Browsing by Subject "PREM2018_01"

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  • Helkkula, Anu; Kowalkowski, Christian; Tronvoll, Bård (2018-01-01)
    Service innovation is a key source of competitive differentiation across firms and markets. Despite growing attention from practitioners and academics alike, systematic scholarly inquiry into service innovation’s diverse theoretical foundations has to date been limited. This article explores different approaches to service innovation and proposes a typology of four archetypes, each informed by a distinct theoretical perspective and by different underlying assumptions. Process-based and output-based archetypes focus on value-adding phases and output value, respectively. Experiential and systemic archetypes have attracted less attention but become central for firms seeking to cocreate phenomenologically determined value within the service ecosystem. The article also contributes to service innovation research and practice by bringing together the existing archetypes, which were previously treated separately. Juxtaposing these archetypes and emphasizing value and value cocreation, the article proposes an integrative view of how novel value cocreation can be enhanced in service innovations. Finally, we develop an agenda for future research, encouraging researchers and managers to plan service innovations systematically, deploying each archetype in value cocreation, and combining them within an integrative approach.
  • Korkeamäki, Timo; Sihvonen, Jukka; Vähämaa, Sami (2018)
    We propose a novel approach to comparing publications across business disciplines. Specifically, we aim to provide an objective method for evaluating the interdisciplinary value of publications based on intradisciplinary author rankings. Using publication data from the leading journals in accounting, economics, finance, management, and marketing, we first construct intradisciplinary author rankings and then utilize these rankings to estimate the marginal effect of an additional publication on the individual's ranking within her own discipline. Based on the implied effort required to improve an individual's intradisciplinary ranking, we infer interdisciplinary “exchange rates” to evaluate the value of top-tier publications across disciplines. Our estimates indicate that the value of a single single-authored publication in a top-ranked journal is highest in accounting and lowest in marketing. We confirm the validity of our “exchange rate” approach by constructing an interdisciplinary author ranking in which authors from different disciplines are uniformly distributed across the ranking list.
  • Virtanen, Henrik; Björk, Peter; Sjöström, Elin (2017-08-15)
    Purpose – The purpose of this paper is to analyse the deliberate social media marketing practices of a start-up company. The study aims to measure the effects of these practices (i.e. following potential customers and liking and commenting on their posts on Instagram) on creating and increasing awareness of the company’s business and gaining followers for the company’s Instagram account. Design/methodology/approach – The research is exploratory in nature and adopts an approach similar to that of action research. The research was enabled and facilitated by collaboration between the researchers and a company representative. The company offers an application for young mothers. Findings – The model developed in this study identifies the effects of the practice of endorsing and interacting with customers for marketing purposes. It points out following as a first-order practice that small- and medium-sized enterprises (SMEs) can employ to gain followers instantly on Instagram. Research limitations/implications – The method used limits the generalisability of the findings. However, the findings offer preliminary insights for future studies on Instagram marketing in SMEs. Practical implications – Companies can attain success in social media marketing by actively engaging with customers and potential customers on various social media platforms. Originality/value – There is a paucity of research focussing on Instagram marketing in SMEs. The model in this study contributes to theory on Instagram marketing and offers a framework that can help managers plan Instagram marketing strategies.
  • Morschheuser, Benedikt; Hassan, Lobna; Werder, Karl; Hamari, Juho (2017-10-28)
    Context Since its inception around 2010, gamification has become one of the top technology and software trends. However, gamification has also been regarded as one of the most challenging areas of software engineering. Beyond traditional software design requirements, designing gamification requires the command of disciplines such as (motivational/behavioral) psychology, game design, and narratology, making the development of gamified software a challenge for traditional software developers. Gamification software inhabits a finely tuned niche of software engineering that seeks for both high functionality and engagement; beyond technical flawlessness, gamification has to motivate and affect users. Consequently, it has also been projected that most gamified software is doomed to fail. Objective This paper seeks to advance the understanding of designing gamification and to provide a comprehensive method for developing gamified software. Method We approach the research problem via a design science research approach; firstly, by synthesizing the current body of literature on gamification design methods and by interviewing 25 gamification experts, producing a comprehensive list of design principles for developing gamified software. Secondly, and more importantly, we develop a detailed method for engineering of gamified software based on the gathered knowledge and design principles. Finally, we conduct an evaluation of the artifacts via interviews of ten gamification experts and implementation of the engineering method in a gamification project. Results As results of the study, we present the method and key design principles for engineering gamified software. Based on the empirical and expert evaluation, the developed method was deemed as comprehensive, implementable, complete, and useful. We deliver a comprehensive overview of gamification guidelines and shed novel insights into the nature of gamification development and design discourse. Conclusion This paper takes first steps towards a comprehensive method for gamified software engineering.
