The Strategies of Technology Startups Within and Between Business Ecosystems

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Tukiainen , T , Burström , T & Lindell , M 2019 , ' The Strategies of Technology Startups Within and Between Business Ecosystems ' , Technology Innovation Management Review , vol. 9 , no. 6 , pp. 25-41 . https://doi.org/10.22215/timreview/1247

Title: The Strategies of Technology Startups Within and Between Business Ecosystems
Author: Tukiainen, Taina; Burström, Thommie; Lindell, Martin
Contributor: Hanken School of Economics, Entrepreneurship, Management and Organisation, Helsinki
Hanken School of Economics, Entrepreneurship, Management and Organisation, Helsinki
Belongs to series: Technology Innovation Management Review
ISSN: 1927-0321
Abstract: Technology startups build strategies in order to survive within the framework of business ecosystems. However, the knowledge required to make such strategies effective is scarce. This article poses the question: “How do small technology startups strategize within and between business ecosystems?” Based on an explorative qualitative study, this article defines and presents a dynamic strategic framework of three strategies employed by technology startups. Some startups choose to act within one defined business ecosystem, most startups use a multi-ecosystem strategy to act between and draw benefits from many business ecosystems, and the rest act as ecosystem creators that challenge the logics of existing ecosystems.
Date: 2019-06-26
Subject: 512 Business and Management
Startups
strategy
business ecosystems
entrepreneurship
boundaries
KOTA2019
PREM0000
1 - Open access publication channel
1 - Self archived
https://helda.helsinki.fi/dhanken/handle/10227/299355
0- Ingen av författarna har en utländsk affiliation
1- Publicerad utomlands
0- Ingen affiliation med ett företag
AoHP: Strategic and entrepreneurial praxis
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