From riches to rags : Thematic analysis of Downshiftaajat

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dc.contributor Helsingin yliopisto, Valtiotieteellinen tiedekunta, Sosiaalitieteiden laitos fi
dc.contributor University of Helsinki, Faculty of Social Sciences, Department of Social Research en
dc.contributor Helsingfors universitet, Statsvetenskapliga fakulteten, Institutionen för socialvetenskaper sv Thure, Aino Salla Katariina 2017
dc.identifier.uri URN:NBN:fi:hulib-201706195040
dc.description.abstract The Finnish TV-series Downshiftaajat is a story of couple whose company goes bankrupt and they need to start a new life. The couple moves to a suburb and tries to hide their money troubles by telling everyone that they are downshifting. The story then follows the couple’s balancing act in between their old and new lives: keeping up appearances and while working to find new work. In this thesis, I examine class constructs in Downshiftaajat. Social hierarchies and classes are not always very visible in societies. According to contemporary class research, class is made up of multiple elements, such as job, taste, wages, and hobbies. Skeggs writes of how when certain symbols are inscribed onto different groups of things, characters or physical object, these symbols then became markers of the group to which that object belongs. Bourdieu and Wright gives additional insights into classes, first from the perspective of style and the latter from a more economical way. Alain De Botton explains how and why humans behave in groups. This research was conducted using thematic analysis as a method. Thematic analysis is a method for finding repetitive patterns in data and then organising these patterns in hierarchical order. After watching the series closely, I made memos about the events and dialogue in the show. These memos I then turned into more detailed sections I call descriptions. These descriptions I organised under five main headings: infrastructure, morality, money, style, and behaviour. The results of the analysis showed that Downshiftaajat constructs class by representing things in the suburb, such as buildings, trains, and neighbours as distant form the main characters. Class also informs the morals of characters: the morality of the main characters are usually depicted as having higher standards than other characters’ morality. Money contributes to the construction of class in the dialogues between the main characters concerning the lack of it. Style is also used to construct class by giving examples of brands that the main characters prefer over other brands. Class is also depicted by means of behaviour: people from different classes behave differently and have different eating habits. The series does not explicitly criticise how Finnish society treats its unemployed. It does, however, reflect contemporary Finnish unemployment policies, where the sole responsibility for finding work and managing one’s life is placed on individuals. en
dc.language.iso eng
dc.publisher Helsingfors universitet sv
dc.publisher University of Helsinki en
dc.publisher Helsingin yliopisto fi
dc.subject television comedy en
dc.subject social class en
dc.subject society en
dc.subject television drama en
dc.subject representation en
dc.title From riches to rags : Thematic analysis of Downshiftaajat en
dc.type.ontasot pro gradu -tutkielmat fi
dc.type.ontasot master's thesis en
dc.type.ontasot pro gradu-avhandlingar sv
dc.subject.discipline Viestintä fi
dc.subject.discipline Media and Communication Studies en
dc.subject.discipline Medier och kommunikation sv
dct.identifier.urn URN:NBN:fi:hulib-201706195040

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