Perception of visual advertising in different media : from attention to distraction, persuasion, preference and memory
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Simola , J , Hyona , J & Kuisma , J 2014 , ' Perception of visual advertising in different media : from attention to distraction, persuasion, preference and memory ' , Frontiers in Psychology , vol. 5 , 1208 . https://doi.org/10.3389/fpsyg.2014.01208
| Title: | Perception of visual advertising in different media : from attention to distraction, persuasion, preference and memory |
| Author: | Simola, Jaana; Hyona, Jukka; Kuisma, Jarmo |
| Contributor organization: | Behavioural Sciences |
| Date: | 2014-10-28 |
| Language: | eng |
| Number of pages: | 1 |
| Belongs to series: | Frontiers in Psychology |
| ISSN: | 1664-1078 |
| DOI: | https://doi.org/10.3389/fpsyg.2014.01208 |
| URI: | http://hdl.handle.net/10138/159959 |
| Subject: |
advertising
eye movements attention memory ad format animation internet media 515 Psychology |
| Peer reviewed: | Yes |
| Rights: | cc_by |
| Usage restriction: | openAccess |
| Self-archived version: | publishedVersion |
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Articles from TUHAT CRIS [44994]