"When your dog matches your decor"

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Syrjälä , H & Norrgrann , A 2019 , "When your dog matches your decor" : Object agency of living and non-living entities in home assemblage . in D Bajde , D Kjeldgaard & R W Belk (eds) , Consumer Culture Theory . Research in Consumer Behavior , vol. 20 , Emerald , Bingley, United Kingdom , pp. 39-54 . https://doi.org/10.1108/S0885-211120190000020006

Title: "When your dog matches your decor";
Object agency of living and non-living entities in home assemblage
Author: Syrjälä, Henna; Norrgrann, Anu
Editor: Bajde, Domen; Kjeldgaard, Dannie; Belk, Russel W.
Contributor: Hanken School of Economics, Marketing, Vaasa
Belongs to series: Research in Consumer Behavior
Belongs to series: Consumer Culture Theory
ISBN: 978-1-78754-286-0
Abstract: Purpose: This chapter examines two rather extreme examples of non-human entities in home assemblage, interior objects, and companion animals, and how their agency appears distributed with human consumers in assembling home. The authors aim at drawing conceptual contrasts and overlappings in how agency expresses itself in these categories of living and non-living entities, highlighting the multifaceted manifestations of object agency. Methodology/Approach: This chapter employs multiple sets of ethnographi-cally inspired data, ranging from ethnographic interviews and an autoethno-graphic diary to three types of (auto-)netnographic data. Findings: The findings showcase oscillation of agency between these three analytic categories (human, non-human living, and non-human non-living), focusing on how it is distributed between two of the entities at a time, within the heterogeneous assemblage of home. Furthermore, the findings show instances in which agency emerges as shared between all three entities. Originality/Value: The contribution of this chapter comes from advancing existing discussion on object agency toward the focus on distributed and shared agency. The research adds to the prevailing discussion by exhibiting how agency oscillates between different types of interacting entities in the assemblage, and in particular, how the two types of non-human entities are agentic. The research demonstrates the variability and interwovenness of non-human and human, living and non-living agency as they appear intertwined in home assemblage.
Date: 2019
Subject: 512 Business and Management
object agency
non-human entity
0 - Not open access
0 - Not self archived
0- Ingen av författarna har en utländsk affiliation
1- Publicerad utomlands
0- Ingen affiliation med ett företag

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