What is Organizational Strategy? A Language-Based View

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dc.contributor.author Mantere, Saku
dc.date.accessioned 2014-05-22T09:58:24Z
dc.date.available 2014-05-22T09:58:24Z
dc.date.issued 2014-05-22
dc.identifier.uri http://hdl.handle.net/10138/45351
dc.description.abstract Under which conditions does a collective strategy exist among organizational members? Where should a scholar look for one? To offer one way to start solving these puzzles I propose a view of organizational strategy as a language game that governs the use of strategy labels at the level of the organization. Organizational strategy exhibits a division of linguistic labor, where responsibility for key concepts is assigned to particular individuals or organizational functions. Such linguistic experts oversee the proper use and maintenance of strategy language. The language-based view helps to understand linkages between institutional, network, organizational and micro level views on strategy. It also problematizes widely held intuitions regarding the relationship between strategy and organizational outcomes. fi
dc.language.iso en fi
dc.publisher Hanken School of Economics fi
dc.subject strategy fi
dc.subject discourse fi
dc.subject strategy-as-practice fi
dc.subject middle management fi
dc.subject ambiguity fi
dc.subject performance fi
dc.title What is Organizational Strategy? A Language-Based View fi
dc.type Article fi

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