Browsing by Subject "narratives"

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  • Soininvaara, Ilppo (2020)
    In this article, I analyze the politics of urbanization and competitiveness-led state spatial transformations through political narratives. By analyzing empirical material, I search for ways of reasoning and rationalities that disclose the dynamics of the depoliticization and politicization of different spatial transformations of urbanization. Based on extensive interviews, I argue that a general understanding of urbanization as an external, global inevitability and as a force prevails among political elites. This key rationality and other sedimented knowledge duly opens up new political debates on the proper political management of urbanization and national adaptation. The order of reasoning is clear: the political elites argue that the perceived inevitability, common good and state of crisis necessitate national spatial transformations in order to secure the competitiveness of the state. As a result, new spatial hierarchies are forming as an adaptive strategy.
  • Sumiala, Johanna; Tikka, Minttu; Valaskivi, Katja (2019)
    n this article, the authors examine the intensification of liveness and its effects in the Charlie Hebdo attacks that took place in Paris in January 2015. In their investigation they first re-visit the existing theoretical literature on media, event and time, and discuss in particular the relationship between media events and the idea of liveness. They then move on to the empirical analysis of the Charlie Hebdo attacks and demonstrate the aspects of intensified liveness in the circulation of selected tweets. The analysis is based on a multi-method approach developed for the empirical study of hybrid media events. In conclusion, the authors argue that the liveness, experienced and carried out simultaneously on multiple platforms, favours stereotypical and immediate interpretations when it comes to making sense of the incidents unfolding before the eyes of global audiences. In this condition, incidents are interpreted ‘en direct’, but within the framework of older mnemonic schemes and mythologization of certain positions (e.g. victims, villains, heroes) in the narrative. This condition, they claim, further accelerates the conflict between the different participants that took part in the event.
  • Medberg, Gustav (Svenska handelshögskolan, 2016)
    Economics and Society – 295
    In recent years, value has become a central topic of marketing research and business practice and is now considered to be a foundation of all effective marketing activity. Value, however, is also one of the most debated and challenging concepts in contemporary marketing theory. The elusive nature of value has contributed to the difficulty for marketing researchers to define the concept. Several streams of value research exist within marketing literature, contributing to the fluid conceptualizations of value. The definition of value adopted by the recent service perspective on marketing theory is value as value-in-use. A fundamental principle of value-in-use is that value is always created and determined during use of products and services. But what is value-in-use, really? This thesis set out to explore what it means for customers in service contexts. Surprisingly little attention has been given in prior service marketing research to the question of how customers understand and interpret value-in-use. Such knowledge is essential for future research about value-in-use as well as for generating customer-centric marketing insights based on a service perspective on marketing theory. The aim of this study was to address this gap and further our understanding of value-in-use from the service customer’s point of view. To achieve the purpose of the thesis, the Value Chart Technique (VCT) was created. The VCT is a research method that captures customers’ perceptions of positive and negative value-in-use throughout service episodes. The method utilizes a graphical tool called the Value chart to track how value-in-use evolves. The VCT’s unique set of features makes it particularly suited for studying value-in-use as a dynamic phenomenon. For the empirical study, 26 informants were recruited, and they shared a total of 53 positive and negative bank service stories, which were analyzed using the VCT. The findings of the study show not only how value-in-use evolves positively and negatively over time, but also that customers understand and interpret value-in-use in service episodes as features of the service process, the outcome of the service, and economic features of the service, i.e., functional, technical, and economic service quality. Hence, this thesis contributes to service marketing theory by demonstrating that service quality and value-in-use in service episodes represent the same empirical phenomenon, despite their different theoretical traditions. As the findings indicate that service quality is the way in which customers understand and interpret value-in-use in service contexts, service managers are recommended to focus on continuous quality management as a way to facilitate the creation of value-in-use.
