Discourse of Enticement : How Facebook Solicits Users

Show simple item record

dc.contributor.author Lillqvist, Ella
dc.contributor.author Harju, Anu Annika
dc.date.accessioned 2018-06-20T06:08:00Z
dc.date.available 2018-06-20T06:08:00Z
dc.date.issued 2018-06-04
dc.identifier.citation Lillqvist , E & Harju , A A 2018 , ' Discourse of Enticement : How Facebook Solicits Users ' , Critical approaches to discourse analysis across disciplines , vol. 10 , no. 1 , pp. 63-80 .
dc.identifier.other PURE: 100339396
dc.identifier.other PURE UUID: 0fa651cf-d2d9-46f6-af9a-8e1273090e30
dc.identifier.other ORCID: /0000-0002-8407-3981/work/46038264
dc.identifier.other ORCID: /0000-0001-7419-4491/work/46038286
dc.identifier.uri http://hdl.handle.net/10138/236525
dc.description.abstract With much contemporary discussion on social media and the ethics and transparency of the way they operate, this article examines the discursive processes of user engagement as Baudrillardian solicitation. The concept of solicitation allows us to conceptualize social media use as a transactional process whereby the user is enticed by a promise of a 'Gift' and thus lured into using a service or a product. Simultaneously, the very act of participation implicates the user, albeit unwittingly, in the sanctioning and legitimizing of the operational logic behind social media. Adopting a CDS perspective, we explore the ways in which Facebook entices users through discursive processes of solicitation. We analyse, making use of corpus linguistic tools, both Facebook corporate communication and user reactions. Our findings show that the user is enticed by foregrounding the value of participation for the user and promising four types of Gift: protection, freedom of expression, personal connection, and a general altruism on the part of the corporation. Thus, this study sheds light on how users are enticed discursively by the social media company and the ways in which they either accept the discourse or resist it. en
dc.format.extent 18
dc.language.iso eng
dc.relation.ispartof Critical approaches to discourse analysis across disciplines
dc.rights.uri info:eu-repo/semantics/openAccess
dc.subject 518 Media and communications
dc.subject Critical Discourse Analysis
dc.subject Social Media
dc.subject Baudrillard
dc.subject Commodification
dc.subject User engagement
dc.subject Facebook
dc.subject Corpus Linguistics
dc.title Discourse of Enticement : How Facebook Solicits Users en
dc.type Article
dc.contributor.organization Department of Social Research (2010-2017)
dc.contributor.organization Centre for Consumer Society Research
dc.description.reviewstatus Peer reviewed
dc.relation.issn 1752-3079
dc.rights.accesslevel openAccess
dc.type.version publishedVersion

Files in this item

Total number of downloads: Loading...

Files Size Format View
04_Lillqvist_Harju.pdf 314.6Kb PDF View/Open

This item appears in the following Collection(s)

Show simple item record