Perception of visual advertising in different media : from attention to distraction, persuasion, preference and memory

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Simola , J , Hyona , J & Kuisma , J 2014 , ' Perception of visual advertising in different media : from attention to distraction, persuasion, preference and memory ' , Frontiers in Psychology , vol. 5 , 1208 . https://doi.org/10.3389/fpsyg.2014.01208

Title: Perception of visual advertising in different media : from attention to distraction, persuasion, preference and memory
Author: Simola, Jaana; Hyona, Jukka; Kuisma, Jarmo
Contributor organization: Behavioural Sciences
Date: 2014-10-28
Language: eng
Number of pages: 1
Belongs to series: Frontiers in Psychology
ISSN: 1664-1078
DOI: https://doi.org/10.3389/fpsyg.2014.01208
URI: http://hdl.handle.net/10138/159959
Subject: advertising
eye movements
attention
memory
ad format
animation
internet
media
515 Psychology
Peer reviewed: Yes
Rights: cc_by
Usage restriction: openAccess
Self-archived version: publishedVersion


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