The Politics of Value Creation

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dc.contributor Svenska handelshögskolan, Institutionen för marknadsföring, Marknadsföring sv
dc.contributor Hanken School of Economics, Department of Marketing, Marketing en Laamanen, Mikko 2017-02-01T11:06:14Z 2017-02-01T11:06:14Z 2017-02-01
dc.identifier.isbn 978-952-232-329-3 (printed)
dc.identifier.isbn 978-952-232-330-9 (PDF)
dc.identifier.issn 0424-7256 (printed)
dc.identifier.issn 2242-699X (PDF)
dc.description.abstract The politics of value creation outlined in this dissertation challenges core assumptions of current value creation literature and particularly its service-dominant logic branch. Politics of value creation illustrates the weight that people individually and collectively give to an object or an issue; the social construction of meaning and valuation, its conventions and institutions; the authority afforded through these, and the struggle between different groups to maintain and change the above. This study engages current theory with an alternative conceptual framework and an unorthodox empirical setting. Sociological theories of collective action and strategic action fields are in conceptual dialogue with value-creating actors, their relationships and interaction, practices and outcomes. The collective–conflictual value creation theory developed in this study acknowledges systems of domination and skewedness of power in value creating contexts. The approach builds on the bearing that dominant ideologies are a product of a particular social order and interests that result in a conflict between incumbents and challengers, and have consequences to the wider environment. Rather than marginal and consequential, conflict is not only endemic, but causative when value-creating interactions are based on varying understandings and logics. The empirical study engaged the organised labour in Finland with critical ethnography examining societal macro-relations of the labour market institutions, meso-dynamics of the labour movement, and micro-practices in a trade union organisation. The politics of value creation is, on one hand, a critical analysis of current theory, and on the other, an exploratory study illustrating strategic collective action in value creation. With the collective–conflictual approach, value creation contexts are recast as porous arenas where various interactions, practice and outcomes constantly develop in collaboration and competition illustrating the permanence of dynamic tensions that instigate jockeying, using social skill in framing, and practicing ideologies and politics in an attempt to create and arbitrate value. sv
dc.language.iso en sv
dc.publisher Svenska handelshögskolan sv
dc.publisher Hanken School of Economics sv
dc.relation.ispartofseries Economics and Society – 309 sv
dc.subject value creation sv
dc.subject collective action sv
dc.subject conflict sv
dc.subject strategic action fields sv
dc.subject ethnography sv
dc.subject labour movement sv
dc.subject.other Marketing sv
dc.title The Politics of Value Creation sv
dc.identifier.urn URN:NBN:fi:hanken-201702011000 2017-02-16

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