Marketing music on the internet and within social media : how individual folk musicians can promote themselves with little money

Show full item record

Permalink

http://urn.fi/URN:NBN:fi-fe2018050923849
Title: Marketing music on the internet and within social media : how individual folk musicians can promote themselves with little money
Author: Lahti, Sirpa
Contributor: Sibelius-Akatemia, Arts management
Thesis level:
Abstract: In the field of folk music in Finland, there is a lack of managers and marketing professionals to help musicians. Folk musicians do their marketing alone alongside career building without the proper education or resources in this area. This study identifies the need for managers and guidance, and gives suggestions for individual musicians to take care of their marketing with little money. The Internet and social media provide several opportunities to advance a musical career. In this study, I find out the present state of marketing among folk musicians. I investigate their ways of using the Internet and social media now and also identify other ways from the literature to help the situation. Personal brand is an essential part of the big picture as well as using email. Finally, I show the interconnection between brand building and using social media, email and web-sites for marketing folk music and musicians on the Internet.
URI: URN:NBN:fi-fe2018050923849
http://hdl.handle.net/10138/234985
Date: 2012
Subject (ysa): kansanmusiikki
muusikot
markkinointi
sosiaalinen media
Internet
taidehallinto
Rights: This publication is work protected by copyright. You may download, display and print it for Your own personal use. Commercial use is prohibited.


Files in this item

Total number of downloads: Loading...

Files Size Format View
theses_sirpa_lahti.pdf 8.626Mb PDF View/Open

This item appears in the following Collection(s)

Show full item record