Journal Articles and Conference Papers

Recent Submissions

  • Schauman, Sebastian; Heinonen, Kristina; Holmlund, Maria (2021)
    The recent resurgence of the vinyl record and the proliferation of so-called craft and artisanal products offer unique opportunities to observe ongoing shifts in the contemporary consumer’s values and attitudes. In this article, we explore such thought-provoking market developments and their implications by contrasting them with the conventional understanding of markets and consumers. This understanding can lead to marketing myopia as it works from the utility-oriented assumption that what ultimately matters for both the company and the customer is cost efficiency and convenience. Against this backdrop, in this article, we discuss how market developments representing the contemporary consumer’s mindset prove valuable in creating customer insight that highlights aspects often obscured by an exaggerated focus on cost efficiency and convenience. We provide an alternative approach to evaluating markets and consumers that encourages companies to build their customer-centric market strategies around questions of context, authenticity, story, and resonance. This will help them narrow the gap between their market offerings and the actual wants and needs of their customer, and consequently allow them to revitalize their market.
  • Vesa, Mikko (2018-03-15)
    Timbuk3’s 1986 hit ‘The Future ‘s so bright, I gotta wear shades’ is perhaps an odd starting point for a book review in Organization Studies, but its reception marks a curious point; what was intended as a song about an impeding nuclear armageddon was interpreted as an optimistic gradu- ation theme song heralding a cheerful future. And indeed, tangential with the substance of the book at hand, it seems that as societies we enjoy an unstable relationship with our fears; be this the nuclear armageddon of the 1980s, the more contemporary climate warming or the currently strongly resurfacing artificial intelligence debate. Resonating with Bartunek (2018), Leodolter’s Digital Transformation is at first an unlikely volume to find its way into the pages of this journal; it is not seeking a dialogue with what we would consider contemporary anglo-saxonized organiza- tion theory. Instead, it charges between perspectives in a rather cavalier manner and it does not make an amazing eyebrow-furring companion for your choice indulgence on a stormy night. But despite its eclectic allowances the book attempts something quite brave; in a discourse dominated by distinctly aggrandized narratives about the, depending on your preference, soon-to-arrive artifi- cial intelligence dystopia or utopia, Leodolter attempts to guide his pen somewhere between the extremes and examine the question of the digital transformation confronting both the modern organization and its managers with at least a modicum of pragmatism.
  • Vesa, Mikko; Harviainen, J. Tuomas (2018-08-21)
    The domain of work is etched into our minds as a domain of the sombre, the orderly, the very coalface of dull modernity through which our societies prosper. Work also demarcates that which is of value; work itself; from that which is less so; e.g. play. But as the behemoth of global capitalism lurches forward into the 21st century we are witnessing a; be it new or simply renewed; interest in merging work and play. It is this development, labelled gamification, that this dialogue collection of essays explores offering conceptual and critical insights into the possibilities and problems of this attempted merging.
  • Grönroos, Christian (Sage publications, 2019)
    Relationship marketing (RM) has become a prevalent approach to marketing. According to the Nordic School of marketing thought, RM cannot be undertaken within a conventional marketing framework. RM has to break traditional marketing borders and permeate large parts of the organization. It cannot be managed by a separate marketing department. It is a larger thinking that requires cross-functional support within the organization. Based on the promise theory and related management approach, an RM grid, which enables the analysis of a firm's readiness for RM, is developed. It is argued that we need to analyse a firm's readiness for RM by addressing two important questions: 'Does the firm know its customers' processes as well as its own processes?' and '"Does the firm understand what its customers' consider good quality versus what's their own perspective of the quality of its offerings?'
  • Koveshnikov, Alexei; Tienari, Janne; Piekkari, Rebecca (2018-10-20)
    The paper reviews 105 contributions published in journals pertinent to the field of International Business (IB) between 1991 and 2014 and details four main conceptualizations of gender: how women are compared against men, how gender is treated as a control variable and a cultural macro variable, and how gender is 'done' in international organizations. The review reveals that positivist epistemological assumptions dominate the IB field and that the current understanding of gender is limited. To advance the research, the paper develops the notion of MNCs as gendered social spaces and explains why the IB field would benefit from a more nuanced understanding and incorporation of gender relations into its analyses and discussions. The paper outlines theoretical and methodological advances associated with the reconceptualization of MNCs as gendered social spaces.
  • Silvola, Hanna; Vinnari, Eija (2020-09-02)
    Purpose: The purpose of this paper is to enrich extant understanding of the role of both agency and context in the uptake of sustainability assurance. To this end, the authors examine auditors' attempts to promote sustainability assurance and establish it as a practice requiring the professional involvement of auditors. Design/methodology/approach: Applying institutional work (Lawrence and Suddaby, 2006) and institutional logics (Thornton, 2002; Thornton et al., 2012) as the method theories, the authors examine interview data and a variety of documentary evidence collected in Finland, a small society characterized by social and environmental values, beliefs in functioning institutions and public trust in companies behaving responsibly. Findings: With this study, the authors make two main contributions to extant literature. First, the authors illustrate the limits that society-level logics related to corporate social responsibility, together with the undermining or rejected institutional work of other agents, place especially on the political and cultural work undertaken by auditors. Second, the study responds to Power's (2003) call for country-specific studies by exploring a rather unique context, Finland, where societal trust in companies is arguably stronger than in many other countries and this trust appears to affect how actors perceive the need for sustainability assurance. Originality/value: This is one of the few accounting studies that combines institutional logics and institutional work to study the uptake of a management fashion, in this case sustainability assurance.
