Browsing by Subject "De Certeau"

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  • Suominen, Kimmo; Mantere, Saku (Hanken School of Economics, 2014-05-22)
    Although the managerial profession is subjugated by the discipline of strategic manage-ment, managers are not completely subordinate to it. Instead, they are able to use the in-stitutionalized discourse of strategic management, which is not their own product, in nov-el and creative ways. In this paper, we focus on the tactics that managers, as central strat-egy practitioners, use to consume strategy. Drawing on the work of the late Michel de Certeau as a theoretical lens, we conduct an empirical analysis of discourse, produced by 36 managers operating in three case organizations. This analysis allows us to elaborate on three different tactics of strategy consumption: instrumental, playful and intimate. The results capture the reciprocal dynamics between the micro and macro-levels of strategy discourse, that is, between strategic management as an institutional body of knowledge and the discursive practice of individual managers.