  • Edvardsson, Bo; Holmlund, Maria; Strandvik, Tore (Elsevier Inc, 2008)
  • Lassila, Maija M. (2018)
    During the past decade, Finland has been the target of a global boom in the quest for untapped mineral resources. Based on the mapped information of mineral potential provided by the state, multinational mining corporations are making reservations for and conducting mineral explorations particularly in Finland’s peripheral regions. This paper investigates the emergence of an anti-mining movement in Ohcejohka, in northernmost Finland, in 2014–2015, and the ontological conflict manifested in the outside mapping of the land as “mineral rich” as well as the local people's various knowledges of the land as a lived place. By producing a holistic counter-mapping of their social, ancestral and meaningful landscape, the movement questioned the state’s and the company’s homogenising knowledge in the production of land and resources. While the reality-making effects of modern maps have previously been studied, the entanglements of such mappings in environmental conflicts with local ontological realities and knowledge spheres have not been extensively studied. This paper argues that rather than imposing a “one world ontology”, maps and mappings of land and resources are culmination points in environmental conflicts, where they become renegotiated, challenged and redefined in the local and dynamic enactments of reality.
  • Angelstam, Per; Fedoriak, Mariia; Cruz, Fatima; Muñoz-Rojas, José; Yamelynets, Taras; Manton, Michael; Washbourne, Carla-Leanne; Dobrynin, Denis; Izakovičova, Zita; Jansson, Nicklas; Jaroszewicz, Bogdan; Kanka, Robert; Kavtarishvili, Marika; Kopperoinen, Leena; Lazdinis, Marius; Metzger, Marc J.; Özüt, Deniz; Gjorgjieska, Dori Pavloska; Sijtsma, Frans J.; Stryamets, Nataliya; Tolunay, Ahmet; Turkoglu, Turkay; Moolen, Bert van der; Zagidullina, Asiya; Zhuk, Alina (2021)
    Ecology and Society 26 (1): 11
    Achieving sustainable development as an inclusive societal process in rural landscapes, and sustainability in terms of functional green infrastructures for biodiversity conservation and ecosystem services, are wicked challenges. Competing claims from various sectors call for evidence-based adaptive collaborative governance. Leveraging such approaches requires maintenance of several forms of social interactions and capitals. Focusing on Pan-European regions with different environmental histories and cultures, we estimate the state and trends of two groups of factors underpinning rural landscape stewardship, namely, (1) traditional rural landscape and novel face-to-face as well as virtual fora for social interaction, and (2) bonding, bridging, and linking forms of social capital. We applied horizon scanning to 16 local landscapes located in 18 countries, representing Pan-European social-ecological and cultural gradients. The resulting narratives, and rapid appraisal knowledge, were used to estimate portfolios of different fora for social interactions and forms of social capital supporting landscape stewardship. The portfolios of fora for social interactions were linked to societal cultures across the European continent: “self-expression and secular-rational values” in the northwest, “Catholic” in the south, and “survival and traditional authority values” in the East. This was explained by the role of traditional secular and religious local meeting places. Virtual internet-based fora were most widespread. Bonding social capitals were the strongest across the case study landscapes, and linking social capitals were the weakest. This applied to all three groups of fora. Pan-European social-ecological contexts can be divided into distinct clusters with respect to the portfolios of different fora supporting landscape stewardship, which draw mostly on bonding and bridging forms of social capital. This emphasizes the need for regionally and culturally adapted approaches to landscape stewardship, which are underpinned by evidence-based knowledge about how to sustain green infrastructures based on both forest naturalness and cultural landscape values. Sharing knowledge from comparative studies can strengthen linking social capital.
  • Ylinen, Pauliina (Helsingfors universitet, 2008)
    The Finnish instrumental education system is said to be one of the bests in the world. Finnish musicians have become famous and they have gained success all over the world. To produce professional musicians has been the main goal of the whole Finnish instrumental education system for a long time. This has meant that playing an instrument as a hobby has been neglected. The focus of this qualitative study is the culture of instrumental education from the view of amateuring. One of the goals is to describe the Finnish context where music lovers grow up and where they construct their identities. The other aim is to give answers to the question "How can we develop the culture of instrumental education to serve also the needs of amateurs?" The data of this study is narrative. It consists of the stories of five amateurs, who were in their thirties. In the analysis I've used two different types of analysis: the analysis of narratives and the content analysis. In the analysis of narratives the stories were seen as narrative identities. Because the main focus of this study is the culture of instrumental education, I used the qualitative content analysis to find out some themes or phenomena which should be improved from the view of amateuring. This study has shown that there are many ways to become a music lover. An essential factor in the construction of an identity of a music lover seems to be a society which values the amateuring. In this study music schools weren't that kind of societies. The present study reveals that to construct the identities of music lovers should be one of the most important aims of the music education. This means for example that, in practice, instrumental studies could be more activating, there should be more music making in groups, and the evaluation should concentrate on the whole learning process.
