Browsing by Subject "person-object relation"

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  • Rautio, Heikki (Helsingfors universitet, 2014)
    This qualitative study explores the consumption process of recorded music from the perspective of individual consumer. Data was collected by interviewing 11 active music consumers between the ages of 20 to 31. The interviews followed the form of a semi-structured interview. Analysis of the data is divided into three parts. Music consumption is being examined by its economic, symbolic and functional aspect. Hence the focus is on studying 1) the purchasing of music, 2) records as tangible objects and 3) the role of technology in recorded music consumption. The purpose is to find out how the new music consumption practices and the changes in general brought by the digital revolution are being perceived among the music consumers. In addition, the study compares the consumption processes of the physical and digital recordings and examines the dimensions and meanings associated with them. In the study, the physical recordings appear as significant objects to their owners. They hold different kinds of symbolic meanings of past situations and events in life. In addition to the symbolic meanings, the object value is increased with aesthetic qualities of sound recordings, such as fine album covers. Because of the perceived value of ownership of physical recordings, especially vinyl records are proved to be great objects to collect. At the same time physical recordings can be seen in a different light: as unnecessary matter taking up too much space at home. Digital music services can be seen as eco-efficient and as such, a good alternative to the consumption of physical recordings. The sense of ownership is clearly connected to tangible objects in this study. The interviewees find it hard or impossible to perceive digital files as something they can own, and therefore they are not that willing to pay for them. Instead, the interviewees respond more openly to paying for music streaming services. In the consumption process of physical recordings, digital music often acts as an informant. The study shows that the purchase of recordings has become much more rational than before the digitalization. On a general level, the willingness to pay for music is clearly influenced by consumers' values, ethics and sense of duty. The effortlessness of digital music consumption practices is seen as positive, but compared to the consumption process of physical recordings they are regarded as inferior from the experiential point of view - as an act of "mere listening". Overall, the impact of new technologies on recorded music consumption comes out bipartite. It is mentioned to simplify and diversify the music listening possibilities, but on the other hand it brings challenges for active listening. Furthermore, the consuming of music in the digital media is seen to have a single-use nature, which again may prevent deep musical and emotional bonds from developing.
  • Avikainen, Sari (Helsingfors universitet, 2010)
    In my study I examine Kuinoma lending service users' experiences and views on renting and owning using qualitative research method. I have collected the data by interviewing fourteen users of the service. The interviews were personal interviews that followed the form of a theme interview. In analyzing the data I use in addition to themes the research literature dealing with renting, the functional and symbolic scope of goods, and consumer ethos. In the themes of my study I discuss the reasons, necessities, and obstacles for renting, the technical qualities and symbolic meanings of the goods, and the views of the users concerning the attitudes of different age groups towards renting and owning. The reasons for renting are occasional and temporary need, saving space and money, ecological reasons, and the opportunity to use and test goods without the troubles of ownership. Willingness to rent goods grows in proportion to how well the cost of renting and the quality and location of the goods match the needs of the user. Ecological reasons can also encourage renting. Renting has to be easy enough for it to become a realistic alternative for buying and owning, the effort and activeness needed may become an obstacle for renting. However, above all, a change in attitudes and habits is required for the spreading of renting culture. In my study, the technical qualities and symbolic meanings of the goods determine the reasons for owning. The technical qualities include the physical and functional qualities of the goods, the questions relating to hygiene, and the utilization rate of the goods. These factors define what is considered necessary to own. Even if the technical properties of an item make it suitable for renting, people don’t necessarily want to rent it out. A personal relationship may be formed towards one’s possessions, in which case the items are seen too meaningful to be placed for a rent. Items may, for example, remind the owner of certain events, places or people, or become otherwise meaningful. The effect of age on the attitudes towards renting and owning does not seem to be unambiguous. Owning is in most cases connected to the consumption behavior of the older age group and renting to the younger. Some of the interviewees consider young people also materialistic. In connection to the older age group, owning is associated to independency, safety, achievement and status as well as the experiences from the war and times of economic depression. The younger people’s positive attitude towards renting is explained with environmental consciousness. Other factors, such as attitudes and values, are also seen affecting the attitudes towards renting and owning.