  • van Gelderen, Marco; Kautonen, Teemu; Wincent, Joakim; Biniari, Marina (2018)
    Prior studies find sizable gaps between entrepreneurial intentions and subsequent actions. We extend models of entrepreneurial intentions by drawing on action phase theory to better understand how entrepreneurial intentions translate into actions. Our study focuses on the effects of implementation intentions on taking entrepreneurial action. The analysis uses two waves of survey data on 422 individuals, from the Swedish general population, who had an explicit interest in starting a business and who reported on their actions 6 months later. We test and find support for a moderated mediation model in which implementation intentions mediate the effects of goal intentions on taking entrepreneurial action. We further find the mediated effect to be even stronger for those confirming a strong intention to start a new business. We provide an in-depth discussion of the concept of implementation intention and an extensive research agenda.
  • Délèze, Frédéric; Korkeamäki, Timo (2018-06-01)
    In comparison to bank financing, public debt market may allow firms to more readily match maturity and risk structures between their assets and liabilities. We test whether new issuers on the European corporate bond markets experience a change in their interest rate sensitivity upon their bond issuance. We find that stock returns have become significantly less sensitive to interest rate fluctuations for firms that enter the publicly traded bond market. Our findings support the notion that firms manage their interest rate risk with new debt issues.
  • Törnroos, Maria; Elovainio, Marko; Hintsa, Taina; Hintsanen, Mirka; Pulkki-Råback, Laura; Jokela, Markus; Lehtimäki, Terho; Raitakari, Olli T.; Keltikangas-Järvinen, Liisa (2018-01-04)
  • Heinonen, Kristina (2017)
    The current service landscape is increasingly dynamic, and consumers’ engagement in market-related behavior is constantly changing. Developments in technology further influence this continuous dynamism. Therefore, it is important to understand the factors that may cause different engagement valence, especially as only some consumers actively engage in online platforms. This paper characterizes factors that positively and negatively influence consumer engagement and suggests theoretical and managerial implications for the different factors that determine consumer engagement. This paper conceptualizes factors that influence consumer engagement based on their characteristics (behavioral, emotional, and cognitive) and the type of influence (positive or negative). The study uses customer-dominant logic of service, which focuses on emancipated customers and idiosyncratic customer logic, rather than on provider-orchestrated customer experiences of brands, firms, or offerings. An abductive research approach is used to qualitatively explore consumer engagement in the context of online interest communities. The study identifies the behavioral, emotional, and cognitive factors that positively and negatively determine consumer engagement in the context of online interest communities. Through the focus on customer logic, the study provides a detailed and nuanced view of factors that influence consumer engagement. Future research is needed to explore how this framework can be applied to other online communities and different service contexts. The paper provides insights into the presence of an interest area in consumers’ lives. The study indicates how firms may be involved in consumers’ lives and how firms may create successful customer relationships based on consumer engagement. This study enhances previous research in four ways: 1) by characterizing factors that determine engagement, paying particular attention to its negatively valenced factors and examining the interplay of the factors that positively and negatively influence engagement, 2) by describing consumers’ connection to the interest area instead of positioning the brand as the link between the consumers and the provider, and 3) by discussing the theoretical and practical challenges associated with understanding and managing consumer engagement.
  • Gillanders, Robert; Neselevska, Olga (2017-08-21)
    Using Afrobarometer data, we show that experiencing bribery in the course of one's interactions with the public sector lowers one's trust in big private corporations, small businesses and local traders. As trust in market institutions is vital to the efficient functioning of an economy, our findings point to a previously unknown and potentially substantial cost of corruption. This relationship is evident even when we control for perceptions of corruption. Our findings are not driven by corruption lowering interpersonal trust. Having to pay a bribe for household services is the corrupt interaction most strongly associated with the decline in private sector trust.
  • Heinonen, Kristina; Strandvik, Tore (2017-09-15)
    Technology developments have transformed the business landscape by accelerating connectivity, transparency and unpredictability. We argue that the most dramatic consequence is not the possibilities created for companies but rather the challenges that emerge as a result of customer behaviour undergoing fundamental changes. Technology transformation has paved the way for empowered customers who are increasingly influencing businesses and markets, and the challenge for practitioners and researchers alike is to make sense of the role of these customers in such business environments. These developments have yielded a need to revise companies’ business models and to innovate new offerings. In scholarly research on marketing, this need has become evident and, beyond suggesting new concepts, completely new marketing management perspectives have been proposed, and each has its own core assumptions and focus. Broader views have emerged, and these stress the applicability of these perspectives not only to the top-level management of businesses but also to any non-commercial organisation. In this article, we reflect on the customer-dominant logic (CDL) of marketing, which stresses the customer's primary role in business. As such, CDL differs from approaches that focus on the provider's perspective. The CDL approach is an expression of the research ideals and goals that are based on the Nordic School of Service Management. We argue that CDL is well aligned with emerging challenges in most markets, both established and nascent, and that it is more managerially relevant than many other perspectives. This is also in line with the recent calls for a soul of relevance for European management research (Chia, 2014; Hernes, 2014).
