Higher education service quality, student satisfaction and loyalty

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Teeroovengadum , V , Nunkoo , R , Grönroos , C , Kamalanabhan , T J & Keshwar Seebaluck , A 2019 , ' Higher education service quality, student satisfaction and loyalty : Validating the HESQUAL scale and testing an improved structural model ' , Quality Assurance in Education , vol. 27 , no. 4 , pp. 427-445 . https://doi.org/10.1108/QAE-01-2019-0003

Title: Higher education service quality, student satisfaction and loyalty;
Validating the HESQUAL scale and testing an improved structural model
Author: Teeroovengadum, Viraiyan; Nunkoo, Robin; Grönroos, Christian; Kamalanabhan, T.J.; Keshwar Seebaluck, Ashley
Contributor: Hanken School of Economics, Marketing, Helsinki
Belongs to series: Quality Assurance in Education
ISSN: 0968-4883
Abstract: Purpose The purpose of this study is to validate the higher education service quality (HESQUAL) scale using a confirmatory approach and test an improved structural model that predicts student loyalty from image, perceived value, satisfaction and service quality. In addition to validating the HESQUAL scale using a confirmatory approach, two other main limitations in the extant literature are addressed. Design/methodology/approach The model is tested using data collected from 501 students enrolled in different higher education institutions in Mauritius. A two-stage approach to structural equation modeling is used whereby the measurement model is first tested using confirmatory factor analysis and followed by the assessment of the structural model. Findings Importantly, results indicate that student satisfaction is influenced by technical service quality, image and perceived value, but not by functional service quality. Both dimensions of service quality however are significant predictors of image and perceived value. The study uses a comprehensive measure of service quality and demonstrates that it is worthwhile to consider functional service quality as higher-order model and clearly distinguish between functional and technical quality, as both the technical and functional aspects play an important role in shaping students’ perceptions and behaviors. Originality/value First, in the existing literature, service quality has not been considered as a second-order factor model in structural models of student satisfaction and loyalty, thus lacking either precision or parsimony. Second, the transformative quality aspect of higher education has been largely neglected in previous research testing such predictive models. The model delineates service quality into the functional and transformative (technical) aspects and treats functional service quality as a second-order factor comprising nine sub-dimensions.
Date: 2019-10-14
Subject: 512 Business and Management
Loyalty
Perceived value
Service quality
Satisfaction
Image
Higher education
KOTA2019
PREM2019_12
0 - Not open access
1 - Self archived
https://helda.helsinki.fi/dhanken/handle/10227/267392
1- Minst en av författarna har en utländsk affiliation
1- Publicerad utomlands
0- Ingen affiliation med ett företag
AoS: Competition economics and service strategy - Service and customer-oriented management
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