  • Jones, Marjaana; Pietila, Ilkka (2020)
    Patient and public involvement activities bring 'lay participants' and their accounts of lived experiences to the centre of health service development and delivery. For individuals, these accounts can provide an important resource, offering a sense of control and an opportunity to re-frame past events. Furthermore, as involvement activities and the use of personal accounts have become more prominent, it is timely to examine the involvement process from the perspective of the 'lay participants'. Hence, the aim of this study is to explore how people become involved and how they construct the accounts of their lived experience. We analyse the stories of people with lived mental illness or caring experiences, who have become experts by experience (n = 13). We argue that becoming an expert by experience can help to re-contextualise past experiences and support the re-discovery of skills and expertise, leading experts by experience to construct both professionalised and politicised identities. The process has the potential to enforce narratives that portray illness experiences as motivators for social action and change. Additionally, we claim that the stories experts by experience share with health services and the public are not 'lay accounts' or ad hoc tales, but accounts constructed to serve specific purposes.
  • Boddy, Janet; Walker, Catherine; Vennam, Uma; Austerberry, Helen; Latha, Madhavi; Phoenix, Ann Alison (2016)
    Contemporary discussions of climate change response frequently emphasise individual moral responsibility, but little is known about how environmental messages are taken up or resisted in everyday practices. This article examines how families negotiate the moral narratives and identity positions associated with environmental responsibility. It focuses on families living in relatively affluent circumstances in England and South East India to consider the ways in which the families construct their understandings of environment and take up identities as morally responsible. Our analysis focuses on a subsample of case studies involved in the ESRC National Centre for Research Methods Family Lives and the Environment study, within the NOVELLA node, using a multimethod qualitative approach with families of children aged between 12 and 14. This article focuses on interviews with 10 of the 24 families in the sample, all of whom (in both India and the UK) discussed environmental concerns within moral narratives of the responsibilities of relative privilege. Findings highlight the potential of cross-world research to help theorise the complex economic and cultural specificity of a particular morally charged framing of environmental concern, addressing the (dis)connections between 'moral tales' of responsible privilege and individual and collective accounts of family practices.
  • Rosenkranz, Jade (Helsingin yliopisto, 2019)
    Social capital theory highlights the value of social networks in encouraging cooperation and facilitating change. However, research within this field rarely undertakes a communicative approach to social capital, which ignores the importance of communication in supporting understanding and connections in social interactions. The narrative paradigm is one facet of communication theory but it has considerable pertinence to this research because stories both define and connect us. When narratives are experienced they provide common purpose and action. Nonprofit organizations are another crucial element to understanding the interconnection between social capital and narratives because they provide a space for individuals to build a sense of belonging and solidarity. The primary objective of this paper is to analyze how a nonprofit organization’s narratives foster social capital. This research was a case study of the nonprofit organization HeSeta based in Helsinki, Finland. The data was collected through several in-person interviews, HeSeta’s website, HeSeta’s official Facebook page, and public organizational documents. The results indicate that narratives foster social capital by establishing reasons to connect and interact, creating basic responsibilities to one another and encouraging action together. The creation of shared goals, values, obligations, expectations, and identification helps to build norms of trust, honesty, reciprocity, which establish and sustain a social network and its narratives. The study encourages the development of more critical formations of organizational narratives in nonprofit organizations’ communication to their stakeholders and community, which prioritizes social capital, to help encourage greater interaction and collective action.
  • Snell, Karoliina; Helén, Ilpo (2020)
    This article presents results from a Finnish focus group's study conducted among participants of a project called GeneRISK, in which the participants received a personal risk score for having a cardiovascular event based on genetic analysis, lifestyle and laboratory results. In the discussions, interpretations of the genetic risk score and its meaning were incorporated into personal narratives of health and illness. We argue that instead of serving as an explanation for health and illness, which can help guide people's lives and choices, the genetic risk information became an object of explanation. Therefore, the risk information did not create new conceptions of personal risk, nor did it generate enough power to push people to change their lifestyles. Instead, the risk information was used to strengthen the existing impression of personal risk and the narrative of personal health and illness.