Marketing music on the internet and within social media : how individual folk musicians can promote themselves with little money

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dc.contributor Sibelius-Akatemia, Arts management
dc.contributor.author Lahti, Sirpa
dc.date.accessioned 2018-05-16T12:50:17Z
dc.date.available 2012-03-20
dc.date.available 2018-05-16T12:50:17Z
dc.date.issued 2012
dc.identifier.other ArscaBibId427339
dc.identifier.uri URN:NBN:fi-fe2018050923849
dc.identifier.uri http://hdl.handle.net/10138/234985
dc.description.abstract In the field of folk music in Finland, there is a lack of managers and marketing professionals to help musicians. Folk musicians do their marketing alone alongside career building without the proper education or resources in this area. This study identifies the need for managers and guidance, and gives suggestions for individual musicians to take care of their marketing with little money. The Internet and social media provide several opportunities to advance a musical career. In this study, I find out the present state of marketing among folk musicians. I investigate their ways of using the Internet and social media now and also identify other ways from the literature to help the situation. Personal brand is an essential part of the big picture as well as using email. Finally, I show the interconnection between brand building and using social media, email and web-sites for marketing folk music and musicians on the Internet. en
dc.format.extent 86
dc.language.iso eng
dc.publisher Sibelius-Akatemia
dc.rights Publikationen är skyddad av upphovsrätten. Den får läsas och skrivas ut för personligt bruk. Användning i kommersiellt syfte är förbjuden. sv
dc.rights This publication is work protected by copyright. You may download, display and print it for Your own personal use. Commercial use is prohibited. en
dc.rights Julkaisu on tekijänoikeussäännösten suojaama teos. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty. fi
dc.title Marketing music on the internet and within social media : how individual folk musicians can promote themselves with little money
dc.subject.ysa kansanmusiikki fi
dc.subject.ysa muusikot fi
dc.subject.ysa markkinointi fi
dc.subject.ysa sosiaalinen media fi
dc.subject.ysa Internet fi
dc.subject.ysa taidehallinto fi
dc.type.ontasot Tutkielma fi

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