Portrayal of LGBT People in Brazilian Media : A thematic analysis of articles published by the news website G1

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Title: Portrayal of LGBT People in Brazilian Media : A thematic analysis of articles published by the news website G1
Author: Pereira, Patricia
Other contributor: Helsingin yliopisto, Valtiotieteellinen tiedekunta, Sosiaalitieteiden laitos
University of Helsinki, Faculty of Social Sciences, Department of Social Research
Helsingfors universitet, Statsvetenskapliga fakulteten, Institutionen för socialvetenskaper
Publisher: Helsingin yliopisto
Date: 2018
Language: eng
URI: http://urn.fi/URN:NBN:fi:hulib-201806062329
Thesis level: master's thesis
Discipline: Viestintä
Media and Communication Studies
Medier och kommunikation
Abstract: The history of homosexuality, bisexuality, and transsexuality had a troubled beginning in Brazilian society and, in media, the existence of the LGBT movement was neglected for several years. Although the presence of LGBT people in media has increased, it is possible to observe that the portrayal of these citizens is still quite problematic. The present study investigates the representation of LGBT people in Brazilian media through the analysis of 109 articles published by the news outlet G1, which is a product of the biggest communications conglomerate in Latin America. The aim of this research was to identify how the representation of LGBT people occurs, and if lesbian, gay, bisexual, and transgender people are portrayed in the same manner. This study was based on queer theory, discussing concepts such as the as binary organization of the society and heteronormativity, mainly reflecting on Judith Butler’s work, and on bisexual and transgender studies, which address the erasure of non-conforming genders in theories and media discourses, drawing from the ideas of Lisa Duggan, Christopher James, and Talia Bettcher, among other authors. Through a thematic analysis of the articles, five themes were identified. The results show that the coverage of LGBT-related topics carried out by G1 is based on heteronormativity and that a clear hierarchy exists when defining who, within the LGBT community, deserves more space in the pages of the news outlet, also displaying a homonormative discourse.
Subject: LGBT
Gender Studies
Queer Theory
Online News
Thematic Analysis

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