A whole new world

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Wesemann , H & Wincent , J 2021 , ' A whole new world : Counterintuitive crowdfunding insights for female founders ' , Journal of Business Venturing Insights , vol. 15 , e00235 . https://doi.org/10.1016/j.jbvi.2021.e00235

Title: A whole new world;
Counterintuitive crowdfunding insights for female founders
Author: Wesemann, Henrik; Wincent, Joakim
Contributor: Hanken School of Economics, Entrepreneurship, Management and Organisation, Helsinki
Belongs to series: Journal of Business Venturing Insights
ISSN: 2352-6734
Abstract: Female entrepreneurs are subjected to stereotypes that make it difficult to secure funding. Crowdfunding challenges many of the causes of this discrimination but we know little about if and how it changes optimal funding strategies for female entrepreneurs. Using a sample of 3191 crowdfunding campaigns by female entrepreneurs, we draw from signaling theory to develop and test a series of counterintuitive conjectures for female crowdfunding success. Our results contradict advice that may be derived from traditional entrepreneurial finance: women in crowdfunding should use their gender as advertising, use more female-centric language, avoid self-promotion, start businesses in male-dominated sectors, and ask for more money. These findings highlight new theoretical mechanisms in crowdfunding and develop recommendations for female entrepreneurs who want to raise funds.
Date: 2021-03-23
Subject: 512 Business and Management
crowdfunding
female entrepreneurship
gender
signaling theory
KOTA2021?
PREM2021_09
2 - Hybrid open access publication channel
1 - Self archived
https://helda.helsinki.fi/dhanken/handle/10227/437710
1- Minst en av författarna har en utländsk affiliation
1- Publicerad utomlands
0- Ingen affiliation med ett företag
AoS: Leading for growth and well-being
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