Browsing by Subject "vaate"

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  • Halonen, Johanna (Helsingin yliopisto, 2020)
    The main goal of this study was to find out what the sewing process of a garment is like and what the challenges of such a process are. Not much research has been done on sewing and it’s difficult to find out information about cognitive processes of the sewing process. Sewing is described as a hobby with several different meanings. It can be a way to relax or to enjoy life. In this study there is an interest in the working methods of the sewers, the impact of previous experience on work, the critical points of work and problem-solving processes, and the usability of the guide. The research method used in the study was the thinking aloud method in which subjects are asked to speak all their thoughts aloud throughout the experiment. Through the verbalization of thoughts, information is obtained about the subjects' cognitive processes and the content of the working memory. Three subjects participated in the study. In the experiment, the subjects had to make a dress that suits them according to Suuri Käsityö -lehti 8/2019. The material of the study was thinking aloud protocols, video material and dresses which subjects were made in the study. The most common challenges in the sewing process were related to controlling the use of the seamstress and knowing the concepts. All subjects used different seam solutions in their work, although they had the same instruction in their use. The basic principle in the work was that the more familiar the work phase was, the less instruction was used to support the work and the more one's own skills were applied in the work. Not only were the sewing instructions used to support the work, but also the picture attached to the instructions and the general instructions page of the magazine. It can be stated that the guide was adequate and covers all work steps to the extent necessary.
  • Mäkelä, Emma (Helsingfors universitet, 2014)
    The study was conducted in 2013 and consists of diaries and interviews. A total of nine informants kept a diary for 12 months, in which they wrote all clothing and footwear purchases, prices, places of the purchase and the reasons of the purchase. Afterwards informants were interviewed by a stimulated recall method with help of diaries. The data of this study consists of informants' diaries and one-to-one interviews. Informants' purchases are presented in a tabular form by numbers of purchased pieces, separating impulse, demand-driven and discount purchases. The purpose of the diaries in this study was to find out what was purchased during one year, why and how much informants used money to buy clothing, and finally compare the results with similar studies of Statistics Finland. The most interesting finding was the average price of clothing, which varied between informants quite a lot. Informants made more impulse than demand-driven purchases, but most of the purchases were made on discount. Informants left un-recognized, whether the reason of a purchase was impulse or demand-driven if the product was on discount. However, with the notes of the diaries one can conclude that the discount purchases were often impulse purchases, which increases the percentage of impulse buying much larger. The aim of the interviews was to find out what is the criteria for successful purchase and how would a piece of clothing domesticate well. A transaction is an interesting subject of research, because buying combines both need and feeling. Purchase gives a short-term positive emotional feeling, which doesn't effect on the domestication of clothing. Product affection varies with personalities. Some appreciate the appearance of clothing and it is the most important criteria of buying. Others appreciate the quality or comfort. In this study, ease, versatility and quality were the most important factors increasing product affection.
  • Granström, Tiina (Helsingfors universitet, 2015)
    In this study I define quality of clothing and analyze how clothing companies tell about quality of their products to their customers. In the first part of the study I concentrate to clear up what quality in the context of clothing means. This part is based on scientific research. I have studied many theories of quality and on this study the most important ones are Garvin's (1989) and Lillrank's (1998) theories which I apply to the context of clothes. This study covers the quality of clothes from point of view of both consumers and companies. In the later part of the study I survey the quality communication of five well-known clothing companies. I collected the data from the companies' websites that are available to anyone. I used Atlas.ti-program to for analyzing the collected data. Five categories of quality formed the framework of content analysis. Quality is a multidimensional concept that is difficult to define as it is tightly related to the context. Subjectivity is also very characteristic to quality. The quality of clothing, as well as any product's quality, can be seen from five different angles. They are value-based, consumer-based, manufacturing-based, system-based and transcendent quality. Companies highlight all these categories on their web-sites. The data of the study presented also a new category of quality that I call quality experience. All companies concentrate mostly on telling about system-based quality of their products. Although many studies suggest that the manufacturing-based quality is the most important viewpoint to companies, my study doesn't support that outlook. For consumers, it is difficult to evaluate the quality of clothes. Therefor they evaluate mostly the aesthetic features of clothing. Companies provide quite much information of their products' quality. The information might be helpful for consumers but it should be evaluated critically