Browsing by Subject "salibandy"

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  • Kouri, Elina (Helsingfors universitet, 2014)
    The goal of the research was to examine how a beginner learns when he/she joins a new community. As theoretical context I used Jean Lave's and Etienne Wenger's theory about Communities of Practice, according which learning will occur when a beginner gradually turns into a full member of the community. The research problems were: how and what team members talk about, how they build and maintain culture in the community and what kind of a significance it has for a beginner's ability to learn. I collected the research material through observing and recording speech during practice and games of a women's floorball team in autumn of 2013. In addition I interviewed three players. Two of whom were beginners and one that had played floorball for several years. The material was analyzed by using methods of discourse analysis. The research material shows that the players' views about learning process of a beginner and what influences it is similar to Lave's and Wenger's ideas. It was seen as very important for learning for the beginner to be able to observe and gradually attend activities in the community of practice. For this to be possible the beginner has to be committed to the community and on the other hand the community has to give the beginner justification to attend all common activities. According to results the community which was in the focus of my research should give a beginner more space and opportunities to attend conversations between team members to be able to create the best possible circumstances for the beginner to learn. The results of the research are adaptable to any kind of community of practice.
  • Järvenpää, Jori (Helsingfors universitet, 2016)
    The requirements of junior sport coaching have changed during the last two decades. Coach is expected not only to teach the sport but to educate and have influence on junior athletes' qualities comprehensively. The expectations of social education in junior coaching are more important especially in team sports. Primary school teacher has pedagogical, educational and group organizing skills because of his training and work experience. The purpose of this study is to examine how junior athletes evaluate the educational coaching skills of their coach who has the primary school teacher's degree. The definition of the educational coaching is based on the master's thesis of Harjunen & Pihlainen (2008). The research was done during the spring 2016 as a quantitative survey to those 14-21-year-old floorball junior players (n = 122) whose coaches have primary school teacher's degrees. The questionnaire used in this study was developed by Harjunen & Pihlainen in the above-mentioned master's thesis. The differences between means and the independent variables affecting them were analyzed by using the SPSS program. From the junior players' point of view coaches that had primary school teachers' degrees were generally very good at educational coaching. Especially they evaluated highly coaches' skills at 1) developing individuals, 2) planning the training, 3) supporting players to train independently and 4) having one-on-one discussions with the players. The youngest players in this study were more negative in their views than the older players who, on the other hand, underlined coaches skills to develop individuals. Views about coach's skills were more positive if player had been playing for a number of years, but the longer player had been under one coach's influence more negative the views changed. Junior player's parents' possible teacher background or junior player's own interest in teacher's profession didn't have significant influence on their views in this study.
  • Verno, Sami (2005)
    Työssä lähestytään sponsorointia sponsoroinnin viestintämallia kautta, jossa sponsoroinnin lopullinen kohderyhmä on eri kuin varsinainen sponsoroinnin kohde. Työssä selvitetään sponsoroinnin erityispiirteitä ja kuinka se linkittyy osaksi yritysten tai yhteisöjen muita markkinointiviestinnän keinoja. Nähdään, että nykyään sitä on mahdotonta erottaa viestinnän kokonaisuudesta. Sponsoroinnin tarkastelu rajataan tässä työssä urheilusponsorointiin. Huippu-urheilun sponsoroinnissa on keskeistä se, että se on tarkoin harkittua liiketoiminnallista vaihdantaa sponsorin ja sponsoroitavan kesken. Tässä suhteessa sponsorointi eroaa mm. hyväntekeväisyydestä. Sponsoroinnin avulla sponsoroitava saa tukea ja samalla yhteistyön toinen osapuoli, sponsori, hakee vastiketta omien markkinointiviestinnän tavoitteidensa täyttämiseksi. Lisäksi työn teoriaosuudessa käsitellään mm. sponsoroinnin tavoitteita, kohteita, muotoja sekä sen erityispiirteitä. Viestinnän kohderyhmien segmentoinnin teoriaa käsitellään omana kokonaisuutena. Työssä selvitetään, mitä kohderyhmien segmentoinnilla tarkoitetaan sekä mitkä ovat markkinointiviestinnän segmentoinnin tavoitteet. Lisäksi esitellään segmentointiperusteita, joiden pohjalta kohderyhmät on mahdollista segmentoida. Salibandy urheilulajina on huimassa kasvussa ja on viimeisen kymmenen vuoden aikana harrastajamäärin mitattuna noussut yhdeksi suosituimmista urheilulajeista Suomessa. Työssä määritellään salibandy mahdollisena sponsoroinnin kohteena ja sen markkina-asemaa tulkitaan nelikenttäanalyysin (SWOT) avulla. Tutkimuksen empiirisessa osuudessa tutkitaan salibandya paikan päällä seuraavia henkilöitä ja niihin liitettäviä taustamuuttujia. Tutkimuksen empiirinen aineisto kerättiin kyselylomakkeella vuosina 1999 ja 2000. Tilastolliseen analysointiin saatiin 372 henkilön vastaukset. Tutkimuksen teon kannalta tärkeimpänä lähdeteoksena käytetään Daniel Tuorin (1995) Sponsorin käsikirjaa. Muina tärkeinä lähdekirjoina käytetään Pirjo Vuokon (1993) Markkinointiviestintää, Philip Kotlerin (1986) Markkinoinnin käsikirjaa, Kimmo Lipposen (1999) Sponsoroinnin kontapunktia sekä Leif Åbergin (2000) Viestinnän johtamista.
  • Kettunen, Anni (Helsingfors universitet, 2017)
    The aim of this Master's thesis is to uncover how the the coaches of Tapanilan Erä floorball club support improvement of physical, mental and social objectives of 7 – 12 –years old players. I also examine how Tapanilan erä floorball club's action plan is shown in action and what kind of motivation atmosphere exist in practise. This work is based on my previous bachelor's thesis The realization of pedagogical objectives in the action plans of floorball clubs. My bachelor's thesis has been shown that Tapanilan Erä floorball club has the most mentions of physical, sosioemotional and mental objectives in action plan. My master's thesis is a case study and the analysis is conducted by ethnographic research method. Four coaches took apart to this research. Material was gathered by observing practise and interviewing the coaches after salibandypractices. I also used Tapanilan Erä floorball club's action plan in this master's thesis. Results has been shown that Tapanilan Erä's coaches are supporting players physical improvement. The practises are well organized and effective. Mental and social objectives are known but only few of the coaches used the methods in their practises. The physical objectives of Tapanilan Erä floorball club's action plan are shown in practise. On of the goals of Tapanilan Erä's action plan were cheering and inspiring. Only two of the coaches were showing those goals in their work. The most of the practises contained motivational atmosphere. This work is provided for those sports clubs which want to confirm their role in education, when mentioning emotional skills and social skills.