Service action research: review and guidelines

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dc.contributor Hanken School of Economics, Supply Chain Management and Social Responsibility, Helsinki en Elg, Mattias Gremyr, Ida Halldorsson, Arni Wallo, Andreas 2020-01-31T09:18:01Z 2020-01-31T09:18:01Z 2020-01-08
dc.identifier.citation Elg , M , Gremyr , I , Halldorsson , A & Wallo , A 2020 , ' Service action research: review and guidelines ' , Journal of Services Marketing , vol. 34 , no. 1 , pp. 87-99 . en
dc.identifier.issn 0887-6045
dc.identifier.other PURE: 20331139
dc.identifier.other PURE UUID: 000fb005-b76a-4edd-9ee9-ed7a0b521a0d
dc.identifier.other Scopus: 85078944317
dc.description.abstract Purpose – Conducting research that is both practice- and theory-relevant is important for the service research community. Action research can be a fruitful approach for service researchers studying the transformative role of service research and wanting to make contributions to both the research community and to practical development. By exploring the current use of action research in service research, this study aims to make suggestions for enhancing the contribution to theory and practice development and to propose criteria for research quality for action research in service research. Design/methodology/approach – This study builds on a systematic literature review of the use of action research approaches in service research. Findings – The study makes three main contributions. First,it posits that any action research project needs to consider the four elements of problem identification, theorization, creating guiding concepts and intervention. Second, based on these elements mirrored in service action research, it outlines and analyzes three approaches to action research (i.e. theory-enhancing, concept developing and practice-enhancing). Third, it suggests a move from instrumental to a more conceptual relevance of the research and elaborates on the criteria for research quality. Originality/value – This study contributes to the understanding of how action research may be applied for conducting high-quality collaborative research in services and proposes measures to enhance research quality in action research projects focusing services. en
dc.format.extent 13
dc.language.iso eng
dc.relation.ispartof Journal of Services Marketing
dc.rights en
dc.subject 512 Business and Management en
dc.subject Co-creation en
dc.subject Qualitative research en
dc.subject Marketing research en
dc.subject KOTA2020? en
dc.subject PREM2020_02 en
dc.subject 2 - Hybrid open access publication channel en
dc.subject 1 - Self archived en
dc.subject en
dc.subject 1- Minst en av författarna har en utländsk affiliation en
dc.subject 1- Publicerad utomlands en
dc.subject 0- Ingen affiliation med ett företag en
dc.title Service action research: review and guidelines en
dc.type Article
dc.description.version Peer reviewed
dc.type.uri info:eu-repo/semantics/other
dc.type.uri info:eu-repo/semantics/publishedVersion

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