Testing the brand power of a nation : the impact of ‘made in Korea’ on consumer choice behavior in Nordic market

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https://helda.helsinki.fi/dhanken/handle/10227/322854
Title: Testing the brand power of a nation : the impact of ‘made in Korea’ on consumer choice behavior in Nordic market
Author: Kang, Hyunjee
Contributor: Hanken School of Economics, Department of Marketing, Marketing
Thesis level: Master's thesis
URI: https://helda.helsinki.fi/dhanken/handle/10227/322854
Date: 2020-05-04
Rights: This thesis is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.


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