Browsing by Subject "motivation"

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  • Khoreva, Violetta; Wechtler, Heidi (2018)
  • Breckle, Margit; Heyse, Ingo (Svenska handelshögskolan, 2003-09-29)
    In dem vorliegenden Aufsatz wird eine vergleichende Untersuchung eines Deutschkurses (Tyska V: Interkulturelle Themen) an der Schwedischen Wirtschaftsuniversität Helsinki (Hanken) präsentiert, der im Jahr 2002 vollständig virtuell und im Jahr 2003 mit virtuellen Lernphasen und Kontaktunterricht im Wechsel realisiert wurde, wobei sich das virtuelle Kursmaterial jeweils in der Lernumgebung WebCT befand. In der Untersuchung werden die Leistungen, die Kursevaluationen und die Arbeitsstrategien der Studierenden in den beiden Kurskonzepten analysiert und miteinander verglichen. In Bezug auf die Leistungen der Studierenden hat sich gezeigt, dass die guten Studierenden in beiden Kurskonzepten gleich gute Ergebnisse erzielen. Die Untersuchung zeigt jedoch, dass der Kontaktunterricht des teils-virtuellen Kurskonzeptes gerade für die schwächeren Studierenden eine wichtige Funktion erfüllt – die schwächeren Studierenden erzielen im Kurskonzept mit Kontaktunterricht deutlich bessere Ergebnisse als die schwächeren Studierenden im ganz virtuellen Kurskonzept. Ein Vergleich der Arbeitsstrategien zeigt, dass die schwächeren Studierenden im Unterschied zu den guten Studierenden deutliche Schwierigkeiten mit dem Zeit- und Materialmanagement haben. Für die Weiterentwicklung des Kurskonzeptes sind zum einen die technischen Rahmenbedingungen zu verbessern, und zum anderen muss der Kontaktunterricht neu überdacht werden, da die Einführung des Themas Arbeitsstrategien in der virtuellen Lernumgebung als eigenständiger Themenbereich dringend notwendig erscheint.
  • Vuoristo, Lotta (Svenska handelshögskolan, 2017-10-17)
    This thesis focuses on customer relationships, a topical issue in contemporary marketing. Contrary to many earlier studies, this study approaches customer relationships from the consumer’s subjective point of view. This perspective is often overlooked in marketing. Yet in order to advance knowledge of customer relationships, an understanding of the subjectivity of motivations is essential. The discoveries are based on an in-depth study of consumers and their customer relationships. A novel combination of the grounded theory method and ethnomethodology was developed in order to conduct the analyses. The theoretical contribution of the thesis is presented in three steps. First, building on self-based theories, a map of multiple selves is constructed. Second, drawing on self-congruity theory, the self-relationship (S-R) congruence concept is introduced. This concept serves to explicate the complex ways in which customer relationships are connected to consumers’ lives and to clarify how subjective meanings and motivation emerge. Third, the thesis develops a process view of how consumers make sense of the many customer relationships they have. The research reveals that it is possible to be a customer, and to have a customer relationship, without being in a customer relationship. In other words, a customer relationship can be meaningful to a consumer without reciprocity. A customer relationship can even remain relevant to the consumer after the company no longer exists. These discoveries are inconsistent with what current customer relationship theories prescribe. Overall, the thesis illuminates several aspects of customer relationships that existing theories have thus far neglected. The conclusions not only contribute to theory development in the customer relationship field, but also have implications for companies that wish to improve relationships with their customers.
  • Hassan, Lobna (Hanken School of Economics, 2018-10-17)
    For a long time, information systems have been designed to provide organizational utility, efficiency, and cost reduction. As technological advancement took place, information systems grew to further facilitate personal productivity and entertainment. Out of modern systems, games have an extraordinary reach in modern society. That reach eventually became too significant to ignore without systematic study. While many individuals recognize the value of and need for hard work in life, many—perhaps all—do not wish to live in a universe of pure work or passive engagement with their life’s activities. In that light, scholars began investigating game design as a means to attain enjoyment and motivation in mundane life activities, giving birth to the gamification movement as we know it today. As a design and research stream, gamification refers to the design of systems, services, and processes to provide “gameful” experiences—psychological experiences, similar to those provided by games—to positively influence engagement with mundane life activities. While the user benefits reported from implementing gamification showcase its potentially positive impact, the understanding of how to design gamification is still in its infancy. Some gamification designs may be suitable to some users or in certain contexts, but the same designs may not have the same results for different users or in different contexts. Furthermore, current methods to design gamification have been developed in isolation, each reinventing the wheel, and hence struggle to provide comprehensive guidance for the gamification design process. This dissertation employs the goal-setting theory, showcasing how gamification design can suit the preferences of different users. The dissertation additionally investigates contextualized gamification design by employing the deliberation theory and researching design for collective, group engagement such as is seen in the context of civic engagement. Finally, the dissertation contributes a holistic gamification design method that incorporates the design knowledge currently gathered in the gamification fields, as well as lessons learned from the failure of gamification projects. The contributions complement each other and provide a multi-dimensional gamification design knowledge on how gamification should be designed. While this dissertation has theoretically and practically contributed to the knowledge on gamification design, there is more to be researched before gamification design can come close to being perfect. The journey to gamify is merely commencing. Not only is this pursuit of how to gamify essential to understand a phenomenon and the human behavior around it, but it is also essential to create a gameful reality, one not of pure work but of enjoyment, motivation, persistence and flow.
