Kaukonen Lindholm, Olli Veikko
(Helsingin yliopisto, 2020)
The focus of this thesis is on the recent changes in ethnic and class relations that have taken place in Bolivia since the beginning of the 21st century with the expansion of the economic middle class and the rise of the indigenous movements, Evo Morales and his socialist party to political power. This is approached through the medium of coca leaf, a key symbol of the Central Andean indigenous peoples, and its chewing that has recently been appropriated by all social layers of Bolivia. The recent popularity of coca challenges the race-based class structure of Bolivia, where prejudices on indigenous peoples have been epitomised in coca. The realities of social change are investigated by looking into the contemporary perceptions that Bolivians have towards coca, and how its increasing use reflects the changing identities and relations between different social layers. The city of Tarija was chosen as the primary field site as coca is commonly chewed there publicly. As previous anthropological research on coca has mainly been conducted in rural surroundings, this thesis illuminates how the leaf is used by the urban population of Bolivia. The principle research questions are: How is the chewing of coca leaf perceived and practiced by the different layers, of the contemporary society of Tarija, and how does this contribute to the production of separate ethnic and class identities, but also national and departmental unity?
This thesis is mostly based on ethnographic fieldwork conducted in Bolivia between 3 December 2018 and 23 February 2019, of which two months were spent in the city of Tarija and it surroundings, while one month of supplementary research was conducted in other parts of Bolivia. In addition to participant observation, the material collected included 14 recorded interviews as well as 63 informal interviews. Besides ethnographic data, this thesis also analyses the history of coca leaf at the epicentre of racial and social relations of Bolivian society, which also includes its place as one of the main ingredients of the global drug trade. As the perceptions surrounding coca are linked to its possible narcotic qualities and medical applicability, an analysis of the medicinal value of the coca leaf is included to provide a background for the claims made by the interviewees.
To approach the multiple meanings of the coca leaf, this thesis employs a locally engaged theory. Anthropological concepts and theories of multiple origins are employed and applied throughout the ethnographical analysis to build a multi-sited and encompassing understanding of coca chewing. The identities are approached from an intersectional perspective to show the complexity of identity building, where gender, age, race and class are in interaction with each other. The reasons that members of different groups give for coca chewing and how these reasons work to create differences between the chewers are analysed to demonstrate how the traditional upper and middle classes of Tarija do not partake in the key symbolism that coca has for the Central Andean indigenous peoples. Instead, they perceive coca as an ancient medicine, a national emblem that works to create unity between all Bolivians by connecting them to their shared indigenous roots, while the chewing of the leaf for work-related reasons, as a stimulant, is perceived to be practiced mainly by the rural population and the working class.
By further differentiating the zones of coca production to traditional producers and narcotraffickers, and as also demonstrated with an analysis on the public chewing of coca, this thesis argues that through coca chewing, the traditional upper and middle classes are able to overpass the racism previously employed in demonstrations against Evo Morales and his socialist party. Their new rhetoric highlights national unity regardless of class or ethnicity in the name of democracy. The ambiguous relation that the people of Tarija have towards coca reflects the ambiguous relations that exist between the different social layers of the city. The increasing popularity of coca reflects the social change that has diluted the colonial race-based boundaries between social classes, but also the limits of this change, as many of the prejudices and stereotypes previously attached to race and coca, instead of disappearing, have been reassigned to low income levels and political affiliation.