Browsing by Subject "veganism"

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  • Katila, Anni-Sofia (Helsingin yliopisto, 2020)
    Meat consumption in the world is increasing, which has significant negative effects on the ongoing climate change. There is a need to make people change their diets towards more plant-based. One of the problems is that there is a negative atmosphere around veganism and vegans that prevents the change. In order to get people more plant-based, that negative atmosphere around veganism and vegans should be reduced. The aim of this study is to find out what kind of arguments are used against veganism and vegans, and what rhetorical strategies are used in these arguments. Previous studies have shown that there is still a strong belief that meat is a necessary part of the diet to keep one healthy. Studies also show, that the reason people do not change their diets can be attitudinal, for example that people think they are meant to eat meat, or practical, for example that there is not enough information available. The material for this study is from the Finnish online discussion forum Suomi24 and consists of messages that are against veganism and vegans. The Suomi24 data was retrieved from the KORP interface, where it was possible to search messages related to veganism. There is no information about the people behind the messages, because they are anonymous on the forum. The material was analysed with content analysis and strengthened with rhetorical analysis. Categorization was part of the analysis and categories were coded to the material in the Atlas.ti program. As a result, there were seven main categories and 28 sub-categories under two parent categories. The most common arguments against veganism and vegans were related to health, vegans as individuals and how vegans act. The most commonly used rhetorical strategies were factual argumentation, categorization, extreme expression and taking distance from one’s own interests. As a conclusion, to be able to increase plant-based food in people’s diets, more available information is needed, and positive encouragement without incrimination to build up an attractive atmosphere around veganism and vegans.
  • Komulainen, Riitta (Helsingin yliopisto, 2020)
    This thesis examines intersections of far right ideologies and veganism and vegetarianism (hereby called veg*nism), on Finnish anti-immigration online discussion forum, Hommaforum. The research material consists of six threads from the forum that focus on plant-based eating in Finnish contexts. Drawing from the fields of the critical study of men and masculinities, vegan ecofeminism, and affect theory, the analysis discusses themes that emerge from these threads, such as bioessentialism, fear of feminization, and negotiations of masculinity. The study discusses the history of the far right in Finland, from nationalistic movements to right-wing populist parties (RPPs) as well as contemporary far right movements outside of parlamentarism. The study also delves into the history of vegetarianism and veganism. As veganism is an ideology as well as a diet, the study maps out the history of the animal rights movement in Finland, as well as charts the difference between animal welfarism, the animal rights movement, and the animal liberation movement. The interconnectedness of far right ideology and plant-based eating is also discussed. The topic of the research is analysed thematically with Sara Ahmed’s affect theory and theorization of sticky concepts, Michaela DeSoucey’s concept of gastronationalism, and Diana Mulinari’s and Anders Neergard’s concept of caring racism. Utilizing these, the thesis maps out how a sticky figure of the lady in the flowery hat is constructed on the forum, and how this sticky figure haunts online discussions of the far right, and how some behaviors relating to food and eating are constructed as Finnish while others are constructed as not belonging in Finnish culture. Plant-based eating has been historically viewed as feminine in an effort to justify the colonializing of countries where it has been historically more prominent. The study analyzes how these arguments that plant-based eating is feminine are still represented in online discussions of the far right. The far right positions itself as the voice of reason, coolly rational, and ideas of caring for animal suffering is constructed to be emotional and soft. On the other hand, proveg*n arguments were also to be found on the forum. The study analyzes how the seemingly contradicting views of the far right and veg*nism coexist on the far right online discussion forum, Hommaforum.