How Can Pluralistic Organizations Proceed with Strategic Change?

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Sorsa , V & Vaara , E 2020 , ' How Can Pluralistic Organizations Proceed with Strategic Change? A Processual Account of Rhetorical Contestation, Convergence, and Partial Agreement in a Nordic City Organization ' , Organization Science , vol. 31 , no. 4 , pp. 839-864 . https://doi.org/10.1287/orsc.2019.1332

Title: How Can Pluralistic Organizations Proceed with Strategic Change?;
A Processual Account of Rhetorical Contestation, Convergence, and Partial Agreement in a Nordic City Organization
Author: Sorsa, Virpi; Vaara, Eero
Contributor: Hanken School of Economics, Management and Organisation, Helsinki
Belongs to series: Organization Science
ISSN: 1047-7039
Abstract: This study examines how pluralistic organizations confronting fundamental differences in values can proceed with strategic change. By drawing on a longitudinal case analysis of strategic change in a Nordic city organization, we show how the proponents and challengers play a “rhetorical game” in which they simultaneously promote their own value-based interests and ideas and seek ways to enable change. In particular, we identify a pattern in which the discussion moved from initial contestation through gradual convergence to increasing agreement. In addition, we elaborate on four rhetorical practices used in this rhetorical game: voicing own arguments, appropriation of others’ arguments, consensus argumentation, and collective we argumentation. By so doing, our study contributes to research on strategic change in pluralistic organizations by offering a nuanced account of the use of rhetoric when moving from contestation to convergence and partial agreement. Furthermore, by detailing specific types of rhetorical practices that play a crucial role in strategy making, our study advances research on the role of rhetoric in strategy process and practice research more generally.
Date: 2020-03-12
Subject: 512 Business and Management
change
pluralistic organization
rhetoric
strategic change
strategy
strategy as practice
strategy process
KOTA2020
PREM2020_04
0 - Not open access
1 - Self archived
https://helda.helsinki.fi/dhanken/handle/10227/310324
1- Minst en av författarna har en utländsk affiliation
1- Publicerad utomlands
0- Ingen affiliation med ett företag
AoHP: Strategic and entrepreneurial praxis
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