  • Sthapit, Erose; Björk, Peter; Piramanayagam, Senthilkumaran (2021-08-09)
    Purpose: This study aims to explore non-Muslim tourists’ general halal food preferences, motivations for tasting halal food during their recent trips, positive and negative emotions and memorable dimensions associated with their recent halal food experiences after returning from holiday. Design/methodology/approach: Data were collected using the authors’ personal networks and Amazon Mechanical Turk (MTurk) using a questionnaire. An email containing a link to the questionnaire was sent to the authors’ personal networks and posted on MTurk in January 2021. Findings: Of the 311 non-Muslim respondents, more than half considered themselves as food neophiliacs and considered halal food experiences as imperative whilst travelling. However, tasting halal food was not a major travel motivation. Novelty and taste were the two main motivations for tasting halal food whilst at a tourism destination. Emotions elicited by halal food experiences focussed on “joy” and “love”. The proposed conceptual framework for memorable halal food experiences comprises several dimensions: taste, spending time with family and friends, novelty, quality and safety, hospitality, ambience (setting/servicescape) and experiencing others’ culture through food. Originality/value: This is one of the first studies to explore non-Muslim tourists’ motives, emotions and memorable dimensions of halal food experiences.
  • Stroe, Ioana Silvia (Svenska handelshögskolan, 2017-05-26)
    This work is motivated by the desire to gain a deep understanding of affective experiences of entrepreneurs and their outcomes, in theory and practice. Specifically, the aim of this dissertation is to reframe the conceptualization of passion in entrepreneurship. It does so by uncovering the functioning mechanism through which passion exerts its influence in entrepreneurship as well as by considering the dualistic nature of the passion experience in entrepreneurship. As a whole, this work is guided by a general research question: does passion play a role in the new venture emergence process and if so, how does passion influence the new venture emergence process? The thesis addresses this question through a systematic literature review and three empirical studies. The systematic literature review (Paper I) updates the current state of passion research in entrepreneurship, uncovering thereby yet unanswered questions and research gaps, and thereby informing the following papers of this dissertation. The following three papers look at determinants that influence passion (Paper II) and at passion’s cognitive and motivational outcomes (Paper III and Paper IV). Methodologically, this work combines quantitative research (a longitudinal study and a quasi-experimental cross-sectional study) with mixed methods research designs such as qualitative comparative analysis (based on a cross-sectional study). As a whole, the four papers offer a better understanding of passion in nascent entrepreneurship. First, this dissertation demonstrates that passion can influence, but also be influenced by cognition, and clarifies the important two-way interactions between passion and cognition. Moreover, it furthers our understanding of the dynamic relations between affective and cognitive processes involved in new venture emergence. Second, in theoretically and empirically examining two new functions that passion fulfills in the entrepreneurial process—the emotion regulatory function and the decision-making logic coordination function—this dissertation offers additional and complementary explanations for the importance of passion for entrepreneurship. The current work goes over and above previous studies that looked at passion’s outcomes only considering its valence and offers more fine-grained explanations of the mechanisms through which passion exerts its influence on various critical entrepreneurial outcomes. Third, this dissertation extends the scholarly focus from only harmonious passion to both harmonious and obsessive passion, distinguishes the characteristics of these two forms of passion in entrepreneurship, investigates their development and demonstrates that they can have very different effects on the entrepreneurs’ affective, cognitive and motivational functioning. Therefore, it proves that considering passion in only one of its qualities will lead to an incomplete understanding of passion and its outcomes.