The Social Significance of the Facebook Like Button

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dc.contributor University of Helsinki, Department of Social Research (2010-2017) en
dc.contributor University of Helsinki, University of Jyväskylä en Eranti, Veikko Oskari Lonkila, Markku Kalle 2015-08-04T09:08:01Z 2015-08-04T09:08:01Z 2015-06-02
dc.identifier.citation Eranti , V O & Lonkila , M K 2015 , ' The Social Significance of the Facebook Like Button ' , First Monday (Chicago) , vol. 2015 , no. 6 . en
dc.identifier.issn 1396-0466
dc.identifier.other PURE: 49891391
dc.identifier.other PURE UUID: 696336af-cf31-40ed-ab99-915d01dabc31
dc.identifier.other Scopus: 84930791517
dc.identifier.other ORCID: /0000-0001-9936-5402/work/88206015
dc.description.abstract In this paper we study social aspects of using the Like button for purposes of impression management, identity construction, and maintenance of social ties online. On the theoretical level our investigation combines Goffman’s notion of face-work with concepts of social network analysis, shedding light on what we dub ‘nano-level’ interaction and sociality on social networking sites. Our data come from a 2013 classroom survey in which 26 Finnish university students were asked about their motives for and ways of using the Like button. Our results show that though the Like button was designed to allow users to express their positive evaluations of the contents of Facebook posts, comments, and pictures, it was in actual fact used for a wide variety of purposes, from dating efforts to conversation regulation and maintenance of social ties. Our results also reveal that the networked Facebook audience affects the users’ liking behavior, and that users reflect their liking based on previous likes. fi
dc.language.iso eng
dc.relation.ispartof First Monday (Chicago)
dc.rights en
dc.subject 5141 Sociology en
dc.subject social networks en
dc.subject facebook en
dc.subject online social behavior en
dc.title The Social Significance of the Facebook Like Button en
dc.title.alternative Facebookin like-nappulan sosiaaliset merkitykset en
dc.type Article
dc.description.version Peer reviewed
dc.type.uri info:eu-repo/semantics/other
dc.type.uri info:eu-repo/semantics/acceptedVersion

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