Browsing by Title

Sort by: Order: Results:

Now showing items 21-40 of 8444
  • Hellén, Katarina (Svenska handelshögskolan, 2010)
    A Continuation of the Happiness Success Story: Does Happiness Impact Service Quality? The effects of long-term happiness on various outcomes for the individual and society have been studied extensively in psychology but the concept has so far received limited research attention in marketing. Happiness is defined as a summary judgment of one’s life. Previous research has shown that happiness is a relatively stable perception of happiness in one’s life. Thus, happiness in this thesis is long-term and more global as a phenomenon than in the marketing literature, where happiness is commonly conceptualized as an emotion, feeling or momentary state of happiness. Although there is plenty of research on consumer affect and its impact on service responses, there are no studies on the effect of long-term happiness on service evaluation. As empirical evidence suggests that happy people perceive smaller and bigger events in life more positively than less happy people and that happy people are more prone to experience positive feelings and less of negative feelings it was hypothesized that happiness affects service quality directly but also indirectly through mood. Therefore, in this thesis, it was set out to explore if happiness affects customer-perceived service quality. A survey method was adopted to study the relationship between happiness, mood and service quality. Two studies were conducted with a total of 17 investigated services. Out of the 17 different investigated cases, happiness was found to positively affect service quality in only four cases. The results from the two studies also provide weak support for a positive relationship between mood and service quality. Out of the 17 cases, mood was found to positively affect service quality in only three cases and the results provide additional evidence for the stream of literature arguing that affect plays no or only a minimal role in service quality. Based on the collective results in this study, it can be concluded that the evidence for a positive relationship between happiness, mood and service quality is weak. However, in this thesis, it was recognized that the happiness concept is relevant for marketers and serve potential to explain marketing related phenomena. Marketing researchers who are interested in studying happiness are advised to focus research attention on consumer well-being.
  • Kuusipalo, Jussi; Niemensivu, Helena; Berg, Mari-Anna; Mikkola, Marja (Suomen metsätieteellinen seura, 1989)
  • Unknown author (Ministry of the Environment, 2005)
  • Mickelsson, Jacob (2009)
    Activity systems are the cognitively linked groups of activities that consumers carry out as a part of their daily life. The aim of this paper is to investigate how consumers experience value through their activities, and how services fit into the context of activity systems. A new technique for illustrating consumers’ activity systems is introduced. The technique consists of identifying a consumer’s activities through an interview, then quantitatively measuring how the consumer evaluates the identified activities on three dimensions: Experienced benefits, sacrifices and frequency. This information is used to create a graphical representation of the consumer’s activity system, an “activityscape map”. Activity systems work as infrastructure for the individual consumer’s value experience. The paper contributes to value and service literature, where there currently are no clearly described standardized techniques for visually mapping out individual consumer activity. Existing approaches are service- or relationship focused, and are mostly used to identify activities, not to understand them. The activityscape representation provides an overview of consumers’ perceptions of their activity patterns and the position of one or several services in this pattern. Comparing different consumers’ activityscapes, it shows the differences between consumers' activity structures, and provides insight into how services are used to create value within them. The paper is conceptual; an empirical illustration is used to indicate the potential in further empirical studies. The technique can be used by businesses to understand contexts for service use, which may uncover potential for business reconfiguration and customer segmentation.
  • Mickelsson, Jacob (Hanken School of Economics, 2009)
    Activity systems are the cognitively linked groups of activities that consumers carry out as a part of their daily life. The aim of this paper is to investigate how consumers experience value through their activities, and how services fit into the context of activity systems. A new technique for illustrating consumers’ activity systems is introduced. The technique consists of identifying a consumer’s activities through an interview, then quantitatively measuring how the consumer evaluates the identified activities on three dimensions: Experienced benefits, sacrifices and frequency. This information is used to create a graphical representation of the consumer’s activity system, an “activityscape map”. Activity systems work as infrastructure for the individual consumer’s value experience. The paper contributes to value and service literature, where there currently are no clearly described standardized techniques for visually mapping out individual consumer activity. Existing approaches are service- or relationship focused, and are mostly used to identify activities, not to understand them. The activityscape representation provides an overview of consumers’ perceptions of their activity patterns and the position of one or several services in this pattern. Comparing different consumers’ activityscapes, it shows the differences between consumers' activity structures, and provides insight into how services are used to create value within them. The paper is conceptual; an empirical illustration is used to indicate the potential in further empirical studies. The technique can be used by businesses to understand contexts for service use, which may uncover potential for business reconfiguration and customer segmentation.
