Impact of Model Type on Advertisement Effectiveness and Body Image : Male Consumer Perspective

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https://helda.helsinki.fi/dhanken/handle/10227/440767
Title: Impact of Model Type on Advertisement Effectiveness and Body Image : Male Consumer Perspective
Author: Erkamo, Linnea
Contributor: Hanken School of Economics, Department of Marketing, Marketing
Thesis level: Master's thesis
URI: https://helda.helsinki.fi/dhanken/handle/10227/440767
Date: 2021-09-06
Rights: This thesis is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.


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