  • Sthapit, Erose; Björk, Peter (2017-07-18)
    For some tourists, shopping is a “must-do” activity, and many tourists’ purchases can be classified as souvenirs. This study employs a grounded theory approach to explore the central elements of souvenirs that help tourists reminisce about their holiday experiences and encourage their intentions to revisit a place. Based on semi-structured interviews with visitors to Rovaniemi, Finland, from 14 different nationalities, uniqueness, usability and functionality emerged as central elements that prolonged memorability of the travel experience and encouraged revisit intention. This research contradicts studies indicating that a lack of authenticity is an attraction when buying souvenirs and that tourists purchase “genuine counterfeit products” while on holiday due to their lower prices. The managerial implications of this study are that tourism service providers who sell souvenirs in similar contexts should invest more resources on offering objects that represent uniqueness and on local food products and clothes, as well as kitchenware, which represent usability and functionality.
  • Hall, Matthew; Hearn, Jeff (2018)
    Revenge pornography (hereafter, revenge porn) is the online, sometimes offline, non-consensual distribution, or sharing, of explicit images of someone else by ex-partners, partners, others, or hackers seeking revenge or entertainment – also referred to as non-consensual pornography. The vast majority of revenge porn is committed by men on women ex-partners. In this paper we discursively analyze men’s electronic texts accompanying their posting of explicit images on arguably the most popular revenge porn specific website MyEx.com. Situating our analysis as a contemporary form of online gendered violence and abuse, we show the complex ways in which manhood acts are invoked by men to account for their practices. The impacts on victims/survivors and possible interventions are also discussed.
  • Parida, Vinit; George, Nerine Mary; Wincent, Joakim (2018)
    Both the strategic management and entrepreneurship literatures provide limited guidance on strategic diagnosis in the commercialization stage when the information processing structures of ventures are gestating. This study focuses on how founders engage in strategic diagnosis in lower development stages of venture information processing structures. A procedure using archival sales data from 90 entrepreneurs who founded their firms in 2012, serves to assess sales achievement in the first three years of the venture. Using logistic regression with robust standard errors for the analysis, this study shows that more developed information processing structures increase the likelihood of realizing sales. Labeling strategic challenges as controllable instead of uncontrollable or as lower positive-gain increases the likelihood of sales after founding.
  • Maury, Benjamin (2018-03)
    This paper explores how variables measuring firms' sustainable competitive advantages influence profitability persistence. Using a large sample of firms from MSCI 23 developed countries during 1985-2013, I find that an index of economic rents (such as size and market share) significantly reduce profit mean reversion, whereas traditional barriers-to-entry measures do not lower mean reversion. Higher previous long-term performance and sustained market share are associated with lower future mean reversion in profitability. Outcomes dominated sources of advantages, although both were useful in predicting future profitability persistence.
  • Aspara, Jaakko; Klein, Jan F.; Luo, Xueming; Tikkanen, Henrikki (2017-11-09)
    We conduct a systematic exploratory investigation of the effects of firms’ existing service productivity on the success of their new service innovations. Although previous research extensively addresses service productivity and service innovation, this is the first empirical study that bridges the gap between these two research streams and examines the links between the two concepts. Based on a comprehensive data set of new service introductions in a financial services market over a 14-year period, we empirically explore the relationship between a firm’s existing service productivity and the firm’s success in introducing new services to the market. The results unveil a fundamental service productivity-service innovation dilemma: Being productive in existing services increases a firm’s willingness to innovate new services proactively but decreases the firm’s capabilities of bringing these services to the market successfully. We provide specific insights into the mechanism underlying the complex relationship between a firm’s productivity in existing services, its innovation proactivity, and its service innovation success. For managers, we not only unpack and elucidate this dilemma but also demonstrate that a focused customer scope and growth market conditions may enable firms to mitigate the dilemma and successfully pursue service productivity and service innovation simultaneously.
  • Aspara, Jaakko; Wittkowski, Kristina; Luo, Xueming (2018)
    Decisions related to marriage and divorce are key life events for individuals. In the present research, we provide large-scale evidence of the role of individual intelligence in marriage and divorce behavior, controlling for tangible resources such as income and social status symbols. We find that male individuals' intelligence score at early adulthood has a positive relationship with their subsequent likelihood to get married, in a sample of 120,290 males. Intelligence also predicts continued marriage (non-divorce) in a separate sample of 68,150 married males. The relatively easier-to-perceive verbal intelligence predicts the likelihood of getting married (bivariate correlation r = 0.07) slightly better than the harder-to-observe numeric (r = 0.06) and logical intelligence (r = 0.05). The likelihood to stay married is predicted to an equal extent by verbal, numeric, and logical intelligence (r ≈ 0.05). A series of regression models confirms the direct effect of residualized intelligence on marriage behavior over and above its indirect effect through income, social status, and other control variables. These findings provide empirical evidence for the notion of evolutionary psychology that human intelligence, as an intangible fitness indicator, directly influences mating prospects, rather than merely exerting its influence through the tangible resources of income and social status.