Information Society and Wireless Value-Added Services

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Title: Information Society and Wireless Value-Added Services
Author: Mäkelä, Teea
Other contributor: University of Helsinki, Faculty of Social Sciences, Department of Political Science
Helsingin yliopisto, Valtiotieteellinen tiedekunta, Yleisen valtio-opin laitos
Helsingfors universitet, Statsvetenskapliga fakulteten, Institutionen för allmän statslära
Date: 2000-11-15
Language: en
Thesis level: master's thesis
Abstract: This study investigates user value in wireless value-added services through the viewpoint of user behaviour. It aims to answer the research question of ’what creates user value in wireless value-added services?’ by constructing a theoretical framework drawing from theories and market experiences and examining three case studies of early applications of wireless value-added services and comparing them to comparable technological innovations in the light of the theoretical framework. This is a qualitative research project undertaken as a multiple case study. The selected cases are three case studies concerning adoption of wireless value-added services in three regions of the world. The point of analysis is on how user value is created; it is assumed that adoption rate and popularity of services serve as indicators of user value. Main sources of data for the theoretical framework are books of recognized relevance in the area. Case descriptions are based on three sources of data. One, articles and news releases. Two, analyst reports from leading market research firms and investment banks. Three, information provided by companies. The data was compiled and analysed to determine adoption of services and identify key reasons for popularity or lack of. A cross-case analysis was then conducted to identify common trends across cases and draw conclusions based on these. In the discussion, these conclusions were contrasted with findings regarding user value creation in comparable technological innovations and examined in light of the theoretical framework. Main conclusions are that key factors driving value creation in wireless value-added services are likely to be service ubiquity, content, horizontal communication, ease of use and price. Beyond this, factors such as personalisation and localisation are likely to be important, but do not depart from basic value drivers as they enhance ease of use and relevance of content. Findings were then discussed in the wider frame of reference, suggesting that increase in mobility is the next step in the deepening of informationalisation of society and economy and is likely to deepen social segmentation and diversification while helping to unleash productive potential contained in mature industries and spawning new business models.
Description: Endast sammandrag. Inbundna avhandlingar kan sökas i Helka-databasen ( Elektroniska kopior av avhandlingar finns antingen öppet på nätet eller endast tillgängliga i bibliotekets avhandlingsterminaler.Only abstract. Paper copies of master’s theses are listed in the Helka database ( Electronic copies of master’s theses are either available as open access or only on thesis terminals in the Helsinki University Library.Vain tiivistelmä. Sidottujen gradujen saatavuuden voit tarkistaa Helka-tietokannasta ( Digitaaliset gradut voivat olla luettavissa avoimesti verkossa tai rajoitetusti kirjaston opinnäytekioskeilla.
Subject: new media
wireless communications
wireless value-added services
user value
information society
langaton viestintä

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