Browsing by Subject "framing"

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  • Frig, Meri-Maaria (Hanken School of Economics, 2021-08-04)
    This doctoral thesis examines how social actors, which invest in discourse about the business-sustainability relationship, frame and present sustainability in their public communication. Past studies have examined the framing and presentation of business sustainability and corporate responsibility primarily in newspapers. Recent studies have found that media accentuate ambiguity and polyphony of voices about these topics. However, as the boundaries between strategic communication and journalism are blurring, it is important to understand the variety of ways media and communication construct social and cultural change. This dissertation reports on three empirical studies that examine the framing and presentation of business sustainability in five different owned media publications that are expected to promote sustainability in a business context. Based on a content and textual analysis, the studies examine media and content producers as intermediaries that evaluate, valorize, and negotiate the worth of particular forms of business sustainability. The results of the studies show that the examined intermediaries, each frame business sustainability in specific and strategic ways, with polished accounts and coherent narratives, which are co-constituted by social actors with aligned values and purposes. The thesis extends research on processes of sensemaking and sensegiving in business sustainability communication (including corporate social responsibility communication). The thesis contributes to this strand of research by showing that intermediaries that actively advocate some forms of sustainable business conduct blur the boundaries between previously identified communication tasks. Typical to information intermediaries, they inform stakeholders and audiences about the social and environmental impacts of business activities and present various solutions to common sustainability problems. They also actively involve stakeholders that engage positively with the authors and can add authority and credibility to the voiced claims. The three empirical studies show how social actors also guide their audiences to adopt sustainability-related practices and discourses. For example, firms are expected to serve as public ambassadors and to create public symbols of sustainability. Without a credible media accountability mechanism, speakers can also leave out important questions and information about business sustainability or corporate responsibility. Transparency and trustworthiness can be improved in all communication tasks by adhering to guidelines for responsible journalism.
  • Granqvist, Nina; Laurila, Juha (Hanken School of Economics, 2012-10-24)
    Research in the sociology of science has increasingly begun to acknowledge the role that external influences play in shaping the boundaries and content of science. However, a scarce understanding still prevails with regard to the role of peripheral, popular movements in the emergence of scientific fields, and of professional fields in general. Through their attention to boundary work, scientific fields also provide a fruitful, yet neglected context to study how actors engage in efforts to alter frames in order to adjust and negotiate community boundaries. This qualitative study of the emergence of the US nanotechnology field from 1986 to 2005 makes several contributions to knowledge about these issues. First, our study shows that peripheral, popular movements open up avenues for scientific fields by generating understanding and receptivity for novel ideas through story-telling, which gives rise to their cultural embeddedness. Second, we find that by capitalizing on such culturally embedded concepts, scientists make science particularly vulnerable to external interventions, limiting the effect of boundary work. Third, the study shows how usually persistent hierarchies between communities are tested, challenged, and reproduced in an emerging professional field. The study therefore provides understanding on how actors in the key communities are able to use framing to negotiate their positions and community boundaries within a complex, emergent field.
  • Chatterjee, Ira (Hanken School of Economics, 2022-04-05)
    This dissertation emphasizes the social value creation mission of social entrepreneurship, and redirects attention to the pivotal role of social entrepreneurs in tackling grand challenges and resolving societal problems, such as that of gender inequality. Recognizing the urgency of empowering women, this dissertation focuses on social entrepreneurship programs aimed at encouraging women’s entrepreneurship. While previous studies have explored macro level structures and policies related to social change initiatives, this study foregrounds the lived experiences and voices of women entrepreneurs, and examines the drivers and outcomes of initiatives at the micro level. This dissertation comprises three articles that address different stages of the social change process. Article 1 considers the interpretation of the issue from the perspective of the individual embedded in the community. Drawing on the literature on social movements and framing, this conceptual article asks, how do social entrepreneurs frame social change, secure community support, and motivate action? Article 2 explores ways of shifting values in a manner that is non-violent and sensitive to the local culture. Accordingly, the research questions are, how do social enterprises work with and around entrenched cultural values to create positive social change? How can practices shift values without alienating members? Article 3 attempts to understand the effects of social change at the individual level and asks the question, how does entrepreneurship training and venture creation impact the well-being of women entrepreneurs at the BOP? In accordance with the inductive nature of the research and the aim of uncovering strategies and tactics, an inductive, qualitative method was adopted. While article 1 is a conceptual analysis, articles 2 and 3 use the qualitative case study method. Taken together, the three articles in this dissertation. Taken together, the three articles in this dissertation offer creative approaches for social entrepreneurs tackling grand challenges at the community level. The articles reveal strategies of: (1) framing issues in ways that appeal to both emotions and cognitions, thereby garnering commitment for social change; (2) introducing value-laden practices to subtly reorient and augment values; and (3) developing the psychological capacity of women entrepreneurs and supporting their personal well-being needs. Advocating for a more holistic view of social change processes, this dissertation shows that incremental changes and local solutions bode well for scalable and sustainable change efforts, and tend to be less disruptive and violent than radical changes.
  • Cornelissen, Joep P.; Mantere, Saku; Vaara, Eero (Hanken School of Economics, 2013-11-07)
    In this article, we seek to understand how individuals, as part of a collective, commit themselves to a single, and possibly erroneous, frame, as a basis for sensemaking and coordinated actions. Using real-time data from an anti-terrorist police operation that led to the accidental shooting of an innocent civilian, we analyze how individual actors framed their circumstances in communication with one another and how this affected their subsequent interpretations and actions as events unfolded. Our analysis reveals, first of all, how the collective commitment to a framing of a civilian as a terrorist suicide bomber was built up and reinforced across episodes of collective sensemaking. Secondly, we elaborate on how the interaction between verbal communication, expressed and felt emotions and material cues led to a contraction of meaning. This contraction stabilized and reinforced the overall framing at the exclusion of alternative interpretations. With our study we extend prior sensemaking research on environmental enactment and the escalation of commitment and elaborate on the role of emotions and materiality as part of sensemaking.