  • Holmlund, Maria; Kowalkowski, Christian; Biggemann, Sergio (2016)
    Many businesses today recognize the increased significance of service and the transition toward service orientation. Nonetheless, organizational practitioners frequently encounter problems managing this shift and seizing service-related business opportunities. This practical relevance, together with many still-unanswered service research questions, has inspired the preparation of this special section that advances the extant literatures on business services. We finish by providing a research agenda. First, more research is needed on the buyer perspective. Second, researchers need to keep in mind financial issues related to business services. Third, more researchers could tap into management, leadership, and decision-making in business service companies. Finally, sustainability, social responsibility, and environmental considerations are important topics for further exploration.
  • Lundgren-Henriksson, Eva-Lena; Kock, Sören (2016-07-22)
    This study approaches coopetition as a strategic change and aims to bridge the gaps in micro level cognition and strategy by exploring how a coopetitive frame is constructed, as well as how individual level differences in this creation can be explained. The empirical case study findings contribute to existing coopetitive research by showing that individuals differ in their ability to create future accounts of engagement in strategic activities, as well as in modifying established frameworks of competition to fit an emerging coopetitive frame. Based on the case study findings, a model of sensemaking is presented, which indicates the influence of attitudes and expectations over time on the development of a coopetitive frame. Managers that were unable to update their expectations from the past accordingly struggled in their sensemaking, whereas the interpretative process was aided by optimism and high expectations of the future. A key contribution of the empirical study lies in the focus on sensemaking differences that sheds light on the complexities inherent in coopetitive strategizing.
  • Lundgren-Henriksson, Eva-Lena; Kock, Sören (2016-07-29)
    Coopetition in networks implies the existence of simultaneous cooperation and competition between the same actors. As a paradoxical relationship and strategy, coopetition is assumed to entail tensions for individuals. To date, few studies have approached processes at the individual level underlying coopetitive relational and strategy development. In this paper, we apply a sensemaking lens to coopetition in order to unravel how middle managers deal with implementing coopetition, in particular focusing on coping with emotional tensions, and the subsequent effects on strategy and relational development. Based on a case study of coopetition as a strategic change, we offer insights into how managers differently make sense of cooperation, i.e. create a network picture, which emerges in a strategic group. We contribute to network and coopetition research by presenting a framework for understanding changes in coopetitive dynamics as stemming from interrelated cognition, action, and outcomes, at top and middle managerial levels across intra- as well as inter-organizational levels.
  • Koskinen Sandberg, Paula Hannele (2016-10-10)
    This article analyses the intertwining inequalities in wage determination and the gender-neutral legitimacy that pay systems provide by masking these inequalities. Job evaluation and performance-related pay were originally designed for purposes other than promoting equal pay, namely as managerial tools for determining wage levels. Typically, the main objective of a pay system is not to promote equal pay. Still, as a tool for assessing the value of work, job evaluation is regarded as a central method in promoting equal pay. The use of job evaluation is recommended by the European Commission and the International Labour Organization, and often features in gender-equality policy and legislation. In contrast with the status of job evaluation, little research exists on performance-related pay and gender pay equity. The findings show that the wages determined by pay systems reflect gendered cultural valuations of jobs and occupations. Pay systems provide gender-neutral legitimacy for gender-based wage disparities.
  • Kowalkowski, Christian; Gebauer, Heiko; Oliva, Rogelio (2016-11-09)
    Service growth in product firms is one of the most active service research domains and is open to a variety of conceptualizations. This article provides a critical inquiry into the past, present, and future of the research domain. The evolution of the research on service growth is discussed in two phases: (1) setting the boundaries of the research domain, and (2) emergence of the conceptual foundation. We find that while research in this area has a well-established tradition in terms of output, theoretically it is still largely in a ‘nascent’ phase. Next, we highlight the contributions of the papers in this special section, emphasizing their challenges to prevailing assumptions in the research domain. We conclude by identifying, from the contributions to this special section, suggested themes for further research on service growth: the assessment of empirical evidence of the impact of service growth on firm performance, the role of merger & acquisitions in the service growth strategy, the exploration of single/multiple positions along the transition line, the process of adding or removing services, and expanding the context of service growth beyond product manufacturing firms.
  • Shy, Oz; Stenbacka, Rune (2017)
    The paper constructs an overlapping generations model to evaluate how different bank rescue plans affect banks’ risk-taking incentives. For a non-competitive banking industry, we find bailout with tax imposed on the old generation or equity bail-in to be efficient policies in the sense that they implement socially optimal risk-taking. In a competitive banking sector, no-bailout implements the socially-optimal risk-taking. Bailout policies financed by a tax imposed on the young generation always induce excessive risk-taking.
