Manipulating Meaning : Language and Ideology in the Commodification of Online Sociality

Show full item record



Permalink

http://hdl.handle.net/10138/255288

Citation

Harju , A A & Lillqvist , E 2018 , ' Manipulating Meaning : Language and Ideology in the Commodification of Online Sociality ' , Open Cultural Studies , vol. 2 , no. 1 , pp. 249–261 . https://doi.org/10.1515/culture-2018-0023

Title: Manipulating Meaning : Language and Ideology in the Commodification of Online Sociality
Author: Harju, Anu Annika; Lillqvist, Ella
Contributor: University of Helsinki, Academic Disciplines of the Faculty of Social Sciences
University of Helsinki, Centre for Consumer Society Research
Date: 2018-10
Language: eng
Number of pages: 13
Belongs to series: Open Cultural Studies
ISSN: 2451-3474
URI: http://hdl.handle.net/10138/255288
Abstract: Marxist Internet scholars have recently shed light on the commodification and exploitation of social media users. While some of these studies have also acknowledged the ideological nature of how online sociality is understood and discussed, they have not yet addressed in great detail the ways in which ideology figures in the process of commodification of social media users. We address this question by combining Marxist ideology theory with insights from cognitive pragmatics. Focusing on the idea of illusion, we draw on Relevance Theory and employ the notions of "relevance" and "cognitive illusion" to discuss the ideological process we call context manipulation, a concept that helps bring to focus the discursive obscuring of the capitalist operational logic of social media corporations. We illustrate our cognitive-pragmatic model of ideology with examples of Facebook's discursive practices. The paper contributes to the discussion on ideology in cultural studies and the discussion on commodification of online sociality in critical Internet and media studies by offering a revised interpretation of Marx's ideology theory that highlights the discursive and cognitive nature of ideological processes, and by elaborating on the workings of ideology in the specific context of corporate social media.
Subject: 518 Media and communications
Marx, Karl
ideology
illusion
pragmatics
Relevance Theory
social media
Marx
ideology
illusion
pragmatics
relevance theory
social media
discourse
Althusser
Rights:


Files in this item

Total number of downloads: Loading...

Files Size Format View
Harju_Lillqvist_2018_3.pdf 255.5Kb PDF View/Open

This item appears in the following Collection(s)

Show full item record