Simola , J , Hyona , J & Kuisma , J 2014 , ' Perception of visual advertising in different media : from attention to distraction, persuasion, preference and memory ' , Frontiers in Psychology , vol. 5 , 1208 . https://doi.org/10.3389/fpsyg.2014.01208
Title: | Perception of visual advertising in different media : from attention to distraction, persuasion, preference and memory |
Author: | Simola, Jaana; Hyona, Jukka; Kuisma, Jarmo |
Contributor organization: | Behavioural Sciences |
Date: | 2014-10-28 |
Language: | eng |
Number of pages: | 1 |
Belongs to series: | Frontiers in Psychology |
ISSN: | 1664-1078 |
DOI: | https://doi.org/10.3389/fpsyg.2014.01208 |
URI: | http://hdl.handle.net/10138/159959 |
Subject: |
advertising
eye movements attention memory ad format animation internet media 515 Psychology |
Peer reviewed: | Yes |
Rights: | cc_by |
Usage restriction: | openAccess |
Self-archived version: | publishedVersion |
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