The RIGHT Model for Continuous Experimentation

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Fagerholm , F , Sanchez Guinea , A , Mäenpää , H & Münch , J 2017 , ' The RIGHT Model for Continuous Experimentation ' , The Journal of Systems and Software , vol. 123 , pp. 292-305 .

Title: The RIGHT Model for Continuous Experimentation
Author: Fagerholm, Fabian; Sanchez Guinea, Alejandro; Mäenpää, Hanna; Münch, Jürgen
Contributor organization: Department of Computer Science
Empirical Software Engineering research group
Date: 2017-01
Language: eng
Number of pages: 14
Belongs to series: The Journal of Systems and Software
ISSN: 0164-1212
Abstract: Context:Development of software-intensive products and services increasingly occurs by continuously deploying product or service increments, such as new features and enhancements, to customers. Product and service developers must continuously find out what customers want by direct customer feedback and usage behaviour observation. Objective: This paper examines the preconditions for setting up an experimentation system for continuous customer experiments. It describes the RIGHT Model for Continuous Experimentation (Rapid Iterative value creation Gained through High-frequency Testing), illustrating the building blocks required for such a system. Method: An initial model for continuous experimentation is analytically derived from prior work. The model is matched against empirical case study findings from two startup companies and further developed. Results: Building blocks for a continuous experimentation system and infrastructure are presented. Conclusions: A suitable experimentation system requires at least the ability to release minimum viable products or features with suitable instrumentation, design and manage experiment plans, link experiment results with a product roadmap, and manage a flexible business strategy. The main challenges are proper, rapid design of experiments, advanced instrumentation of software to collect, analyse, and store relevant data, and the integration of experiment results in both the product development cycle and the software development process.
Subject: 113 Computer and information sciences
continuous experimentation
product development
software architecture
software development process
agile software development
lean software development
lean startup
customer development
Peer reviewed: Yes
Usage restriction: closedAccess
Self-archived version: submittedVersion

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