  • Kansaneläkelaitos Kela; Social Insurance Institution of Finland Kela; Folkpensionsanstalten FPA (Kela, 2006)
  • Kansaneläkelaitos Kela; Social Insurance Institution of Finland Kela; Folkpensionsanstalten FPA (Kela, 2011)
  • Voima, Päivi; Heinonen, Kristina; Strandvik, Tore; Mickelsson, Karl-Jacob; Arantola-Hattab, Leena Johanna (2011)
    This paper conceptualises customer ecosystems, which are defined as systems of actors related to the customer that are relevant concerning a specific service. Moving from provider-driven dyads and service systems to customer ecosystems, the paper uncovers multiple implications for service marketers regarding the definition of the customer, configurations of value units, scope of value formation, as well as relevant actor systems. The paper extends the perspective on service and suggests implications for research and practice.
  • Hagberg-Andersson, Åsa (Svenska handelshögskolan, 2007)
    In today’s business one can say that competition does not take place inside the network, but between networks. Change and dynamics are central issues in network studies, and a company, due its changing environment, can identify opportunities and threats and respond to them accordingly. These opportunities are vital, but also complex and demanding for the management. Earlier research has identified a shortcoming in explanations of how the micro-level interactions to macro-level patterns are connected. The IMP-group has been trying to fill this research gap with research on interactions within business networks. In this area of research lies the focus of research on relationships between organizations. Adaptation in cooperation is a central concept within business network research. Adaptation has been dealt with in previous literature, but the focus of the studies has mainly been outside this phenomenon, and it has mostly had a supporting role. Most literature has also described the buyers' point of view in studied supply networks, whereas much less attention has been paid to the suppliers' view on them. This study focuses on this research gap. The results of the study stress that adaptation should be included to a greater extent in the strategy work of companies. The adaptations should be carefully planned and, as far as possible, made consciously. Conscious, well-planned adaptations can be seen as investments into present and future relationships, and resources should be invested into something that does not increase the company’s dependence, but divides the power in the relationship between the companies. Adaptations should be planned so that they result in a more offensive way of responding to the demands that are placed upon the companies. In this way, the actions can be viewed and analyzed in accordance with whether the actions make the company weaker or stronger.
  • Holma, Anne (Svenska handelshögskolan, 2009)
    ANNE HOLMA ADAPTATION IN TRIADIC BUSINESS RELATIONSHIP SETTINGS – A STUDY IN CORPORATE TRAVEL MANAGEMENT Business-to-business relationships form complicated networks that function in an increasingly dynamic business environment. This study addresses the complexity of business relationships, both when it comes to the core phenomenon under investigation, adaptation, and the structural context of the research, a triadic relationship setting. In business research, adaptation is generally regarded as a dyadic phenomenon, even though it is well recognised that dyads do not exist isolated from the wider network. The triadic approach to business relationships is especially relevant in cases where an intermediary is involved, and where all three actors are directly connected with each other. However, only a few business studies apply the triadic approach. In this study, the three dyadic relationships in triadic relationship settings are investigated in the context of the other two dyads to which each is connected. The focus is on the triads as such, and on the connections between its actors. Theoretically, the study takes its stand in relationship marketing. The study integrates theories and concepts from two approaches, the industrial network approach by the Industrial marketing and purchasing group, and the Service marketing and management approach by the Nordic School. Sociological theories are used to understand the triadic relationship setting. The empirical context of the study is corporate travel management. The study is a retrospective case study, where the data is collected by in-depth interviews with key informants from an industrial enterprise and its travel agency and service supplier partners. The main theoretical contribution of the study concerns opening a new research area in relationship marketing by investigating adaptation in business relationships with a new perspective, and in a new context. This study provides a comprehensive framework to analyse adaptation in triadic business relationship settings. The analysis framework was created with the help of a systematic combining approach, which is based on abductive logic and continuous iteration between the theory and the case study results. The framework describes how adaptations initiate, and how they progress. The framework also takes into account how adaptations spread in triadic relationship settings, i.e. how adaptations attain all three actors of the triad. Furthermore, the framework helps to investigate the outcomes of the adaptations for individual firms, for dyadic relationships, and for the triads. The study also provides concepts and classification that can be used when evaluating adaptation and relationship development in both dyadic and triadic relationships.
