Browsing by Subject "kaupunkilaiset"

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  • Miettunen, Pertti (Helsingfors universitet, 2011)
    The operation environment in the roundwood trade in Finland in the 1990’s include several changes. They are changes in the structure of non-industrial private forest (NIPF) ownership, forest taxation, in forest legislation, in price recommendation agreement, diminishing resources of forestry extension services, etc. At the same time, the roundwood demand has been rising. All these developments cause uncertainty in wood procurement organisations, and call for research to find out how to adapt into the changing environment. The objective of this study is to produce information for roundwood purchasing planning and cus-tomer satisfaction management to be used by Stora Enso Metsä Customer Service, Helsinki. For this pur-pose, data needs to be gathered about the urban NIPFs and their forest estates, behaviour related to forestry and timber-selling, customer satisfaction in their latest timber selling transaction, and their opinions about Enso’s new customer service office and its service concept. To fulfil the objective of the study, a NIPF -owner -survey (N=1064, response rate 39,7%) was con-ducted in October 1998-January 1999. The sample was made on the basis of the marketing database of Stora Enso Oyj Forest Customer Service in Helsinki. In planning the frame of reference of the empirical study, the model of service quality by Grönroos was applied. The following aspects were included in the 7-page questionnaire: demographic, sosio-economic and forest estate background, relation to the forest service supply, behaviour related to forestry, timber-selling motives and behaviour, last contact organisation and its image in forestry business, expectations and percep-tions in the latest timber-selling transactions, and behavioural intentions. The results revealed that the share of women, pensioners and academically educated people among forest owners was quite high. The majority of the forest estates of the metropolitan forest owners were situ-ated in the provinces of South Finland and East Finland. The average forest estate area was considerably smaller than in a previous study. Economic and recreational objectives were most important in the use of forests. Forest Associations were involved in half of the roundwood sales transactions of the respondents in the metropolitan area. The wood quantity of transactions was considerably higher than the average in the whole country. Bank-organised forest-related activities, taxation infos and trips to the forest were the most popular activities. Among the services, silvicultural advices were needed mostly and stub treatment least. Brochure material related to stumpage timber sales and taxation were considered most important compared to material related to delivery sales. The service expectations were at highest for women and they were less satisfied with the service than men. 2nd and 3rd generation residents of the metropolitan area thought about the new customer service concept more positively than the 1st generation residents. Internet users under 60 years thought more positively about new satellite picture-based woodlot search concept. Cross-tabulation of factor scores against background variables indicated that women with relatively low education level a greater need to sell roundwood than entrepreneurs, white-collar workers and directors, and Internet users. Suspiciousness towards timber procurement organisations was relatively strong among women and those whose forest income share of the total income was either null or over 20 %. The average customer satisfaction score was negative in all nine questions. Statistical differences be-tween different companies did not exist in the average satisfaction scores. Stora Enso’s Helsinki forest cus-tomer service could choose the ability to purchase all timber grades as its competitive advantage. Out of nine service dimension included in the questionnaire, in this particular service dimension, Enso’s Helsinki forest customer service’s score exceeded most all organisations’ average customer satisfaction score. On the basis of importance – performance matrix, advice and quidance could have been provided more to the forest owners in their latest timber–selling transaction.
  • Suomala, Tuuli (Helsingin yliopisto, 2019)
    Bioeconomy is a concept that aims to provide sustainable solutions for economic growth by utilizing renewable natural resources. In Finland, the forest-based bioeconomy forms the base for bioeconomy. The Finnish Bioeconomy Strategy by the Ministry of Employment and the Economy has set ambitious targets regarding employment, output and innovative products and services. However, to date these solutions still remain by large in the theoretical level and the overall sustainability of bioeconomy is questioned by stakeholders. Urbanization is a world-wide phenomenon and also in Finland the biggest cities are expected to grow whilst the country-side becomes less inhabited. Thus, the importance of urban citizens becomes increasingly important in the implementation of forest-based bioeconomy, as they are the future consumers of biobased products and practices. Thereby understanding urban citizens’ perceptions, level of knowledge and opinions regarding the emerging bioeconomy practices is of fundamental importance. This thesis aims to provide insights into the topic with the research questions “what are the worldviews through which urban citizens understand the forest-based bioeconomy?” Furthermore, this thesis aims to provide insights into the question, “how do these worldviews affect the urban citizens’ perceptions of the forest-based bioeconomy?” These worldviews are screened through the Integrative Worldview Framework (IWF) to explain and understand the underlying latent elements of perceptions and acceptance. Additionally, this thesis contributes to a European-wide research network aiming to understand the regional disparities of forest-based bioeconomy perceptions and policies. To answer these questions, a quantitative survey was conducted in Helsinki city center in December 2018 and January 2019. The survey included 34 claims regarding wooden multistory buildings, forest carbon storage and forest-based bioeconomy. With a randomized approach, 206 responses were gathered in total. The statistical methods include descriptive statistics, crosstabulations and exploratory factor analysis and were done using the SPSS 25 Programme. The results proved to be positive and encouraging for the Finnish forest-based bioeconomy. Four worldview factors were detected: Utilitarian, Biocentric, Anti-bioeconomy, and Anthropocentric. Nearly 59% of the respondents perceived to be familiar with the meaning of forest-based bioeconomy and even more with both wooden multistory buildings (WMC) and forest carbon storage. Additionally, forest-based bioeconomy was associated with positive attributes such as generating new jobs and wellbeing.