Engaging users in the sharing economy: Individual and collective psychological ownership as antecedents to actor engagement

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Baker , J J , Kearney , T , Laud , G & Holmlund , M 2021 , ' Engaging users in the sharing economy: Individual and collective psychological ownership as antecedents to actor engagement ' , Journal of Service Management , vol. 32 , no. 4 , pp. 483-506 . https://doi.org/10.1108/JOSM-08-2020-0300

Title: Engaging users in the sharing economy: Individual and collective psychological ownership as antecedents to actor engagement
Author: Baker, Jonathan J.; Kearney, Treasa; Laud, Guarangi; Holmlund, Maria
Contributor: Hanken School of Economics, Marketing, Helsinki
Belongs to series: Journal of Service Management
ISSN: 1757-5818
Abstract: Purpose This conceptual study explicates the dynamic, interlinked relationship between two of the most popular theories in marketing today: psychological ownership (PO) and engagement. The study is set in the sharing economy (SE), where platform business success depends on high levels of engagement by users, both individuals and collectives. The study argues individual PO (iPO) acts as the antecedent to engagement within a dyad of brand and user, and collective PO (cPO) as the antecedent to collective engagement by communities of users. Design/methodology/approach This conceptual study synthesizes PO theory and engagement theory to produce a PO–engagement framework. The authors adopt a dual-level perspective encompassing individual- and group-level phenomena in the SE and employ examples from practice to illustrate their arguments. Findings PO acts as the antecedent to the positively valenced disposition and engagement activities of actors in the SE. iPO manifests as engagement within a dyad of brand and user. Outcomes include brand love and contributions to brand reputation and service offerings. Collective PO manifests as engagement within a community or collective. Outcomes include community-oriented peer-to-peer (P2P) sharing for the benefit of others. Originality/value This study offers a dynamic framework of PO and engagement in the SE, the PO–engagement framework. The authors contribute to PO and engagement literature studies in marketing by illustrating how a platform user's attachment to targets in the SE motivates emergence of PO, and how different types of engagement manifest from different types of PO.
Date: 2021-05-10
Subject: 512 Business and Management
sharing economy
individual psychological ownership
collective psychological ownership
customer engagement
actor engagement
collective engagement
platform success
antecendents to engagement
KOTA2021?
PREM2021_05
0 - Not open access
1 - Self archived
https://helda.helsinki.fi/dhanken/handle/10227/414903
1- Minst en av författarna har en utländsk affiliation
1- Publicerad utomlands
0- Ingen affiliation med ett företag
AoS: Competition economics and service strategy - Service and customer-oriented management
SDG 3 - Good Health and Well-being
SDG 8 - Decent Work and Economic Growth
SDG 11 - Sustainable Cities and Communities
SDG 12 - Responsible Consumption and Production
SDG 9 - Industry, Innovation, and Infrastructure
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