Browsing by Author "Aaltonen, Aleksi"

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  • Aaltonen, Aleksi (2011)
    In this paper we propose a theoretical framework to understand the governance of internet-mediated social production. Focusing on one of the most popular websites and reference tools, Wikipedia, we undertake an exploratory theoretical analysis to clarify the structure and mechanisms driving the endogenous change of a large-scale social production system. We argue that the popular transactions costs approach underpinning many of the analyses is an insufficient framework for unpacking the evolutionary character of governance. The evolution of Wikipedia and its shifting modes of governance can be better framed as a process of building a collective capability, namely the capability of editing and managing a new kind of encyclopedia. We understand Wikipedia evolution as a learning phenomenon that gives over time rise to governance mechanisms and structures as endogenous responses to the problems and conditions that the ongoing development of Wikipedia itself has produced over the years. Finally, we put forward five empirical hypotheses to test the theoretical framework.
  • Aaltonen, Aleksi (2011)
    How does a new medium create its audience? This study takes the business model of commercial media as its starting point and identifies industrial audience measurement as a constitutive operation in creating the sellable asset of advertising- funded companies. The study employs a qualitative case study design to analyse how a mobile virtual network operator (MVNO) company harnesses digital behavioural records generated by computational network infrastructure to turn network subscribers into an advertising audience product. The empirical evidence is based on a three-months intensive fieldwork at the company office. The analysis reveals comprehensiveness, openness and granularity as the historically new attributes of computational data vis-à-vis traditional audience measurement arrangements. These attributes are then juxtaposed with four kinds of business analytical operations (automatic data aggregation procedures, the use of software reporting tools, organizational reporting practices and custom analyses) observed at the research site to assess how does computational media environment rule key audiencemaking practices. Finally, the implications of this analytical infrastructure are reflected upon three sets of organizational practices. The theoretical framework for the analysis is composed by critically assessing constructivist approaches (SCOT, ANT and sociomateriality) for studying technology and by discussing an approach inspired by critical realism to overcome their limitations with respect to the objectives of the study. The findings contribute toward innovating new digital services, information systems (IS) theory and the study of media audiences. The case opens up considerable complexity involved in establishing a new kind of advertising audience and, more generally, a platform business. Sending out advertisements is easy compared to demonstrating that somebody is actually receiving them. The three computational attributes both extend and provide summative validity for mid-range theorizing on how computational objects mediate organizational practices and processes. Finally, the analysis reveals an interactive nature of digital audience stemming from the direct and immediate behavioural feedback in an audiencemaking cycle.
  • Aaltonen, Aleksi (Yhdyskuntasuunnittelun seura (YSS) ry, 2006)