A Bibliometric Review of Brand and Product Deletion Research: Setting a Research Agenda

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Zhu , Q , Martins , R A , Shah , P & Sarkis , J 2021 , ' A Bibliometric Review of Brand and Product Deletion Research: Setting a Research Agenda ' , IEEE Transactions on Engineering Management , pp. 1-22 . https://doi.org/10.1109/TEM.2021.3055459

Title: A Bibliometric Review of Brand and Product Deletion Research: Setting a Research Agenda
Author: Zhu, Qingyun; Martins, Roberto Antonio; Shah, Purvi; Sarkis, Joseph
Contributor: Hanken School of Economics, HUMLOG Institute, Helsinki
Belongs to series: IEEE Transactions on Engineering Management
ISSN: 0018-9391
Abstract: In order to succeed in today's dynamic and competitive marketplace, it is of paramount importance for firms to manage their brand and product portfolios such that they not only create or acquire new brands/products, manage the existing ones, but also delete the ones that are underperforming. Brand/product deletion is an important but daunting strategic choice for firms. It deserves focused academic research attention, especially theory development, due to the fragmented nature of the literature in this field. This article conducts a comprehensive bibliometric review on relevant publications in the brand/product deletion literature with an aim to provide insights into the field's current intellectual structure and thematic classification of the published studies, and offers avenues for future development of this critical area of strategic brand and product management.
Date: 2021-02-24
Subject: 512 Business and Management
bibliometrics
portfolios
databases
systematics
supply chain management
productivity
history
bibliometric review
brand deletion
intellectual structure
product deletion
service elimination
KOTA2021?
PREM2021_04
0 - Not open access
1 - Self archived
https://helda.helsinki.fi/dhanken/handle/10227/409484
1- Minst en av författarna har en utländsk affiliation
1- Publicerad utomlands
0- Ingen affiliation med ett företag
AoHP: Humanitarian and societal logistics
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