  • Einola, Suvi; Kohtamäki, Marko; Parida, Vinit; Wincent, Joakim (2017)
    To address the increasing relational challenges in international R&D collaboration, the present study develops a framework for understanding retrospective relational sensemaking in R&D offshore relationships. Using a comparative case study methodology, this study analyzes relational data from 56 interviews regarding four R&D offshore relationships between two large Swedish multinational companies and four R&D offshore partners. This study contributes to existing sensemaking theory by constructing a framework for retrospective relational sensemaking, including triggers and the phases of enactment, selection, and retention, to improve relational learning in R&D offshore relationships.
  • Jongsma, Daniël Joseph Wietse (2017)
    Many EU member states have a well-established approach with regard to the use of copyright protected works for the purpose of parody. As a consequence of the CJEU’s Deckmyn decision, in which the Court held that parody is an autonomous concept of EU law and defined that concept, their approach may need to change. This article looks at the criteria developed by various national courts to determine the lawfulness of parodies prior to Deckmyn and at the role these criteria can play after Deckmyn. It will be argued that even though the adaptation right is not explicitly harmonized by the InfoSoc Directive, a parody will in principle constitute a reproduction within the meaning of that directive. In addition, it is submitted that member states are not free to restrict the scope of the harmonized parody exception by imposing requirements not found in the InfoSoc Directive. Consequently, there is very little margin of discretion left for member states with regard to the legal treatment of parodies. Nevertheless, most of the ‘old’ criteria can still play a role when determining the fair balance of rights and interests that, according to the CJEU, needs to be maintained when applying the exception. When taking account of the essential characteristics of a parody, as defined by the CJEU, and the fair balance in an overall assessment, the parody exception can act as a flexible exception allowing a wide array of humorous and critical uses of copyright protected works.
  • Kienzler, Mario; Kowalkowski, Christian (2017)
    This article investigates the development and current state of pricing strategy research by undertaking a content analysis of 515 articles published in leading academic journals between 1995 and 2016. The results suggest several developments in research focus and methodology; recent research has focused more strongly on services and applies more rigorous research designs. The results also indicate a persistent focus on consumer markets and economic theories, as well as an increasing consideration of demand-side respondents, at the expense of supply-side respondents. An important feature of this review is a set of actionable takeaways, with both theoretical and methodological implications for pricing strategy research.
  • Vidgen, Richard; Shaw, Sarah; Grant, David B. (2017)
    The popularity of big data and business analytics has increased tremendously in the last decade and a key challenge for organizations is in understanding how to leverage them to create business value. However, while the literature acknowledges the importance of these topics little work has addressed them from the organization's point of view. This paper investigates the challenges faced by organizational managers seeking to become more data and information-driven in order to create value. Empirical research comprised a mixed methods approach using (1) a Delphi study with practitioners through various forums and (2) interviews with business analytics managers in three case organizations. The case studies reinforced the Delphi findings and highlighted several challenge focal areas: organizations need a clear data and analytics strategy, the right people to effect a data-driven cultural change, and to consider data and information ethics when using data for competitive advantage. Further, becoming data-driven is not merely a technical issue and demands that organizations firstly organize their business analytics departments to comprise business analysts, data scientists, and IT personnel, and secondly align that business analytics capability with their business strategy in order to tackle the analytics challenge in a systemic and joined-up way. As a result, this paper presents a business analytics ecosystem for organizations that contributes to the body of scholarly knowledge by identifying key business areas and functions to address to achieve this transformation.
  • Perks, Helen; Kowalkowski, Christian; Witell, Lars; Gustafsson, Anders (2017)
    The traditional firm and product-centric view of platforms is changing. Platforms are increasingly developed around value that is co-created with a network of actors. In such settings, lead firms shape their environments and develop value platforms through network orchestration. This study examines how lead firms mobilize network relationships to support and build novel value platforms. The research adopts a multiple case study methodology, investigating the development of six value platforms in network settings within Europe. A large-scale interview program over several years was conducted. The findings unravel practices constituting four overarching network orchestration mechanisms in the value platform development context; envisioning, inducing innovativeness, legitimizing, and adjusting. The study explains the relationships and interplay between the orchestration mechanisms and articulates theoretical and managerial contributions.
  • Shepherd, Dean A.; Parida, Vinit; Wincent, Joakim (2017)
  • McElroy, Tucker; Jach, Agnieszka (2017)
    We provide self-normalization for the sample autocorrelations of power GARCH(p,q) processes whose higher moments might be infinite. To validate the studentization, whose goal is to match the growth rate dependent on the index of regular variation of the process, we substantially extend existing weak-convergence results. Since asymptotic distributions are non-pivotal, we construct subsampling-based confidence intervals for the autocorrelations and cross-correlations, which are shown to have satisfactory empirical coverage rates in a simulation study. The methodology is further applied to daily returns of CAC40 and FTSA100 indices and their squares.

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