  • Kellomäki, Seppo; Strandman, Harri; Nuutinen, Tuula; Peltola, Heli; Korhonen, Kari T.; Väisänen, Hannu (Finnish Environment Institute, 2005)
    In this study, an ecosystem model (Sima), capable of predicting ecosystem level functioning of boreal forests, was used together with a permanent sample plot data of the Finnish national forest inventory (measured in 1995) and different climate scenarios to analyze, how increase in temperature, precipitation and atmospheric carbon dioxide concentration may effect forest growth and dynamics in Finnish conditions. The simulations showed that the forest ecosystems are most impacted in the most northern and in the most southern parts of the country (2000-2099). In the north, the productivity of the forest ecosystems may increase substantially. In this respect, the northern forests may provide many opportunities for forestry and timber production. In southern Finland, the climate change may also increase in general the productivity of the forest ecosystems. However, it may also create environment suboptimal for Norway spruce, the growth of which may reduce throughout southern and central parts of the country. The dominance of Scots pine may increase on less fertile sites currently occupied by Norway spruce. Birch may compete with Scots pine even in these sites, and the dominance of birch may increase. The management of Finnish forests should therefore be adapted to meet the higher productivity and changing tree species composition in the future. These expected changes in growth and trees species composition may have locally negative effect on the total growth in Southern Finland, but at the nation-wide the total growth may increase up to 44 %, with an increase up to 82 % in the sustainable potential total cutting drain over the country.
  • Unknown author (Ympäristöministeriö, 2009)
    A National Strategy for Adaptation to Climate Change was prepared in Finland in 2005. To implement the Adaptation Strategy, an Action Plan has been prepared in the Ministry of the Environment in cooperation with the Ministry of Agriculture and Forestry. The concrete measures of the Action Plan related to biodiversity, land use and construction, environmental protection and the use and management of water resources should be implemented by the environmental administration. The most essential impacts of climate change requiring adaptation measures in the environmental administration include the increase in the occurrence and intensification of extreme weather events such as floods, storms and heavy rainfall, and changes in the quantity and seasonal variation of water resources and in biodiversity.
  • Unknown author (Ympäristöministeriö, 2011)
    To implement the National Adaptation Strategy, the Ministry of the Environment issued an Action Plan in 2008. Given that, both internationally and in Finland, further details are rapidly emerging on climate change and its impacts, it was decided that the Action Plan should be updated at regular intervals and that the first revision and update should be carried out at the end of 2010. The environmental administration’s Action Plan Update covers the years 2011 and 2012. It will provide a sound basis for updating Finland’s National Strategy for Adaptation to Climate Change, scheduled to begin in late 2011.
  • Saarelainen, Seppo (Finnish Environment Institute, 2006)
    The vulnerability of Finnish transport networks to climate change impacts depends on the climatic conditions anticipated in the future and the robustness of the transport systems affected. Most foreseeable impacts are taken into account in the current practice of design and construction, but design criteria may have to be changed in the future if extreme weather events intensify. Experiences during recent years, such as the floods in 2004 and 2005, have demonstrated that the Finnish society is not properly prepared for the impacts of extreme events. Adaptation can be seen as a risk and safety assessment considering: contingency planning, structural improvement, improvement to design criteria for new constructions, and enhancing building regulations, guidelines and recommendations. Research needed to improve the capacity to adapt to climate change includes: (i) documentation and technical and economic analysis of damage processes obtained from actual damage cases, (ii) compilation of statistics of available climatic data on critical parameters and the estimation of future changes in extreme values and their probability of occurrence, (iii) analysis of statistics on regional flood levels and occurrence, especially along unregulated watercourses, (iv) development of preventive measures against damage for acute hazards, (v) development of more efficient solutions for the design and construction of transport structures, (vi) development of sustainable road maintenance techniques considering climate change, (vii) development of efficient methods for evaluating and monitoring terrain conditions over large areas, and (viii) development of early warning systems for critical weather events.
  • Carter, Timothy R.; Kankaanpää, Susanna (Finnish Environment Institute, 2004)
    This report is an account of a one-day seminar organised at the Finnish Environment Institute (SYKE) as part of the preparatory phase of the FINADAPT consortium. It was attended by 80 participants from government, research institutions, business and the private sector. The seminar had four main goals: 1) to draw attention to the role of climate change adaptation in complementing emissions reduction (mitigation) as a response to changing climate in Finland, 2) to invite participants representing different sectors and constituencies to present their opinions on the key research challenges posed in adapting to future climate change in Finland, 3) to provide input for the final planning of research projects proposed in the FINADAPT consortium, and 4) to discuss the possible establishment of a national research programme on climate change adaptation. The report summarises the information presented at the seminar and also records some of the discussion. Section 2 covers the three short introductory presentations, and sections 3 and 4 then describe two moderated panel sessions that had a sectoral focus - four panelists speaking on aspects of the natural environment and four on themes related to infrastructure and human wellbeing. The experiences of three guest speakers of national climate change research programmes in Norway and the United Kingdom are related in section 5 and section 6 reports the final panel session on themes that cut across the field of climate change adaptation. The concluding session is a summary of some of the main issues and recommendations raised in discussion. The seminar programme and list of participants can be found in the appendices.
  • Kangas, Jyrki; Pukkala, Timo (Suomen metsätieteellinen seura, 1992)