Social Media Data Can Be Used to Understand Tourists’ Preferences for Nature-Based Experiences in Protected Areas

Show simple item record

dc.contributor University of Helsinki, Department of Geosciences and Geography en
dc.contributor University of Helsinki, Department of Geosciences and Geography en
dc.contributor University of Helsinki, Department of Geosciences and Geography en
dc.contributor University of Helsinki, Biosciences en
dc.contributor University of Helsinki, Department of Geosciences and Geography en
dc.contributor University of Helsinki, Digital Geography Lab en
dc.contributor.author Hausmann, Anna
dc.contributor.author Toivonen, Tuuli Kaarina
dc.contributor.author Slotow, Rob
dc.contributor.author Tenkanen, Henrikki Toivo Olavi
dc.contributor.author Moilanen, Atte Jaakko
dc.contributor.author Heikinheimo, Vuokko Vilhelmiina
dc.contributor.author Di Minin, Enrico
dc.date.accessioned 2017-08-07T11:58:00Z
dc.date.available 2017-08-07T11:58:00Z
dc.date.issued 2017-02-22
dc.identifier.citation Hausmann , A , Toivonen , T K , Slotow , R , Tenkanen , H T O , Moilanen , A J , Heikinheimo , V V & Di Minin , E 2017 , ' Social Media Data Can Be Used to Understand Tourists’ Preferences for Nature-Based Experiences in Protected Areas ' Conservation Letters , vol. 11 , no. 1 . DOI: 10.1111/conl.12343 en
dc.identifier.issn 1755-263X
dc.identifier.other PURE: 78311883
dc.identifier.other PURE UUID: 3a63cf8a-9c2d-478e-a26b-272d85a7e9d0
dc.identifier.other Scopus: 85013447195
dc.identifier.other WOS: 000424825900004
dc.identifier.uri http://hdl.handle.net/10138/208062
dc.description.abstract Can social media data be used as an alternative to traditional surveys to understand tourists’ preferences for nature-based experiences in protected areas? We explored this by comparing preferences for biodiversity obtained from a traditional survey conducted in Kruger National Park, South Africa, with observed preferences assessed from over 13,600 pictures shared on Instagram and Flickr by tourists visiting the park in the same period. We found no significant difference between the preferences of tourists as stated in the surveys and the preferences revealed by social media content. Overall, large-bodied mammals were found to be the favorite group, both in the survey and on social media platforms. However, Flickr was found to better match tourists’ preference for less-charismatic biodiversity. Our findings suggest that social media content can be used as a cost-efficient way to explore, and for more continuous monitoring of, preferences for biodiversity and human activities in protected areas. en
dc.language.iso eng
dc.relation.ispartof Conservation Letters
dc.relation.uri http://onlinelibrary.wiley.com/doi/10.1111/conl.12343/abstract
dc.rights en
dc.subject 1172 Environmental sciences en
dc.subject 1181 Ecology, evolutionary biology en
dc.subject 519 Social and economic geography en
dc.title Social Media Data Can Be Used to Understand Tourists’ Preferences for Nature-Based Experiences in Protected Areas en
dc.type Article
dc.description.version Peer reviewed
dc.identifier.doi https://doi.org/10.1111/conl.12343
dc.type.uri info:eu-repo/semantics/other
dc.type.uri info:eu-repo/semantics/publishedVersion
dc.contributor.pbl
dc.contributor.pbl
dc.contributor.pbl
dc.contributor.pbl
dc.contributor.pbl
dc.contributor.pbl

Files in this item

Total number of downloads: Loading...

Files Size Format View
Hausmann_et_al_2018_Conservation_Letters.pdf 1.454Mb PDF View/Open

This item appears in the following Collection(s)

Show simple item record