specific ”Ruuti-raha”, 2) youth work unit level ”RuutiBudjetti”, together with OmaStadi processes in 3) seven major districts and 4) the whole city. Specific qualities in the OmaStadi model are coequal individual participation and intensive involvement in planning. OmaStadi does not constitute new representative elements like the internationally noted Porto Alegre model and nearest reference point, Helsinki's youth work RuutiBudjetti do. Compared to internationally noted achetypes of participatory budgeting, Helsinki’s solution is a hybrid combining features from different models while emphasizing the co-development phase to which time is invested generously from both the citizen proposers as well as the city’s experts. This way, for a moment, the citizens themselves become part of the administration.
  • Malmström, Sanna (Helsingfors universitet, 2011)
    Children's involvement is a key quality factor in Early Years Education. As a process variable it concentrates on children's actions and experiences. The involved children are operating in their zone of proximal development. The aim of this study was to find out how the children involved themselves in the Finnish day care centres. The problems of the study were: (1) how the children are involved in different situations between the hours 8.00 and 12.00, (2) how do the skills of children whose involvement level is high differ from the skills of children whose involvement level is low and (3) how do the learning environments of the children whose involvement level is high differ from the learning environments of the children whose involvement level is low? The research method was observation and children's involvement levels were assessed using LIS-YC Scale. In addition, the kindergarten teachers evaluated the children's skills and the team workers did the evaluations of the educational settings. The data used in this study was a part of the 'Orientaation lähteillä' research. The 802 children, who took part in the study, were from 48 different groups of eight different municipalities in Central Uusimaa. There were 18358 observations of children's involvement and the quantitative data was analyzed using correlation, cross tabulation and t-test. Children's involvement was an average at a moderate level. The involvement levels were the highest during playing time and adult guided tasks and lowest during eating and basic care situations. The level of involvement was higher if the children were adaptable, proactive, self-motivated and good players. The involvement lever was lower if the children needed some special care. The children's involvement is supported if the educators had at least once a week a meeting and if children's confidence and identity construction was frequently considered in educational discussions. Furthermore, the appreciation of the ethical issues and positive atmosphere appeared to confirm the involvement. The children's involvement is decreased if the educators had been perpetually short of time or resources or there has been lack of joy and humour in the group.
  • Kiryluk, Halina; Glińska, Ewa; Ryciuk, Urszula; Vierikko, Kati; Rollnik-Sadowska, Ewa (Public Library of Science, 2021)
    PLoS ONE 16: 6, e0253166
    Stakeholder participation is particularly important when dealing with mobility problems in touristic remote areas, in which there is a need to find sustainable solutions to increase transport accessibility. However, the literature lacks research linking the issues of establishing stakeholder groups with the most desirable level of involvement and methods ensuring involvement on the indicated level. The aim of the paper is to fill this gap on example of project dedicated to six Baltic Sea Regions. In the first stage key stakeholder groups were identified, then different methods and tools were proposed depending on levels of engagement of given group of stakeholders on solving the problems of local mobility. Two research methods were implemented–the case study and the content analysis of documents. The results of the research point to the existence of five key groups of stakeholders interested in solving transport problems of touristic remote areas: authorities, business and service operators, residents, visitors and others (like experts and NGOs). Among the five–authorities and business representatives–should be to a higher degree engaged. However, the main conclusion is that engagement local government units, when developing their own, long-term strategies for social participation, should adapt the selection of participation methods and techniques to a specific target group and the desired level of their involvement so as to include stakeholders in the co-decision processes as effectively as possible and achieve effective regional co-management.