Initiation of business relationships in service-dominant settings

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http://hdl.handle.net/10138/153382

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Edvardsson , B , Holmlund , M & Strandvik , T 2008 , ' Initiation of business relationships in service-dominant settings ' Industrial Marketing Management , vol 37 , no. 3 , pp. 339-350 . DOI: 10.1016/j.indmarman.2007.07.009

Title: Initiation of business relationships in service-dominant settings
Author: Edvardsson, Bo; Holmlund, Maria; Strandvik, Tore
Other contributor: Hanken School of Economics, Marketing, Helsinki
Hanken School of Economics, Marketing, Helsinki
Publisher: Elsevier Inc
Date: 2008
Language: eng
Number of pages: 12
Belongs to series: Industrial Marketing Management
ISSN: 0019-8501
DOI: http://dx.doi.org/10.1016/j.indmarman.2007.07.009
URI: http://hdl.handle.net/10138/153382
Subject: business relationship
relationship initiation process
status
converter
inhibitor
business-to-business professional services
executive education
narratives
INTERORGANIZATIONAL RELATIONSHIPS
INDUSTRIAL-MARKETS
PERSPECTIVE
COMMITMENT
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